Disney-Marvel’s “Thor: Ragnarok” dominated social media last week with a hefty 113,000 new conversations with the release of extended clips and plot details, according to media-measurement firm comScore and its PreAct service.
The third Thor movie has now totaled 1.65 million new conversations two weeks before the Nov. 3 opening of the tentpole.
“Thor: Ragnarok” is directed by Taika Waititi from a screenplay by Eric Pearson and the writing team of Craig Kyle and Christopher Yost. It stars Chris Hemsworth, Tom Hiddleston, Cate Blanchett, Idris Elba, Jeff Goldblum, Tessa Thompson, Karl Urban, Mark Ruffalo, and Anthony Hopkins.
Disney-Marvel’s “Black Panther” generated 70,000 new conversations following the Oct. 16 release of the first full action-packed trailer. In it, Chadwick Boseman’s character, T’Challa, returns to his home where he rules, the fictional African nation of Wakanda. Footage throughout the trailer shows him embodying his superhero identity, Black Panther.
Michael B. Jordan’s character Erik Killmonger — an exile who seeks to overthrow T’Challa — is also highlighted in the trailer. The movie, directed by Ryan Coogler, opens Feb. 16.
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Disney-Lucasfilm’s “Star Wars: The Last Jedi” 61,000 new conversations last week with the release of a new official image on Oct. 19, 10 days after the release of the full trailer at halftime on Monday Night Football on Oct. 9. “Star Wars: The Last Jedi” has pulled in more than 3.46 million new conversations two months before its Dec. 15 launch. Directed by Rian Johnson, the movie picks up where 2015’s “Star Wars: The Force Awakens” left off.
Disney-Marvel’s “Avengers: Infinity War” generated 27,000 new conversations as the studio published a new logo on Oct. 17 and an interview with Josh Brolin two days later. Directed by Anthony Russo and Joe Russo, the superhero tentpole opens May 4.
Sony’s animated drama “The Star” produced 20,000 new conversations, four weeks ahead of its Nov. 17 launch. The film is a re-telling of the birth of Jesus, seen from the point of view of a donkey and his friends.