New ‘Star Wars: The Last Jedi’ Trailer Boosts Movie to Top Social Media Charts

Star Wars: The Last Jedi” dominated last week’s social media buzz in the wake of the release of a new trailer, according to media-measurement firm comScore and its PreAct service.

Disney-Lucasfilm’s “Star Wars: The Last Jedi” generated 537,000 new conversations last week with the release of the full trailer at halftime on Monday Night Football on Oct. 9, accompanied by ESPN cross-promotion and the release of new posters, toys, IMAX and VR material, and cast interviews throughout the week. Tickets also went on sale on Oct. 9.

“Star Wars: The Last Jedi” has pulled in more than 3.39 million new conversations two months before its Dec. 15 launch. Directed by Rian Johnson, the movie picks up where 2015’s “Star Wars: The Force Awakens” left off.

Disney-Marvel’s “Thor: Ragnarok” also generated a hefty 213,000 new conversations last week, lifting its total to 1.51 million three weeks before the Nov. 3 opening of the tentpole. The studio released extended clips and cast interviews throughout the week.

The third “Thor” film is directed by Taika Waititi from a screenplay by Eric Pearson and the writing team of Craig Kyle and Christopher Yost. It stars Chris Hemsworth, Tom Hiddleston, Cate Blanchett, Idris Elba, Jeff Goldblum, Tessa Thompson, Karl Urban, Mark Ruffalo, and Anthony Hopkins.

Warner Bros. “Justice League” produced 33,000 new conversations last week as the studio released new clips and announced that tickets go on sale Oct. 30. The most recent trailer follows Wonder Woman and Batman as they team up to assemble a group of heroes to fight a newly awakened threat. “Justice League” opens Nov. 17.

Lionsgate’s comedy sequel “Tyler Perry’s Boo 2! A Madea Halloween” produced 29,000 new conversations last week ahead of its Oct. 20 launch. Perry returns as his signature character a year after “Boo! A Madea Halloween” grossed $73 million domestically.

Disney-Marvel’s “Avengers: Infinity War” generated 23,000 new conversations, thanks to announcing an upcoming trailer on Oct. 12 and posting a new casting call hinting at a character death. “Avengers: Infinity War” opens May 4.

CREDIT: Elizabeth Potash

More Film

  • 'Billionaire Boys Club' Review

    Film Review: 'Billionaire Boys Club'

    “Star Wars: The Last Jedi” dominated last week’s social media buzz in the wake of the release of a new trailer, according to media-measurement firm comScore and its PreAct service. Disney-Lucasfilm’s “Star Wars: The Last Jedi” generated 537,000 new conversations last week with the release of the full trailer at halftime on Monday Night Football […]

  • Crazy Rich Asians

    'Crazy Rich Asians' to Top 'The Meg's' Second Weekend

    “Star Wars: The Last Jedi” dominated last week’s social media buzz in the wake of the release of a new trailer, according to media-measurement firm comScore and its PreAct service. Disney-Lucasfilm’s “Star Wars: The Last Jedi” generated 537,000 new conversations last week with the release of the full trailer at halftime on Monday Night Football […]

  • Running for Grace

    Film Review: 'Running for Grace'

    “Star Wars: The Last Jedi” dominated last week’s social media buzz in the wake of the release of a new trailer, according to media-measurement firm comScore and its PreAct service. Disney-Lucasfilm’s “Star Wars: The Last Jedi” generated 537,000 new conversations last week with the release of the full trailer at halftime on Monday Night Football […]

  • Love 1. Dog Review

    Sarajevo Film Review: ‘Love 1. Dog’

    “Star Wars: The Last Jedi” dominated last week’s social media buzz in the wake of the release of a new trailer, according to media-measurement firm comScore and its PreAct service. Disney-Lucasfilm’s “Star Wars: The Last Jedi” generated 537,000 new conversations last week with the release of the full trailer at halftime on Monday Night Football […]

  • Jeffrey Katzenberg

    Jeffrey Katzenberg on Oscars' New Popular Film Category Controversy

    “Star Wars: The Last Jedi” dominated last week’s social media buzz in the wake of the release of a new trailer, according to media-measurement firm comScore and its PreAct service. Disney-Lucasfilm’s “Star Wars: The Last Jedi” generated 537,000 new conversations last week with the release of the full trailer at halftime on Monday Night Football […]

  • Most-Anticipated Fall Movies 2018: 'A Star

    Fall Movie Preview 2018: 'Venom,' 'A Star Is Born,' 'Halloween'

    “Star Wars: The Last Jedi” dominated last week’s social media buzz in the wake of the release of a new trailer, according to media-measurement firm comScore and its PreAct service. Disney-Lucasfilm’s “Star Wars: The Last Jedi” generated 537,000 new conversations last week with the release of the full trailer at halftime on Monday Night Football […]

More From Our Brands

Access exclusive content