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‘Star Wars: The Last Jedi’ Awakens Social Media Buzz Again

Disney-Lucasfilm’s “Star Wars: The Last Jedi” and Disney-Pixar’s “The Incredibles 2” dominated social media again last week, according to media-measurement firm comScore and its PreAct service.

The ninth “Star Wars” movie generated 121,000 new conversations last week after airing a TV spot on Nov. 20 and releasing several new images throughout the week. “Star Wars: The Last Jedi” has pulled in more than 4.12 million new conversations three weeks before its Dec. 15 launch. Early tracking released on Nov. 21 showed the tentpole could open in the $200 million range at the domestic box office.

Directed by Rian Johnson, the movie picks up where 2015’s “Star Wars: The Force Awakens” left off. It stars returning cast members Mark Hamill, Carrie Fisher, Adam Driver, Daisy Ridley, John Boyega, Oscar Isaac, and Andy Serkis. The new cast members include Kelly Marie Tran, Laura Dern, and Benicio del Toro. It’s the final film role for Fisher, who died last December.

The Incredibles 2” earned 117,000 new conversations last week following the Nov. 18 release of its first teaser trailer. The animated comedy is the sequel to the 2004 original with Holly Hunter, Craig T. Nelson, Sarah Vowell, and Samuel L. Jackson reprising their roles. The film is scheduled to be released on June 15.

Fox’s “Maze Runner: The Death Cure” produced 30,000 new conversations last week, two months before the Jan. 26 opening of the film — the finale of the “Maze Runner” sci-fi trilogy. The movie’s original release date has been delayed for nearly a year in order to allow star Dylan O’Brien to recover from injuries sustained during shooting.

Disney-Marvel’s “Avengers: Infinity War” drew 19,000 new conversations last week as anticipation begins to build for the May release of the tentpole, in which the Avengers team up with the “Guardians of the Galaxy” superheroes. The film, directed by Joe and Anthony Russo, was featured in four Vanity Fair covers on Nov. 26.

Universal’s “Pitch Perfect 3” produced nearly 17,000 new conversations last week, thanks to the Nov. 22 release of a musical mash-up with contestants of “The Voice.” The film, which hits theaters on Dec. 22, stars Anna Kendrick, Anna Camp, Rebel Wilson, Brittany Snow, Hailee Steinfeld, Alexis Knapp, Ester Dean, and Elizabeth Banks.

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