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Box Office: ‘Thor: Ragnarok’ Rumbling to $115 Million Opening Weekend

Disney-Marvel’s “Thor: Ragnarok” is heading for a massive North American opening weekend in the $115 million range at 4,080 locations, early estimates showed Friday.

Friday’s total will be around $45 million, including $14.5 million from Thursday night previews. It’s the fourth-highest preview of 2017 after “Guardians of the Galaxy Vol. 2” at $17 million, “Beauty and the Beast” at $16.3 million, and “Spider-Man: Homecoming” at $15.4 million.

STXfilms’ “A Bad Moms Christmas,” which opened Wednesday, is heading for about $23 million for its first five days.

Thor: Ragnarok” generated excellent response on comScore/Screen Engine’s PostTrak audience survey, with 28% of moviegoers vowing to see it again in theaters and 84% saying they would “definitely recommend” it to their friends.

If the estimate holds, the third Thor movie will wind up at the top end of estimates, with the latest forecasts in the $100 million to $118 million range. The rollout includes 3,400 3D screens, 391 Imax screens, 616 premium large format screens, and 204 D-Box locations.

“Thor: Ragnarok” is the 17th and best-reviewed movie in the Marvel Cinematic Universe. It carries a 94% “fresh” rating on Rotten Tomatoes, the seventh Marvel movie to hit 90%.

“Thor: Ragnarok” is directed by Taika Waititi from a screenplay by Eric Pearson and the writing team of Craig Kyle and Christopher Yost. It stars Chris Hemsworth, Tom Hiddleston, Cate Blanchett, Idris Elba, Jeff Goldblum, Tessa Thompson, Karl Urban, Mark Ruffalo, and Anthony Hopkins. The character of Thor, based on Norse mythology, was created in 1962 by Stan Lee, Larry Lieber, and Jack Kirby for Marvel Comics.

Disney-Marvel’s “Thor: Ragnarok” has now taken in $162 million overseas, including $109 million in its international launch last week in 52% of foreign markets. It expands to most other overseas territories this weekend.

“A Bad Moms Christmas” opened with a moderate $4.5 million at 3,615 North American sites on Wednesday and Thursday. Forecasts have been in the $23 million to $26 million range for the Wednesday-Sunday period.

Audiences gave the movie a B CinemaScore, while the original “Bad Moms” received an A when it opened in July of 2016. The R-rated sequel stars Mila Kunis, Kristen Bell, and Kathryn Hahn as under-appreciated and over-burdened women. Their characters’ mothers, played by Christine Baranski, Cheryl Hines, and Susan Sarandon, show up unexpectedly for the holidays.

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