×
You will be redirected back to your article in seconds

‘Thor: Ragnarok’ Outpacing ‘Spider-Man: Homecoming’ Pre-Ticket Sales (EXCLUSIVE)

Marvel’s “Thor: Ragnarok” is looking to turbocharge a sleepy box office when it debuts in North America this weekend.

Anticipation is high for the Marvel superhero sequel, with Fandango reporting that the film is currently out-selling “Spider-Man: Homecoming” at a similar point in its sales cycle. The online ticketing giant says that the latest Thor film, the third in the Norse god franchise, is also far ahead of the previous two movies in the series.

“Spider-Man: Homecoming” debuted to $117 million when it opened last July. “Thor: Ragnarok” is on track to open in the $100 million to $118 million range. The pic has already launched in certain foreign markets, and made $109 million in its international debut last week.

The film brings back Chris Hemsworth as the hammer-wielding Avenger and partners him with Mark Ruffalo’s Hulk. Cate Blanchett plays the primary antagonist Hela, the goddess of death. Taika Waititi, an indie director best known for “Hunt for the Wilderpeople,” slid behind the camera for this installment, and has been credited by critics with injecting a more light-hearted tone into the series.

Fandango surveyed more than 1,000 moviegoers and found that 97% of those polled were excited to see the interactions between Thor and the Hulk, 89% were looking forward to the funnier storyline, and 88% were primed to see Blanchett.

If “Thor: Ragnarok” delivers, it’s good news for the box office. Ticket sales are down 5% year-to-date and this October was the worst since 2007 in terms of revenues.

More Film

  • Nona

    Film Review: 'Nona'

    Twenty years and 12 features down the line, it’s still hard to peg the directorial sensibility of Michael Polish, with or without the presence of brother Mark as frequent co-writer and actor. His output has been all over the place, from early Lynchian quirkfests to the very middle-of-the-road inspirational dramedy “The Astronaut Farmer,” not to [...]

  • Pawel Pawlikowski "Cold War"

    Pawel Pawlikowski's 'Cold War' Wins for Best Film, Director at European Film Awards

    “Cold War,” Pawel Pawlikowski’s black-and-white romance set in the 1950s, scooped the prizes for best film, director and screenplay at the 31st edition of the European Film Awards on Saturday. “Cold War” star Joanna Kulig also won the award for best actress. Marcello Fonte, the star of Matteo Garrone’s “Dogman,” won for best actor. Armando Iannucci’s [...]

  • The Favourite Bohemian Rapsody Star is

    The Best Movie Scenes of 2018

    When we think back on a movie that transported us, we often focus on a great scene — or maybe the greatest scene — in it. It’s natural. Those scenes are more than just defining. They can be the moment that lifts a movie into the stratosphere, that takes it to the higher reaches of [...]

  • Spider-Man: Into the Spider-Verse

    Box Office: 'Spider-Man: Into the Spider-Verse' Soars Toward $35-40 Million Debut

    “Spider-Man: Into the Spider-Verse” is swinging into theaters on a high note. Sony-Marvel’s latest output is launching to $42 million from 3,813 North American locations in its debut, though other more conservative estimates place that number at $35.5 million. The animated superhero story picked up $12.6 million on Friday, easily leading the pack for the weekend. [...]

  • Ventana Sur : Cinema226 Closes Four

    Cinema226 Announces Four Intl. Co-Productions, Hints at More (EXCLUSIVE)

    Mexico’s Cinema226, run by Marco Antonio Salgado and Sam Guillén, is driving into a raft of Mexico, Argentina and Spain co-productions, playing off the current vibrancy of Mexican film production funding and distribution outlets. Among the projects are titles which have been standouts at Ventana Sur’s Blood Window, the next film by Mexico-based Argentine filmmaker [...]

  • Ventana Sur Debates Gender Parity in

    Ventana Sur Debates Gender’s 50/50 in 2020 for Argentina Film Industry

    BUENOS AIRES — Despite recent gains, namely the equality pledge towards 50/50-2020 signed at the Mar del Plata Film Festival on Nov. 12, producer Magalí Nieva, pointed out that no representative from INCAA was present following the apparent resignation of its vice-president Fernando Juan Lima. “We are left without an interlocutor to discuss gender policies [...]

  • Ventana Sur Rocks with Sales, Mass

    Ventana Sur Rocks with Sales, Mass Attendance, Structural Growth

    BUENOS AIRES — Celebrating its 10th anniversary with a huge hike in attendance to over 4,000 accredited delegates, the 2018 Ventana Sur will go down in history on multiple counts: Sales and pick-ups on movies which combined social comment and entertainment value, increasingly the new foreign-language movie standard; new sections, led by a Proyecta co-production [...]

More From Our Brands

Access exclusive content