At the same time, the Tonys and CBS have announced that they have re-upped for a new broadcast agreement that will keep the awards on the network through 2026. The ceremony has aired on CBS since 1978, and although ratings can sometimes be rocky, the prime Broadway demo — wealthy, well-educated, older-skewing and largely female — is a valuable one for advertisers.
The official cutoff for Tony eligibility will be April 26, with the nominees to be announced May 1. The season has already shaped up to include some heavyweight contenders, including oncoming blockbusters “Harry Potter and the Cursed Child” and “Frozen,” as well as buzzy offerings such as “The Band’s Visit,” “Mean Girls” and “The Iceman Cometh.” Denzel Washington leads the cast of the latter, one of a number of notable names on Broadway this season including Amy Schumer (“Meteor Shower”), Chris Evans (“Lobby Hero”), Glenda Jackson (“Three Tall Women”), Uma Thurman (“The Parisian Woman”) and Andrew Garfield (“Angels in America”).
For Broadway shows, the Tony Awards still represent one of the biggest opportunities for national television exposure. The awards themselves don’t always drive box office, but the top trophy for best musical can still power a show that was previously struggling, or help extend the run of an already-strong hit.