×

‘The Fate of the Furious’ Tops Studios’ TV Ad Spending

In this week’s edition of the Variety Movie Commercial Tracker, powered by the TV advertising attention analytics company iSpot.tv, Universal Pictures claims the top spot in spending with “The Fate of the Furious.”

Ads placed for the action thriller had an estimated media value of $6.03 million through Sunday for 1,035 national ad airings across 42 networks. (Spend figures are based on estimates generated from March 27-April 2. Estimates may be updated after the chart is posted as new information becomes available.) Understandably, Universal Pictures focused spend toward a sports-loving audience, with portions of the budget dedicated to airings during the 2017 NCAA Basketball Tournament and NBA Basketball games. The studio also ran the movie ad frequently across episodes of “SportsCenter.”

Just behind “The Fate of the Furious” in second place: Columbia Pictures’ “Smurfs: The Lost Village,” which saw 1,608 national ad airing across 34 networks, with an estimated media value of $5.49 million.

TV ad placements for DreamWorks Animation’s “The Boss Baby” (EMV: $5.27 million), Paramount Pictures’ “Ghost in the Shell” ($5.03 million) and Warner Bros.’ “Going in Style” ($3.86 million) round out the chart.

Top Movie Commercials by Weekly TV Spend

Powered by iSpot.tv

$6.03M – The Fate of the Furious


The Fate of the Furious
Online Activity: 9.51% within the movie category*
National Airings: 1,035
Networks: 42
Most Spend On: CBS, ESPN
Creative Versions: 16
Est. Lifetime TV Spend: $29.16M
Studio: Universal Pictures
Started Airing: 12/11/16

$5.49M – Smurfs: The Lost Village


Smurfs: The Lost Village
Online Activity: 2.30% within the movie category*
National Airings: 1,608
Networks: 34
Most Spend On: Nick, Univision
Creative Versions: 15
Est. Lifetime TV Spend: $18.01M
Studio: Columbia Pictures
Started Airing: 11/21/16

$5.27M – The Boss Baby


The Boss Baby
Online Activity: 9.62% within the movie category*
National Airings: 1,625
Networks: 39
Most Spend On: Nick, NBC
Creative Versions: 16
Est. Lifetime TV Spend: $28.65M
Studio: DreamWorks Animation
Started Airing: 02/06/17

$5.03M – Ghost in the Shell


Ghost in the Shell
Online Activity: 1.69% within the movie category*
National Airings: 1,473
Networks: 35
Most Spend On: ESPN, Comedy Central
Creative Versions: 30
Est. Lifetime TV Spend: $29.84M
Studio: Paramount Pictures
Started Airing: 09/21/16

$3.86M – Going in Style


Going in Style
Online Activity: 0.62% within the movie category*
National Airings: 778
Networks: 38
Most Spend On: CBS, ABC
Creative Versions: 32
Est. Lifetime TV Spend: $14.75M
Studio: Warner Bros.
Started Airing: 02/23/17

1 Movie titles with a minimum spend of $100,000 for airings detected between 03/27/2017 and 04/02/2017.

* Percent of digital activity captured across online video, social media, and search activity that was stimulated by these movie trailers and measured in comparison to all online activity in the movie category.

Variety has partnered with iSpot.tv, the real-time TV ad measurement company with attention analytics from 10 million smart TV screens, to bring you this weekly look at what studios are spending to market their movies on TV. Learn more about the iSpot.tv platform and methodology.

More News

  • Hasan Minhaj

    Nahnatchka Khan, Hasan Minhaj, 'Just Mercy' Cast Talk Inclusion

    “Always Be My Maybe” was “satisfying” to create because it gave focus to two characters that wouldn’t typically be portrayed as romantic leads, said director Nahnatchka Khan of her Netflix film at the CAA Amplify conference in Ojai, sitting on a panel with comedian Hasan Minhaj and NBA star Chris Paul. “We’re all big fans [...]

  • Netflix-logo-N-icon

    Netflix Adds Sion Sono, Ridley Scott and ‘Grudge’ Films to Japan Originals Slate

    Netflix unveiled its lineup of original programming from Japan. It includes major local and international names. Among the most highly anticipated entries is “Ai-naki Mori de Sakebe” (literal translation: Shout in the Loveless Forest), a three-part series inspired by a real multiple murder case set to stream this summer. The director is international cult favorite [...]

  • Sebastian Maniscalco

    Sebastian Maniscalco to Host MTV VMAs

    MTV has announced that comedian, actor and best-selling author Sebastian Maniscalco will host the 2019 “VMAs” live from the Prudential Center in Newark, New Jersey on Monday, Aug. 26. Last year, Maniscalco published his best selling book “Stay Hungry,” followed by a stand up tour of the same name. The comedian has also sold out [...]

  • Stuber

    ‘Stuber’ Tops Studios’ TV Ad Spending

    In this week’s edition of the Variety Movie Commercial Tracker, powered by the always-on TV ad measurement and attribution company iSpot.tv, Twentieth Century Fox claims the top spot in spending with “Stuber.” Ads placed for the comedy had an estimated media value of $4.91 million through Sunday for 1,325 national ad airings on 42 networks. [...]

  • Robert Mueller Report

    Robert Mueller Agrees To Publicly Testify to Congress

    Special Counsel Robert Mueller has agreed to testify before the House Judiciary and Intelligence committees on July 17, the committee chairmen announced on Tuesday. Mueller has resisted testifying, saying the special counsel’s report on Russian election interference and obstruction ought to speak for itself. In a public statement on May 29, he said that any [...]

  • Plume of black smoke rising from

    Universal Fire Plot Thickens as New York Times Uncovers List of Affected Artists

    Lawsuits have been filed asking the Universal Music Group to come up with a complete accounting of recordings lost in the 2008 fire on the studio lot that destroyed untold thousands of master recordings, and UMG is unlikely to comply with those requests soon, for any number of practical or legal reasons. But the New [...]

  • BTS - J-Hope, V, Jungkook, Jimin,

    BTS' 'Bring the Soul: The Movie' Gets Global Theatrical Release

    BTS will be back on the big screen this summer. The Korean pop group announced today that their latest feature film, “Bring the Soul: The Movie,” will have a global release on August 7. It arrives just six and a half months after the septet’s last film release, “Love Yourself in Seoul.” “Bring the Soul” [...]

More From Our Brands

Access exclusive content