Gordon will expand the company’s social impact strategy through global, multi-year campaigns that are driven by Participant’s content and powered by strategic partnerships to address the most important current issues. She will report to CEO David Linde, who made the announcement Tuesday.
“Participant was founded on Jeff Skoll’s vision of compelling social action worldwide through poignant content, a vision that is more pertinent than ever today,” said Linde. “With social impact as a cornerstone of our business, we will benefit from Holly’s leadership in activating on our mandate to inspire action among a wide audience on timely initiatives. Her impressive background in both film and social impact programs makes her the ideal fit to drive our distinctive mission.”
Skoll founded Participant in 2004 as a means of inspiring social change. Its most notable movie titles have included “Syriana,” “An Inconvenient Truth,” “The Help,” “Lincoln,” “Spotlight,” and “Citizenfour.”
Gordon said, “Storytelling is a transformational catalyst for impact and long-term social change and so I am thrilled to have the opportunity to join the team at Participant, an organization dedicated to using compelling stories to increase peace and prosperity around the world.”
Gordon co-founded Girl Rising, a global campaign for girls’ education that included the release of a documentary film of the same name in 2013. Gordon served as director of content for the Tribeca Film Festival and worked at ABC News for 12 years as a producer and booker for the major news broadcasts.
Participant’s upcoming film slate includes “Human Flow” from Ai Weiwei; Stephen Chbosky’s “Wonder,” starring Jacob Tremblay, Owen Wilson, and Julia Roberts; director Andy Serkis’ “Breathe”; and Steven Spielberg’s “The Post.” The company also expands into television in 2018 with its limited scripted drama series “Central Park Five,” directed by Ava DuVernay, which will be released through Netflix, and documentarian Steve James’ unscripted series “America to Me.”