×

‘Snatched’ Tops Studios’ TV Ad Spending

In this week’s edition of the Variety Movie Commercial Tracker, powered by the TV advertising attention analytics company iSpot.tv, Twentieth Century Fox claims the top spot in spending with “Snatched.”

Ads placed for the action comedy had an estimated media value of $4.99 million through Sunday for 925 national ad airings across 31 networks. (Spend figures are based on estimates generated from April 17-23. Estimates may be updated after the chart is posted as new information becomes available.) It looks like Twentieth Century Fox is targeting a wide audience, prioritizing airings across NBA Basketball games plus episodes of “Keeping Up With the Kardashians” and “Today.” For network-specific budget, the studio spent the most on ABC, followed by NBC and E!.

Just behind “Snatched” in second place: Marvel’s “Guardians of the Galaxy Vol. 2,” which saw 683 national ad airings across 36 networks, with an estimated media value of $4.33 million.

TV ad placements for EuropaCorp/STX’s “The Circle” (EMV: $4.27 million), Open Road Films’ “The Promise” ($3.26 million) and the first Spanish movie ad to make our ranking, Pantelion Films’ “How to Be a Latin Lover” ($3.01 million), round out the chart.

Top Movie Commercials by Weekly TV Spend

Powered by iSpot.tv

$4.99M – Snatched


Snatched
Online Activity: 1.46% within the movie category*
National Airings: 925
Networks: 31
Most Spend On: ABC, NBC
Creative Versions: 4
Est. Lifetime TV Spend: $7.07M
Studio: Twentieth Century Fox
Started Airing: 03/13/17

$4.33M – Guardians of the Galaxy Vol. 2


Guardians of the Galaxy Vol. 2
Online Activity: 12.49% within the movie category*
National Airings: 683
Networks: 36
Most Spend On: NBC, Univision
Creative Versions: 30
Est. Lifetime TV Spend: $16.53M
Studio: Marvel
Started Airing: 10/20/16

$4.27M – The Circle


The Circle
Online Activity: 2.82% within the movie category*
National Airings: 918
Networks: 26
Most Spend On: ABC, NBC
Creative Versions: 8
Est. Lifetime TV Spend: $13.33M
Studio: EuropaCorp
Started Airing: 12/06/16

$3.26M – The Promise


The Promise
Online Activity: 3.53% within the movie category*
National Airings: 1,528
Networks: 33
Most Spend On: ABC, CBS
Creative Versions: 15
Est. Lifetime TV Spend: $11.99M
Studio: Open Road Films
Started Airing: 03/27/17

$3.01M – How to Be a Latin Lover [Spanish]


How to Be a Latin Lover [Spanish]
Online Activity: 1.47% within the movie category*
National Airings: 752
Networks: 26
Most Spend On: Univision, Adult Swim
Creative Versions: 10
Est. Lifetime TV Spend: $5.43M
Studio: Pantelion Films
Started Airing: 04/03/17

1 Movie titles with a minimum spend of $100,000 for airings detected between 04/17/2017 and 04/23/2017.

* Percent of digital activity captured across online video, social media, and search activity that was stimulated by these movie trailers and measured in comparison to all online activity in the movie category.

Variety has partnered with iSpot.tv, an attention analytics company that tracks TV ads in real time across more than 10 million smart TVs, to bring you this weekly look at what studios are spending to market their movies on TV. Learn more about the iSpot.tv platform and methodology.

Popular on Variety

More News

  • Laurence FishburneNational Memorial Day Concert Dress

    Laurence Fishburne to Produce 'Marvel's Moon Girl and Devil Dinosaur' Series for Disney Channel

    Laurence Fishburne is stepping into the animation game. The “Matrix” star is set to executive produce “Marvel’s Moon Girl and Devil Dinosaur,” an animated series which has been given the greenlight at Disney Channel. Based on Marvel’s comic book series, the show hails from from Disney Television Animation and follows the adventures of 13-year-old super-genius [...]

  • Aracne

    Chile’s Sanfic, Mexico’s Morbido Fest Pact to Promote Latino Horror (EXCLUSIVE)

    Mexican horror festival Morbido and Chile’s Santiago Intl. Film Festival (Sanfic) have agreed on a long-term collaboration intended to strengthen the genre film industry in Chile and across Latin America. This partnership will see Morbido representatives attend the Sanfic industry section each year to aid in the promotion of horror projects and advise those projects [...]

  • 'The Simpsons' Producers Talk Joining Disney,

    'The Simpsons' Producers Talk Joining Disney, Potential Spinoff Series

    “The Simpsons” has never shied away from lampooning Disney over the years, but maybe that’s no longer the case. Homer, Marge and co. are of course now part of the Disney family and made their first appearance at the Mouse House’s D23 Expo convention, where the show’s producers were asked plenty of questions about what [...]

  • Tom Holland'Spider-Man: Homecoming' film premiere, Arrivals,

    Tom Holland Addresses Spider-Man’s Studio Divorce at D23: ‘I Love You 3000’

    British actor Tom Holland showed face on the main stage at D23 on Saturday, in the thick of an ugly studio battle over the rights to his iconic Marvel character Spider-Man. Headlines have been rolling in for days about the contentious battle for the cinematic future of the hero, after Sony Pictures became unwilling to [...]

  • Soul Movie

    Pixar's 'Soul' Announces Voice Cast: Jamie Foxx, Tina Fey to Star

    Disney debuted a first look at upcoming Pixar film “Soul” at the D23 expo in Anaheim, Calif. and announced its star-studded voice cast. “Soul” imagines that every person on earth comes pre-installed with a soul formed and perfected in a cosmic realm. Jamie Foxx will play a middle-school music teacher on earth who dreams of [...]

  • Emma Stone Variety Actors on Actors

    First Look at Emma Stone in Disney's Live-Action 'Cruella' Drops

    Emma Stone’s Cruella de Vil is significantly more punk rock than her animated counterpart. Stone appeared via video message to debut the first look of the titular character in Disney’s “Cruella” at D23 on Saturday, also revealing that it will take place in the punk rock era of the 1970s. In the first photo, Stone [...]

More From Our Brands

Access exclusive content