×
You will be redirected back to your article in seconds

STX Officially Names Eddie Egan Marketing President, Alissa Grayson Co-President

STX Entertainment has formalized Eddie Egan’s hiring as president of domestic marketing, eight months after taking the job on an interim basis.

The three-year-old studio also has hired veteran Universal publicity executive Alissa Grayson as co-president of domestic marketing.

Adam Fogelson, chairman of STXfilms, made the announcement Wednesday. Grayson will report to Egan, and the two will co-run STXfilms’ marketing division and oversee the staff that includes creative advertising, research, digital marketing, public relations, promotions, events, and media and innovation.

Egan was named interim head of the department last September. He previously served as Universal’s president of marketing and as president of worldwide marketing for Illumination Entertainment, where he launched the campaign for “Despicable Me.” He also oversaw campaigns for “Bridesmaids,” “Knocked Up,” “The 40-Year-Old Virgin,” “A Beautiful Mind,” “The Lost World: Jurassic Park,” “The Fast and the Furious” and its first four sequels, “Apollo 13,” and “Babe.”

He also held senior marketing and publicity roles at Sony Pictures Entertainment, Twentieth Century Fox, and Paramount Pictures.

Grayson joins STXfilms after a 22-year run with Universal, where she served, most recently, as executive VP of publicity, spearheading campaigns for “Despicable Me,” “Fast & Furious,” “Pitch Perfect,” “Bourne,” “Les Miserables,” “Trainwreck,” “Ted,” “Bridesmaids,” and “Neighbors.”

“Alissa is widely recognized and admired as a brilliant film strategist who has been elevating the marketing of movies while executing imaginative and creative PR campaigns for some of the biggest blockbusters and sleeper hits in recent memory. STX has at its core a commitment to attracting and cultivating the best talent; adding Alissa to our gifted team raises the bar that much more,” Fogelson said.

More Film

  • Carol Burnett

    Carol Burnett's Mother-Daughter Story 'Carrie and Me' in Development as a Movie

    Carol Burnett’s bestseller “Carrie and Me: A Mother-Daughter Love Story” is in the works as a movie at Focus Features with Burnett, Tina Fey, Eric Gurian, and Steven Rogers producing. Burnett will produce through her Mabel Cat Productions with Fey and Gurian under their production banner Little Stranger along with Rogers (“I, Tonya”). The sibling [...]

  • Contract Placeholder Business WGA ATA Agent

    Writers Guild Plans for Agency Pact Expiration: 'There Will Be Difficult Moments'

    Leaders of the Writers Guild of America have sent members contingency plans for the possible expiration of its agency franchise agreement on April 7 — and admitted that it may be a rocky road. Members received the letter Tuesday from the guild’s negotiating committee as the WGA and agents were about the hold their seventh [...]

  • Editorial use only. No book cover

    Entertainment One, Universal to Partner on Home Entertainment

    Entertainment One and Universal Pictures Home Entertainment have signed a multi-year, multi-territory distribution agreement. UPHE will serve as the home entertainment distributor of eOne’s offerings across both physical and digital formats. The pact covers film, television, and select family content and includes all sales, marketing, and distribution, spanning the U.S., Canada, U.K., Germany, Spain, Australia, [...]

  • Will Smith Jada Pinkett Smith

    AFI, Will and Jada Smith Family Foundation Launch Second Young Women in Film Intensive

    The AFI Conservatory and the Will & Jada Smith Family Foundation have partnered to launch the second annual Young Women in Film Intensive. The AFI Campus in Los Angeles will host 45 high school girls for an eight-week filmmaking workshop, where students will receive mentorship from current fellows and working professional alumni of the AFI [...]

  • Paul Davidson

    The Orchard Head Content Executive Paul Davidson Steps Down

    At the finish line of its sale to 1091 Media, distributor the Orchard’s film and TV head Paul Davidson is parting ways with the company. In an amicable split, the creative executive addressed staff in person and in a company-wide memo on Tuesday in New York City to inform them of his decision. “While I [...]

  • Ava DuVernay Toby Emmerich Michael Douglas

    Ava DuVernay, Toby Emmerich, Michael Douglas to Speak at Produced By Conference

    Ava DuVernay, Toby Emmerich, and Michael Douglas will speak at the Producers Guild of America’s 11th Produced By Conference. The event will be held on June 8-9 at Warner Bros. Studios in Burbank, Calif. Other notable speakers include Netflix executive Cindy Holland; Blumhouse producer Marci Wiseman; “Homecoming” showrunners Micah Bloomberg and Eli Horowitz; Entertainment One [...]

More From Our Brands

Access exclusive content