×
You will be redirected back to your article in seconds

Thanks to Logic’s Song, the Phones at ‘1-800-273-8255’ Are Ringing Off the Hook

Since Logic’s hit song “1-800-273-8255” first debuted in April, the National Suicide Prevention Lifeline after which it’s named has seen record numbers in call volume and social media engagement.

Calls are up 33% when compared to 2016, and the organization, which operates nearly 160 crisis hotline centers across the country, is seeing three times the activity on Facebook. Google searches were up 100% in late spring, and have clocked a steady 25% increase since. The NSPL website, which was getting around 300,000 unique visitors a month, has reached over 400,000.

“We had the second-highest call volume in the history of our service the day of the song’s release,” says John Draper, who has been director of NSPL since 2004 and has worked in crisis intervention and suicide prevention for almost 25 years. “It’s remained high ever since.”

One commonality many of the callers share: that “the song made a difference,” he adds. “It’s incredibly heartening.”

The data has yet to be tallied for the boost that followed Logic’s performance of the hit at Sunday’s MTV Video Music Awards — he was joined by Khalid, Alessia Cara, and local Los Angeles volunteers in T-shirts bearing the lifeline’s number, each of whom had lived with or experienced suicide. But its significance, Draper tells Variety, goes far beyond the numbers. “To stand up there, not only with the number on their backs, but the message that you’re not alone — that, we thought, was most important to get out there. And Logic and his team effectively did that.”

Logic, Alessia Cara, Khalid Khalid, from left, Logic, and Alessia Cara perform "1-800-272-8255" at the MTV Video Music Awards.

“1-800,” which puts music to the internal conflict tormenting those who feel compelled to reach out to a suicide hotline, was released with the full cooperation of the NSPL. “[Logic’s team] wanted permission from us to use the number, and of course, we were all delighted to let that happen,” says Draper. “Sometimes just knowing this service is there can make people feel more hopeful.”

Given recent suicides by musicians Chester Bennington and Chris Cornell, Draper notes that there is renewed urgency to the cause, particularly seeing as an important public heath message is often missed: the journey to recovery. “Celebrities will say they’ve had these experiences, but we don’t hear a lot about how they got through it. They don’t really say what helped.” For that, Draper praises VMAs host Katy Perry for recently opening up about past suicidal thoughts, but adds, “We would love to hear more of a conversation.”

More Music

  • Juice WRLD - Jarad HigginsWireless Festival,

    Juice Wrld Streams Climb Nearly 500% After His Death

    As often happens after an unexpected death, Juice Wrld’s music soared in popularity after his passing on Sunday, with streams climbing nearly 500% on that day alone. On-demand audio streams for the rapper, who died at the age of 21 after suffering a seizure at Chicago’s Midway Airport, climbed 487% on Sunday to more than [...]

  • Harry Styles performs at the Greek

    First Look at Harry Styles' Ticket-Giveaway Bus (EXCLUSIVE)

    Harry Styles announced Tuesday he is partnering with American Express to give away tickets to his concert at the Forum in Los Angeles on Friday — on a special custom bus. At the show, “Harry Styles Fine Line Live: One Night Only!,” the singer is expected to perform his entire new album, which is also [...]

  • Annie Lennox, Dave Stewart. Singer Annie

    Sting, Bruce Springsteen, John Mellencamp Relive '80s Glory Days at Rainforest Benefit

    Bruce Springsteen and John Mellencamp teamed up for two duets; Debbie Harry and DMC (Darryl McDaniels) collaborated on an epic rap collaboration; and the Eurythmics reunited for a set at Sting and Trudie Styler’s 30th annual Rainforest Benefit at the Beacon Theater in New York City Monday night (Dec. 9). The event  was hosted by [...]

  • Entertainment One

    Entertainment One Teams With Latin Music Management Company Entotal

    Entertainment One (eOne) has partnered with Entotal Agency,  an artist management company co-founded Tom Muzquiz and Jorge Sánchez, with Diego Abaroa. With a roster that includes Fanny Lu, Raquel Sofia, Lupita Infante and Martina La Peligrosa, Entotal specializes in Latin markets and also offers marketing, promotion, social media and public relations services. eOne’s Latin bonafides [...]

  • Weeknd

    The Weeknd Takes Top Two Spots on Rolling Stone Singles Chart

    Fighting off a seasonal surge from Mariah Carey’s “All I Want for Christmas Is You,” The Weeknd’s two new singles topped the Rolling Stone Top 100 songs chart this week. “Heartless” and “Blinding Lights,” both of which dropped last week, rocketed to No. 1 and 2 respectively with more than 40 million streams between them. [...]

  • Pharrell Williams, Nicole AvantThe Black Godfather

    Pharrell Williams and Nicole Avant on Creating New Music for 'The Black Godfather'

    Pharrell Williams is giving viewers an inside look at his songwriting process for “Letter to my Godfather,” a new tune he wrote for “The Black Godfather,” Netflix documentary about legendary music executive Clarence Avant. “Clarence Avant is known as ‘The Black Godfather’ because literally as a black man, he was able to do things that [...]

  • Warner Music Group Logo

    Warner Music, Providence Equity Launch $650 Million Fund to Invest in Song Catalogs

    UPDATED: Warner Music Group and Providence Equity Partners today announced plans to invest in recorded-music and music-publishing catalogs via a newly established platform, Tempo Music Investments, that has raised $650 million. Among the first acquisitions of the venture are selected copyrights of Grammy Award-winning songwriters Jeff Bhasker and Shane McAnally, and Ben Rector. The move [...]

More From Our Brands

Access exclusive content