‘Thor: Ragnarok’ Tops Social Media Buzz With International Launch

Disney-Marvel’s “Thor: Ragnarok” dominated social media last week with a hefty 196,000 new conversations thanks to the international release of the tentpole, according to media-measurement firm comScore and its PreAct service.

The superhero film topped the international box office with $107.6 million in 52% of overseas markets, a week ahead of its U.S. release on Nov. 3. The third Thor movie has now totaled 1.87 million new conversations.

Thor: Ragnarok” is directed by Taika Waititi from a screenplay by Eric Pearson and the writing team of Craig Kyle and Christopher Yost. It stars Chris Hemsworth, Tom Hiddleston, Cate Blanchett, Idris Elba, Jeff Goldblum, Tessa Thompson, Karl Urban, Mark Ruffalo, and Anthony Hopkins.

Disney-Lucasfilm’s “Star Wars: The Last Jedi” generated 60,000 new conversations last week with the release of behind-the-scenes photos and footage on Oct. 22-24, the release of new action figures on Oct. 26, and star Adam Driver revealing character details in a GQ feature.

Star Wars: The Last Jedi” has pulled in more than 3.53 million new conversations two months before its Dec. 15 launch. Directed by Rian Johnson, the movie picks up where 2015’s “Star Wars: The Force Awakens” left off.

Warner Bros.’ superhero tentpole “Justice League” produced 22,000 new conversations last week following the release of a Wonder Woman-centric trailer on Oct. 26, new magazine covers, and its Beijing premiere on Oct. 29. “Justice League” opens Nov. 17 and stars Gal Gadot as Wonder Woman, Ben Affleck as Batman, Henry Cavill as Superman, Jason Momoa as Aquaman, and Ezra Miller as the Flash.

Zack Snyder began shooting “Justice League” in April, 2016, from a script by Chris Terrio. Recent early tracking for “Justice League” showed the movie heading for a $110 million opening weekend in North America.

STXfilms’ “A Bad Moms Christmas” produced 20,000 new conversations last week as the studio staged promotional interviews with stars Kristen Bell and Mila Kunis. Recent tracking showed that the comedy sequel, which opens Nov. 1, is heading for a five-day opening of about $25 million.

Fox’s “Maze Runner: The Death Cure” generated 10,000 new conversations last week as the studio announced a graphic novel plot prelude on Oct. 27 (to be released Nov. 1) and a social promotion with a downloadable Halloween mask. The delayed finale of the dystopian “Maze Runner” trilogy, starring Dylan O’Brien, opens Jan. 26.

CREDIT: Elizabeth Potash

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