×

‘Hamilton’ Ticket Prices Hit $1,150 During Holiday Week

The Broadway box office has a new high-water mark: $1,150, the top premium price for a ticket to “Hamilton” during the high-demand week between Christmas and New Year’s.

The temporary rise marks the first time premium seats — which come with Broadway’s highest price tags — have hit four digits. Prior to that, premium seats have topped out just below the $1,000 mark. (For instance, premium, front-row seats to “Hello, Dolly!” this week are going for $998.)

There’s a distinction between premium seats — the prime locations that producers sell for big money to take advantage of high demand — and the regular tiers of Broadway ticket prices, which, being cheaper, sell faster. The regular top ticket price of “Hamilton” is $199, which is in line with a lot of Broadway’s biggest hits, while the show’s top premium ticket had already set a record at $849 a pop.

From a producer’s perspective, premium-priced seating provides a way to match the prices that high-demand shows are getting on the secondary market — thereby clawing back revenue that would otherwise go to third parties like scalpers and brokers. Meanwhile, the theater industry is quick to point out that Broadway pricing also exists on the other end of the spectrum, with lower price points usually available for titles that aren’t as hot as “Hamilton.”

Still, the rapid ascent of the top price tag can be enough to startle any theatergoer. That could lead to a perception problem for Broadway, with many in the industry worrying that the average consumer will start to believe that theater has priced itself out of the reach of buyers without the deepest of pockets.

“Hamilton,” of course, isn’t the only show to capitalize on the huge spike in demand that hits Broadway every year during the holidays. Many shows will sell more premium-priced seats than usual this week, with the biggest money going to the most prominent titles. Weekly grosses at “Hamilton” have already gotten close to $3.5 million in prior weeks; observers will be watching to see how close the holiday pricing gets the show to $4 million.

The Broadway box office will slow down — and prices will return to earth, relatively — after the holidays, when a post-vacation lull in traffic causes sales to dip every January.

More Legit

  • Moulin Rouge Broadway

    Listen: The Special Sauce in Broadway's 'Moulin Rouge!'

    There are songs in the new Broadway version of “Moulin Rouge!” that weren’t in Baz Luhrmann’s hit movie — but you probably know them anyway. They’re popular tunes by superstars like Beyoncé, Adele and Rihanna, released after the 2001 movie came out, and they’ll probably unleash a flood of memories and associations in every audience [...]

  • Greta Gerwig and Oscar Isaac

    Greta Gerwig and Oscar Isaac to Star in Anton Chekhov's 'Three Sisters' Adaptation

    Greta Gerwig and Oscar Isaac are taking on an adaptation of Anton Chekhov’s “Three Sisters” for New York Theatre Workshop in Manhattan. The company announced on Tuesday that they will feature two final performances to round out the 2019 to 2020 season, including the Chekhov play. “Three Sisters” will be directed by Tony award-winning Sam [...]

  • montreal just for laughs Comedy Festival

    Montreal's Just for Laughs Festival Is the 'Coachella of Comedy'

    Every summer, Montreal becomes the epicenter of the comedy world as the Just for Laughs Comedy Festival takes over the Canadian city. Now in its 37th year, the mindboggling scale of the festival is there in the numbers: more than 1,600 artists from across the globe (speaking English, French and other languages) performing 250 shows [...]

  • The dark Manhatten skyline, seen from

    StubHub Refunds $500,000 to Customers Shut Out by New York Blackout

    Saturday’s blackout in New York had an outsized effect on the city’s nightlife, with Madison Square Garden and the entire Broadway district seeing multiple shows cancelled due to the the power outage. As a result, StubHub has refunded more than $500,000 worth of tickets for cancelled events. According to a statement from the company, the StubHub [...]

  • Warner Music Group Logo

    Warner Music Acquires Musical Theater Indie First Night Records

    Warner Music Group has acquired First Night Record, an independent record label for West End and Broadway musical theatre cast recordings. The company will be overseen by WMG’s Arts Music Division, led by President Kevin Gore. First Night co-founder John Craig will join the Arts Music team under a multi-year consulting agreement to identify and record musical theatre productions in [...]

  • Broadway

    Broadway Back In Biz After Power Outage Ends

    The bright lights of Broadway were back on Sunday morning as midtown Manhattan recovered from a power outage that lasted nearly seven hours in some areas. Social media was full of examples of how New Yorkers rose to the occasion after the power went out on a hot Saturday night shortly before 7 p.m. ET. [...]

More From Our Brands

Access exclusive content