×
You will be redirected back to your article in seconds

Veteran Broadway Publicist Andy Snyder Opens New Agency

Andy Snyder, the longtime theater publicist who most recently served as creative director and vice president of theatrical PR firm DKC/O&M, has struck out on his own, launching the independent agency Thinkwell NYC.

Snyder will specialize in written material for agencies and businesses, including press releases, ad copy, speechwriting and branding. For theatrical PR, he’ll work exclusively with DKC/O&M and its clients, a list that currently include shows Broadway shows “Dear Evan Hansen,” “Hello, Dolly!” and “Kinky Boots” as well as organizations such as the American Theater Wing.

Snyder has worked with the team at DKC/O&M — which was known as O&M Co., prior to its acquisition by DKC — for eight years on shows including “Spider-Man: Turn Off the Dark,” “The Humans,” “Sleep No More” and “A Gentleman’s Guide to Love and Murder.” He’s also had stints at PMK and at now-defunct theatrical PR agency Barlow-Hartman.

Thinkwell NYC will offer a roster of services that includes strategic messaging, content marketing, ghostwriting and PR consultation, among others. Through its partnership with DKC/O&M, the firm will provide creative materials for the bulk of DKC/O&M’s slate, including upcoming shows “Springsteen on Broadway,” Jimmy Buffett’s “Escape for Margaritaville” and Steve Martin’s “Meteor Shower” with Amy Schumer.

More Legit

  • 'Black Super Hero Magic Mama' Review

    L.A. Theater Review: 'Black Super Hero Magic Mama'

    What function do superhero stories play in American society? Are they merely escapist distractions for head-in-the-clouds teens, or could those same formats actually serve a practical function, providing useful tools for everyday life? Recognizing these comic book fantasies as by far the dominant form of contemporary mythmaking for a generation of young people, emerging playwright [...]

  • Danielle Brooks'Ain't Too Proud - The

    How 'Orange Is the New Black' Star Danielle Brooks Became a Broadway Producer

    Danielle Brooks earned a Tony nomination when she made her Broadway debut as Sofia in the 2015 revival of “The Color Purple,” but now the “Orange Is the New Black” star is working behind the scenes as a producer on the new jukebox musical “Ain’t Too Proud: The Life and Times of the Temptations.” “I [...]

  • Ain't Too Proud review

    Broadway Review: 'Ain't Too Proud'

    In the wake of the long-running “Jersey Boys” and the short-lived “Summer,” director Des McAnuff is back on Broadway with another show built around the song catalog of a music act — and although “Ain’t Too Proud” has all the right sounds and slick moves, this bio-musical of the R&B vocal group the Temptations is [...]

  • 'White Noise' Theater Review: Suzan-Lori Parks

    Off Broadway Review: Daveed Diggs in 'White Noise'

    Any new play by the Pulitzer Prize-winning playwright Suzan-Lori Parks (“Topdog / Underdog”) demands — and deserves — attention. And in its premiere production at the Public Theater, her latest, “White Noise,” opens with a burst of brainy energy that lasts through the first act. But it takes a nosedive in the sloppy second half, [...]

  • Alexander Dinelaris

    'Jekyll and Hyde' Movie in the Works Based on Broadway Musical

    The Broadway musical “Jekyll and Hyde” is getting the movie treatment from Academy Award winner Alexander Dinelaris. Dinelaris, who is writing and producing the adaptation, won an Oscar for the “Birdman” script and was a co-producer on “The Revenant.” He is producing “Jekyll and Hyde” as the first project under his New York-based development company, [...]

  • Sam Mendes

    Listen: The 'Balls-Out Theatricality' of Sam Mendes

    If you find yourself directing a Broadway play with a cast so big it includes a goose, two rabbits, more kids than you can count and an actual infant, what do you do? If you’re Sam Mendes, you embrace the “balls-out theatricality” of it all. Listen to this week’s podcast below: “There is a kind [...]

  • James Corden Tony Awards

    James Corden to Host 2019 Tony Awards (EXCLUSIVE)

    James Corden has been tapped to once again host the Tony Awards, Variety has learned exclusively. “The Late Late Show” host previously emceed the annual theater awards show in 2016, and won the Tony for best actor in a play for his performance in “One Man, Two Guvnors” in 2012. “I’m thrilled to be returning to [...]

More From Our Brands

Access exclusive content