×

‘Hamilton’ Ticket Prices Hit $1,150 During Holiday Week

The Broadway box office has a new high-water mark: $1,150, the top premium price for a ticket to “Hamilton” during the high-demand week between Christmas and New Year’s.

The temporary rise marks the first time premium seats — which come with Broadway’s highest price tags — have hit four digits. Prior to that, premium seats have topped out just below the $1,000 mark. (For instance, premium, front-row seats to “Hello, Dolly!” this week are going for $998.)

There’s a distinction between premium seats — the prime locations that producers sell for big money to take advantage of high demand — and the regular tiers of Broadway ticket prices, which, being cheaper, sell faster. The regular top ticket price of “Hamilton” is $199, which is in line with a lot of Broadway’s biggest hits, while the show’s top premium ticket had already set a record at $849 a pop.

From a producer’s perspective, premium-priced seating provides a way to match the prices that high-demand shows are getting on the secondary market — thereby clawing back revenue that would otherwise go to third parties like scalpers and brokers. Meanwhile, the theater industry is quick to point out that Broadway pricing also exists on the other end of the spectrum, with lower price points usually available for titles that aren’t as hot as “Hamilton.”

Still, the rapid ascent of the top price tag can be enough to startle any theatergoer. That could lead to a perception problem for Broadway, with many in the industry worrying that the average consumer will start to believe that theater has priced itself out of the reach of buyers without the deepest of pockets.

“Hamilton,” of course, isn’t the only show to capitalize on the huge spike in demand that hits Broadway every year during the holidays. Many shows will sell more premium-priced seats than usual this week, with the biggest money going to the most prominent titles. Weekly grosses at “Hamilton” have already gotten close to $3.5 million in prior weeks; observers will be watching to see how close the holiday pricing gets the show to $4 million.

The Broadway box office will slow down — and prices will return to earth, relatively — after the holidays, when a post-vacation lull in traffic causes sales to dip every January.

More Legit

  • 'Black Super Hero Magic Mama' Review

    L.A. Theater Review: 'Black Super Hero Magic Mama'

    What function do superhero stories play in American society? Are they merely escapist distractions for head-in-the-clouds teens, or could those same formats actually serve a practical function, providing useful tools for everyday life? Recognizing these comic book fantasies as by far the dominant form of contemporary mythmaking for a generation of young people, emerging playwright [...]

  • Danielle Brooks'Ain't Too Proud - The

    How 'Orange Is the New Black' Star Danielle Brooks Became a Broadway Producer

    Danielle Brooks earned a Tony nomination when she made her Broadway debut as Sofia in the 2015 revival of “The Color Purple,” but now the “Orange Is the New Black” star is working behind the scenes as a producer on the new jukebox musical “Ain’t Too Proud: The Life and Times of the Temptations.” “I [...]

  • Ain't Too Proud review

    Broadway Review: 'Ain't Too Proud'

    In the wake of the long-running “Jersey Boys” and the short-lived “Summer,” director Des McAnuff is back on Broadway with another show built around the song catalog of a music act — and although “Ain’t Too Proud” has all the right sounds and slick moves, this bio-musical of the R&B vocal group the Temptations is [...]

  • 'White Noise' Theater Review: Suzan-Lori Parks

    Off Broadway Review: Daveed Diggs in 'White Noise'

    Any new play by the Pulitzer Prize-winning playwright Suzan-Lori Parks (“Topdog / Underdog”) demands — and deserves — attention. And in its premiere production at the Public Theater, her latest, “White Noise,” opens with a burst of brainy energy that lasts through the first act. But it takes a nosedive in the sloppy second half, [...]

  • Alexander Dinelaris

    'Jekyll and Hyde' Movie in the Works Based on Broadway Musical

    The Broadway musical “Jekyll and Hyde” is getting the movie treatment from Academy Award winner Alexander Dinelaris. Dinelaris, who is writing and producing the adaptation, won an Oscar for the “Birdman” script and was a co-producer on “The Revenant.” He is producing “Jekyll and Hyde” as the first project under his New York-based development company, [...]

  • Sam Mendes

    Listen: The 'Balls-Out Theatricality' of Sam Mendes

    If you find yourself directing a Broadway play with a cast so big it includes a goose, two rabbits, more kids than you can count and an actual infant, what do you do? If you’re Sam Mendes, you embrace the “balls-out theatricality” of it all. Listen to this week’s podcast below: “There is a kind [...]

  • James Corden Tony Awards

    James Corden to Host 2019 Tony Awards (EXCLUSIVE)

    James Corden has been tapped to once again host the Tony Awards, Variety has learned exclusively. “The Late Late Show” host previously emceed the annual theater awards show in 2016, and won the Tony for best actor in a play for his performance in “One Man, Two Guvnors” in 2012. “I’m thrilled to be returning to [...]

More From Our Brands

Access exclusive content