‘Spider-Man: Homecoming’ Soars to New Heights on Social Media

Sony’s “Spider-Man: Homecoming” generated the most social media buzz last week with nearly 63,000 new conversations, according to media-measurement firm comScore and its PreAct service.

The tentpole was featured in a GQ piece about star Tom Holland on June 1, and the franchise teased an upcoming animated series on June 3. “Spider-Man: Homecoming” also generated the most buzz during May 22-28 with nearly 175,000 new conversations after it released a new full trailer on May 24, highlighting Holland’s Peter Parker dealing with Tony Stark’s Iron Man, just as he’s coming into his powers at the age of 15.

“Spider-Man: Homecoming” has produced a total of 1.95 million new conversations. The tentpole opens on July 7.

Disney-Pixar’s “Cars 3” generated 20,000 new conversations last week in the wake of launching promo partnerships with Autotrader on May 30 on its website and Sportie on June 2 in its pop-up store. The studio announced on May 26 that pro driver Lewis Hamilton would voice a command assistant in the film, and that a promotional tour would launch at the Alamo Drafthouse. “Cars 3” opens on June 16.

Fox’s remake of 1974’s “Murder on the Orient Express” produced 18,500 new conversations as the studio made it first promotional push with a poster on May 31 and first trailer on June 1. Kenneth Branagh directed an stars in the movie, which opens Nov. 10.

“You know there is something about a tangle of strangers pressed together with nothing in common but the need to go from one place to another, and never see each other again,” the detective says in a voiceover in the trailer. “I see evil on this train. A passenger has died.”

Disney-Lucasfilms’ “Star Wars: The Last Jedi” produced 18,200 new conversations as director Rian Johnson tweeted about his film in response to fan critics on May 31, and footage leaked of Luke Skywalker levitating on June 4. The tentpole, which opens Dec. 15, has already generated 1.85 million new conversations.

Paramount’s “Transformers: The Last Knight” produced 15,700 new conversations last week, three weeks ahead of the June 21 opening. The studio released the final trailer on June 4, almost entirely without dialogue.

Popular on Variety

More Film

  • David Kehrl neuer Head of Acquisitions

    'Resident Evil's' Constantin Names Acquisitions, International Co-Production Chief

    David Kehrl is to join Constantin Film, Germany’s leading independent movie producer and distributor, as the head of acquisitions and international co-production. He will report to Martin Moszkowicz, chairman of the executive board at Constantin Film, which produces the “Resident Evil” movies. Starting in February, Kehrl will be responsible for the acquisition of international theatrical [...]

  • The Plague Season 2 Spanish TV

    Telefonica, Atresmedia to Create Content Factory Behemoth

    SAN SEBASTIAN  — In a game-changing move for Spanish-language production Telefonica, Europe’s third biggest telco, and Atresmedia, the original co-creators of “La Casa de Papel,” are uniting to create a new joint contents production giant. Aimed at gaining more scale and uniting talent relations – writers, directors and producers – the 50/50 joint venture will [...]

  • KKR-Backed German Media Conglomerate Finally Has

    KKR-Backed German Media Conglomerate Finally Has a Name: Leonine

    The KKR-backed German media company formed through the merger of Tele München Group, Universum Film, i&u TV, and Wiedemann & Berg Film finally has a name: Leonine. The company revealed its moniker Friday, saying that “Leonine” met its criteria of being associated with its home region of Bavaria and Munich, in southern Germany, and of [...]

  • Scattered Night

    San Sebastian New Directors Jihyoung Lee and Kim Sol Talk ‘Scattered Night’

    After taking the Korean Competition Grand Prize and the best acting award (Moon Seung-a) at the Jeonju Intl. Film Festival, “Scattered Night” now heads to San Sebastian’s New Directors selection. An intimate portrayal of a family whose members are deeply isolated from one another, the film follows two parents overwhelmed by their responsibilities, their own [...]

  • Johnnie To Quits Taiwan Golden Horse

    Johnnie To Quits Golden Horse Awards as China Builds Pressure

    Leading Hong Kong film maker Johnnie To has dropped out of the Golden Horse Awards, where he was set to be president of the jury deciding the prize winners. The awards, which take place in and are organized from Taiwan, have long been considered the most prestigious prizes in Chinese-language cinema. However they are currently [...]

  • Zeroville

    Film Review: 'Zeroville'

    I’m tired of hearing how some novels are “impossible to adapt.” Balderdash! Just because some books don’t lend themselves to being translated from page to screen doesn’t mean that the attempt ought not to be made. Just ask James Franco, who’s shown a speed freak’s determination to tackle some of the unlikeliest literary adaptations of [...]

More From Our Brands

Access exclusive content