×
You will be redirected back to your article in seconds

‘Star Wars: The Last Jedi’ Tops Social Media Buzz With World Series Spot

Disney-Lucasfilm’s “Star Wars: The Last Jedi” dominated social media last week with 113,000 new conversations thanks to a new television spot during the World Series, according to media-measurement firm comScore and its PreAct service.

The spot aired on Nov. 1 during Fox’s telecast of the seventh and final game of the MLB World Series, won by the Houston Astros over the Los Angeles Dodgers. The studio also released new plot details, images, and interviews throughout the week.

Star Wars: The Last Jedi” has pulled in more than 3.65 million new conversations two months before its Dec. 15 launch. Directed by Rian Johnson, the movie picks up where 2015’s “Star Wars: The Force Awakens” left off. It stars Mark Hamill, Carrie Fisher, Adam Driver, Daisy Ridley, John Boyega, Oscar Isaac, and Andy Serkis.

Universal’s romance sequel “Fifty Shades Freed” generated 34,000 new conversations last week due to Nov. 3’s announcement that a new trailer was coming this week. James Foley directedFifty Shades Freed” from a script by Niall Leonard, author E.L. James’ husband.

“Fifty Shades Freed” opens Feb. 9. The first two films in the franchise, “Fifty Shades of Grey” and “Fifty Shades Darker,” grossed a combined $950 million worldwide.

Fox’s “Murder on the Orient Express” produced 32,000 new conversations last week as the first reviews came out and the studio launched a virtual reality set experience. The reboot of the 1974 movie, which opens Nov. 10, is directed by and stars Kenneth Branagh as detective Hercule Poirot.

Fox’s “The Greatest Showman” generated 23,000 new conversations last week after the studio released teaser posters on Nov. 3. Songs featuring Zendaya and Zac Efron were released on the same day — seven and a half weeks before the movie opens on Christmas Day.

Hugh Jackman plays P.T. Barnum, the showman with a specialty in hoaxing a gullible public, as he creates the three-ring Barnum & Bailey Circus that made him famous. Barnum had gained fame as a 19th century impresario with tours of Tom Thumb and the singer Jenny Lind; he began calling it the “Greatest Show on Earth” near the end of his career. Michelle Williams and Rebecca Ferguson co-star along with Zendaya and Efron.

Disney-Marvel’s “Avengers: Infinity War” produced 22,000 new conversations last week as directors Joe and Anthony Russo teased the upcoming trailer and the release of “Thor: Ragnarok” hinted at plot details. “Infinity War” opens May 4 and has already generated 713,000 new conversations.

Most Talked About Movies 110717
CREDIT: Elizabeth Potash

More Film

  • Miramax Developing 'I Won't Be Home

    Film News Roundup: Miramax Developing 'I Won't Be Home for Christmas'

    In today’s film news roundup, “I Won’t Be Home for Christmas” is in the works, the NFL has made a documentary about female team owners and D Street Pictures has signed Kenny Gage and Devon Downs to direct the dance feature “Move.” HOLIDAY PROJECT Miramax has acquired film rights to Lauren Iungerich’s holiday-themed screenplay “I [...]

  • Michael B. Jordan arrives at the

    Michael B. Jordan to Star in Warner Bros.' 'Methuselah' Movie

    Michael B. Jordan will produce and star in a “Methuselah” movie for Warner Bros., based on the Biblical story of a man who lived to be 969 years old. Jordan will produce through his Outlier Society production company along with Heyday’s David Heyman and Jeffrey Clifford. Warner Bros. has been developing the project for many [...]

  • Davids Chief Piera Detassis on Revamping

    Davids Chief Piera Detassis on Revamping Italy's Top Film Awards

    Piera Detassis recently became the first woman to head the David di Donatello Awards, Italy’s equivalent of the Oscars. Since then she’s been busy overhauling the inner workings of the prizes that will be awarded on Wednesday. Detassis, also the editor of Italian film publication Ciak, spoke exclusively to Variety about the challenges she’s faced [...]

  • Matteo Garrone's 'Dogman' Leads Davids Awards

    Matteo Garrone's 'Dogman' Leads Davids Awards Race

    With 15 nominations Matteo Garrone’s “Dogman” leads the pack of contenders for Italy’s David di Donatello Awards in a watershed year for the country’s top film nods that sees highbrow auteur titles reaping most of the David love just as local box-office grosses hit an all-time low. Garrone’s gritty revenge drama is followed closely with [...]

  • steven spielberg Apple TV Plus

    Steven Spielberg's Apple Appearance Riles Up Social Media: 'Big Old Mixed Message'

    Many Hollywood heavyweights flocked to Apple’s Cupertino, Calif. headquarters to help reveal the tech giant’s revamped steaming service Apple TV+ on Monday — but one such legend was so polarizing he became a national trending topic on Twitter for simply showing his face. Steven Spielberg was the first to appear in a dramatic short film [...]

  • Michael Lynne

    Former New Line Co-Chairman Michael Lynne Dies at 77

    Michael Lynne, the former co-chairman of New Line Cinema who played a key role in shepherding “The Lord of the Rings” trilogy, has died at his New York home. He was 77. Lynne’s death was confirmed Monday by longtime business partner Robert Shaye, who told Variety that Lynne’s family had informed him of Lynne’s passing [...]

  • Marisa Liston

    Sony Veteran Marisa Liston to Lead Lionsgate Movie Publicity

    Lionsgate has named Sony Pictures veteran executive Marisa Liston to lead all feature film and motion picture group publicity and communications strategy. Liston, who departed Sony in late 2018 after 17 years, has been assigned the newly created title of head of global earned media and communications. She will oversee domestic and international feature film [...]

More From Our Brands

Access exclusive content