BMG has named promotion and digital-marketing vet Tom “Grover” Biery as EVP Recorded Music, based in Los Angeles. In his new role, Biery will lead BMG’s recorded-music teams on both coasts, working alongside BBR Music Group, S-Curve Records, and Rise Records. He will report to Zach Katz, President Repertoire & Marketing, BMG US.

Biery comes to BMG from Concord Music Group where he recently served as SVP, Streaming Marketing and oversaw the global digital and streaming strategy for all Concord labels, catalog and artists. According to a press release, recorded music accounts for around 25% of BMG’s US revenues four years after the company’s entry in the market.

Biery spent 20 years at Warner Bros. Records, rising to General Manager/EVP. During his tenure, he helped usher in an early adoption of digital marketing and social media and oversaw the re-launch of the vinyl format. Prior to joining Concord, he was a founding partner of Collective Sounds.

“Grover is a heavy hitter with a wealth of experience navigating the new music business in both streaming and value-added physical formats,” Katz said. “We look to him to help guide our Los Angeles and New York teams to new heights as we pursue our strategy of giving proven talent the attention it deserves while also seeking breakout successes.”

Upcoming releases from BMG include Morrissey’s “Low in High School,” Andy Grammer’s “The Good Parts” (S-Curve), Of Mice & Men’s “Defy” (Rise).