×
You will be redirected back to your article in seconds

Nicolas Lopez’s ‘Do It Like an Hombre’ Smashes 2017 Mexican Movie Records

Toplining Spanish-language mega stars Mauricio Ochmann, Aislinn Derbez, ‘Do It Like An Hombre’ out-muscles ‘Baby Driver’ in Mexico

Having directed Chilean smash hit “Sin Filtro,” Nicolás Lopez looks like he has done it again. But in a far bigger market than his native Chile and with a Spanish-language comedy which, distributed by Pantelion and starring Mauricio Ochmann (“El Chema”) and Aislinn Derbez (“Win It All”), has U.S. potential.

Bowing Aug.10 in Mexico, Lopez’s first Mexican movie as a director, “Hazlo como Hombre” (“Do It Like an Hombre”),  which Pantelion releases Sept. 1 in the U.S., opened No. 1 on Thursday, punching $591,537 at the Mexican box office, over double the biggest U.S. bow, “Baby Driver” ($239,565).

That’s also getting on for double the first-day box office trawl for “Que Culpa Tiene el Niño?” – Mexico’s biggest local hit of 2016, which went on to earn $14.4 million in Mexico.

These are just opening night figures. But they do raise the question of how much “Do It Like an Hombre” could gross not just in Mexico but also the U.S.

The movie has made the biggest Thursday-night bow of any Mexican film in history, according to Lopez who told Variety that “Do It Like an Hombre’s” distributor Videocine, the theatrical distribution arm of Televisa which partners Lionsgate in Pantelion, in now raising “Hazlo’s” print-run to 2,000, a spread used by Hollywood blockbusters.

To date, Lopez is best-known abroad as Eli Roth’s director (“Aftershock,” starring Roth), producer (“The Green Inferno”) and co-screenwriter (“Knock Knock”) and partner in Chilewood, a drive to make international hits at hugely contained budgets out of Chile.

But, starting with 2004’s “Promedio Rojo,” he is also the director of a series of sometimes hilarious comedies featuring the emotional travails of high-school and then separated men.

A satire of frustration in the modern age, and Lopez’s first comedy starring a woman, “Sin Filtro” became the second highest-grossing Chilean film in history.

Though still shot in Chile, “Do It Like an Hombre” is produced by Lopez’s own, Chile-based label, Sobras Intl. Pictures, along with Mexico’s BH5, one of its list energetic young production houses, which currently has Alfonso Ruizpalacios’ “Museum” in post-production, and A Toda Madre Ent.

Sobras’ Miguel Asensio Llamas, who has produced all Lopez’s movies, once more produces. Above is the movie’s trailer with English-language subtitles.

Written by Lopez and his longtime co-scribe Guillermo Amoedo, “Do It Like an Hombre” toplines two of the biggest stars in the Spanish-speaking world, U.S. Latino Mauricio Ochmann, star of “El Chema,” one of the highest-rated shows ever on Telemundo, and Mexican Aislinn Derbez, (“Win It All”), who recently together launched Toda Madre Ent.

“Do It Like an Hombre” also pushes a similarly liberal millennial agenda, asking audiences to laugh at the retrograde homophobia of Raul (Ochmann) who cannot believe that his best friend (Mexican actor Alfonso Dosal), who is about to marry his sister (Derbez) and even plays on the same soccer team, has discovered that he is gay. And if he is gay, it’s Raul’s responsibility to cure him.

A master of marketing, Lopez organized an National Anti-Machista Day in Mexico to promote the film and its cause. “His best friend came out of the closet…and he’ll do anything to get him back in,” the film’s logline runs on a poster for Mexico which carries a “Warning: This film’s protagonist is machista, homophobic, retrograde.”

It is maybe a mark of just how much the film is needed in Mexico that a comment made by Ochmann and Derbez, a real-life couple, that they would be no problem if their son was gay was made into the headline of an article on the film.

More Film

  • Michael Fassbender'X-Men: Dark Phoenix' film premiere,

    Michael Fassbender to Produce, Star in Lionsgate Spy Thriller 'Malko'

    Michael Fassbender will produce and star in the Lionsgate spy thriller “Malko,” based on Gerard de Villiers’ S.A.S. series, with the studio planning to launch a franchise with the project. Eric Warren Singer, who was nominated for an Academy Award for best original screenplay for “American Hustle,” will write the screenplay. Joe Drake, chairman of [...]

  • American Film Institute Hires Susan Ruskin

    Susan Ruskin Appointed AFI Conservatory Dean

    The American Film Institute has named producer and educator Susan Ruskin as dean of the AFI Conservatory, where she will lead AFI’s graduate film-training program. Ruskin, who will also carry the title of executive VP, will report directly to Bob Gazzale, AFI President and CEO, the organization announced Tuesday. She replaces producer Richard Gladstein, who left [...]

  • shanghai skyline China Placeholder

    Shanghai: Er Dong Pictures Adds to Web of Hollywood and Chinese Deals

    Chinese production and talent company Er Dong Pictures shed some light on its latest film investment slate and growing web of relationships in Asia and Hollywood. The company, which is in the process of establishing a joint venture with Hollywood talent firm The Gersh Agency, and has a 12-film co-funding deal with Starlight Culture Entertainment, [...]

  • Tony Hale Forky Toy Story 4

    'Toy Story 4': Tony Hale on the Joys of Voicing a Plastic Spork Named Forky

    The lastest plastic hero to join the “Toy Story” franchise is Forky, a disposable spork who has some serious qualms about being a toy. He comes to life in “Toy Story 4” alongside Woody and Buzz Lightyear, who teach him that he’s much more than trash. Tony Hale, the actor best known to audiences as [...]

  • And Then We Danced

    Swedish Outfit French Quarter Steps Into TV With Graphic Novel Adaptation

    Swedish production company French Quarter, the outfit behind Cannes Directors’ Fortnight entry “And Then We Danced,” is venturing into TV with a web series adapted from Henrik Bromander’s graphic novel “Kurs I självutplåning” (“Course in self-annihilation”). The comedy series has been commissioned by the Swedish broadcaster SVT, as first reported by Nordic Film & TV [...]

  • Mindy Kaling (L) and Director Nisha

    Women Directors and Writers Make Gains in Independent Films But Lag on Parity

    Women directors, writers, editors and producers are making inroads, reaching historic highs in the world of independent films — while still lagging in reaching parity with men, a new study shows. The latest Indie Women study, released Tuesday, found that women achieved record-setting levels as directors (33% in 2018-19, up from 29% in 2017-18), writers [...]

More From Our Brands

Access exclusive content