‘Star Wars: The Last Jedi’ Tops Social Media Buzz With New Set Images

Three months before its release, Disney-Lucasfilm’s “Star Wars: The Last Jedi” easily topped social media buzz last week with 78,000 new conversations, according to media-measurement firm comScore and its PreAct service.

The activity was spurred by the studio releasing new set images on Aug. 28 and a feature interview with Mark Hamill two days later. “The Last Jedi” has generated 2.49 million cumulative conversations.

The movie, directed by Rian Johnson, picks up the story from 2015’s “Star Wars: The Force Awakens.” It’s expected to dominate year-end moviegoing following its Dec. 15 opening.

New Line’s horror-thriller “It” generated 52,000 new conversations last week ahead of its Sept. 8 opening to lift its cumulative conversations total to 477,000. Based on the Stephen King novel, “It” is expected to attend the late-summer drought at the box office with a North American launch of at least $60 million.

Lionsgate’s “American Assassin” produced 25,000 new conversations ahead of its Sept. 25 premiere. The CIA thriller stars Dylan O’Brien, Michael Keaton, Sanaa Lathan, and Taylor Kitsch.

Sony-Warner Bros.’ science-fiction sequel “Blade Runner 2049” generated 20,000 new conversations last week, spurred partly by the Aug. 29 release of a six-minute prequel that’s set in 2036.

Blade Runner 2049,” due out Oct. 6, stars Ryan Gosling with Harrison Ford reprising his Rick Deckard role from the 1982 original. The movie has generated more than 382,000 new conversations.

Fox’s sequel “Kingsman: The Golden Circle” generated nearly 16,000 new conversations last week. The spy comedy film, which opens Sept. 22, stars Colin Firth, Julianne Moore, Taron Egerton, Mark Strong, Halle Berry, Elton John, Channing Tatum, and Jeff Bridges.

More Film

  • No Merchandising. Editorial Use Only. No

    ‘Skyscraper’ Tops China Box Office With $48 Million Opening

    Three months before its release, Disney-Lucasfilm’s “Star Wars: The Last Jedi” easily topped social media buzz last week with 78,000 new conversations, according to media-measurement firm comScore and its PreAct service. The activity was spurred by the studio releasing new set images on Aug. 28 and a feature interview with Mark Hamill two days later. […]

  • ABBA performing as an unknown band

    The Secret Majesty of ABBA: They Were the Feminine Pop Opera of Their Time

    Three months before its release, Disney-Lucasfilm’s “Star Wars: The Last Jedi” easily topped social media buzz last week with 78,000 new conversations, according to media-measurement firm comScore and its PreAct service. The activity was spurred by the studio releasing new set images on Aug. 28 and a feature interview with Mark Hamill two days later. […]

  • Dwayne Johnson's 'Skyscraper' Leads China Box

    China Box Office Propels 'Skyscraper' to $75 Million Overseas

    Three months before its release, Disney-Lucasfilm’s “Star Wars: The Last Jedi” easily topped social media buzz last week with 78,000 new conversations, according to media-measurement firm comScore and its PreAct service. The activity was spurred by the studio releasing new set images on Aug. 28 and a feature interview with Mark Hamill two days later. […]

  • No Merchandising. Editorial Use Only. No

    Box Office: 'Equalizer 2' Narrowly Edges Past 'Mamma Mia! Here We Go Again' to Land at No. 1

    Three months before its release, Disney-Lucasfilm’s “Star Wars: The Last Jedi” easily topped social media buzz last week with 78,000 new conversations, according to media-measurement firm comScore and its PreAct service. The activity was spurred by the studio releasing new set images on Aug. 28 and a feature interview with Mark Hamill two days later. […]

  • Durban FilmMart Celebrates Women as Industry

    Durban FilmMart Celebrates Women as Industry Still Struggles With Transformation

    Three months before its release, Disney-Lucasfilm’s “Star Wars: The Last Jedi” easily topped social media buzz last week with 78,000 new conversations, according to media-measurement firm comScore and its PreAct service. The activity was spurred by the studio releasing new set images on Aug. 28 and a feature interview with Mark Hamill two days later. […]

  • MayFair, directed by Sara Blecher

    Sara Blecher’s ‘Mayfair’ Brings Feminine Gaze to Gangster Tale

    Three months before its release, Disney-Lucasfilm’s “Star Wars: The Last Jedi” easily topped social media buzz last week with 78,000 new conversations, according to media-measurement firm comScore and its PreAct service. The activity was spurred by the studio releasing new set images on Aug. 28 and a feature interview with Mark Hamill two days later. […]

  • Todd Brown, XYZ Films

    African Finance Under Spotlight at Durban FilmMart  

    Three months before its release, Disney-Lucasfilm’s “Star Wars: The Last Jedi” easily topped social media buzz last week with 78,000 new conversations, according to media-measurement firm comScore and its PreAct service. The activity was spurred by the studio releasing new set images on Aug. 28 and a feature interview with Mark Hamill two days later. […]

More From Our Brands

Access exclusive content