×
You will be redirected back to your article in seconds

‘Thor: Ragnarok’ Leads Social Media Buzz Thanks to Comic-Con

Disney-Marvel’s “Thor: Ragnarok” dominated social media buzz with an impressive 264,000 new conversations last week, according to media-measurement firm ComScore and its PreAct service.

Marvel released a new full trailer featuring both Thor and Hulk at the Marvel showcase at San Diego Comic-Con on July 22. “Thor: Ragnarok” is scheduled for release on Nov. 3.

“Hunt for the Wilderpeople” helmer Taika Waititi directed the third standalone Thor movie, which seems to be quirkier and more offbeat than the first two, and is already drawing comparisons to “Guardians of the Galaxy.” “Ragnarok” stars Chris Hemsworth, Mark Ruffalo, Tom Hiddleton, Idris Elba, Cate Blanchett, Tessa Thompson, Jeff Goldblum, Karl Urban, and Anthony Hopkins.

Warner Bros. upcoming tentpole “Justice League” also performed impressively last week with 215,000 new conversations in the wake of the studio debuting a trailer and new posters with a cast panel at Comic-Con on July 22.

The 4-minute preview of the fifth film in the DC Comics Extended Universe focused mainly on Wonder Woman, Batman, Aquaman, Cyborg, and the Flash, but also introduced fans to the movie’s main villain, Steppenwolf. “Justice League” opens on Nov. 17.

Disney-Marvel’s “Avengers: Infinity War” generated 90,000 new conversations following the unveiling of a new poster at the Marvel showcase at Comic-Con on July 22, which fans have recorded on their phones and leaked the footage. “Avengers: Infinity War” opens May 18.

Fox’s sequel “Kingsman: The Golden Circle” produced 84,000 new conversations after the studio released a new trailer and an animated short on July 20, and screened footage with a panel at Comic-Con on the same day. Halle Berry chugged a large glass of whiskey at the panel.

The action-comedy opens on Sept. 22. Taron Egerton,  Colin Firth, Jeff Bridges and Channing Tatum also star.

Steven Spielberg’s “Ready Player One” generated 60,000 after Warner Bros. debuted its first trailer and Spielberg appeared with the cast at Comic-Con on July 22. The director did not discuss must about the plot but noted, “The Iron Giant is a real major player in this story.”

Ready Player One” opens on March 30.

More Film

  • Contract Placeholder Business WGA ATA Agent

    Writers Guild, Hollywood Agents Negotiate With Deadline Looming

    The Writers Guild of America and Hollywood agents have held a sixth negotiating session with a deadline for a new deal 16 days away — and it’s uncertain whether progress is being made. The Association of Talent Agents made counter-proposals at Thursday’s session that contain provisions for more accountability and transparency by agencies for clients [...]

  • Fox Layoffs

    Fox Layoffs Leave Staffers Stunned and Saddened

    Fox employees knew this day was coming. For over a year, the men and women who work at the Century City lot have talked of little else but severance packages and job searches. They knew that when Disney wrapped up its $71.3 billion acquisition of much of 21st Century Fox’s film and television assets, thousands [...]

  • Alan Horn Disney

    Disney Clarifies Film Leadership After Harrowing Day of Fox Layoffs

    Following the dismissal of top executives in distribution, marketing and strategy on Thursday, new 20th Century Fox owner Disney has clarified its new top leadership. Five distinct Fox labels and a portion of their leadership have been welcomed into the Disney fold, the company said. This includes Twentieth Century Fox, Fox Family, Fox Searchlight Pictures, [...]

  • Janelle Monae

    Film News Roundup: Janelle Monae to Star in Film From Gerard Bush, Christopher Renz

    In today’s film news roundup, Janelle Monae will star in a Lionsgate movie, Bill Nighy joins “Emma,” and documentaries on surfer Bethany Hamilton and Asbury Park are dated. CASTINGS Janelle Monae will star in an untitled Lionsgate movie directed by the duo Gerard Bush and Christopher Renz. The film will be produced by QC Entertainment’s Ray [...]

  • Blair Rich Marketing Summit

    Studio Marketing Chiefs Discuss the Theatrical vs. Netflix Oscars Debate

    On a day where a large part of the Fox marketing department was wiped out in the aftermath of the Disney merger, a group of marketing chiefs from other studios and streamers sat down at the Variety Entertainment Marketing Summit presented by Deloitte “to discuss the issues shaping the feature marketing landscape today, including the theatrical [...]

  • Paul Feig Heads to Universal From

    Paul Feig's Feigco Entertainment Jumps From Fox to First-Look Deal at Universal

    Universal’s comedy constellation just added another star, welcoming Paul Feig from 20th Century Fox Film on Thursday. Universal has set a first-look production agreement with Feig’s Feigco Entertainment, bringing in the prolific producer, writer, and director known for hits like “Bridesmaids” and the recent “A Simple Favor.” News of Feig’s relocation shook out of a [...]

  • The Fault in Our Stars

    Disney Retiring Fox 2000 Label

    Disney will stop making films under the Fox 2000 label, a move that could mean that its head Elizabeth Gabler will not be making the move to the Magic Kingdom, Variety has learned. The decision is surprising because Disney had previously stated that Gabler would stay on board at the studio even after it was [...]

More From Our Brands

Access exclusive content