×
You will be redirected back to your article in seconds

Nicolas Lopez’s ‘Do It Like an Hombre’ Smashes 2017 Mexican Movie Records

Toplining Spanish-language mega stars Mauricio Ochmann, Aislinn Derbez, ‘Do It Like An Hombre’ out-muscles ‘Baby Driver’ in Mexico

Having directed Chilean smash hit “Sin Filtro,” Nicolás Lopez looks like he has done it again. But in a far bigger market than his native Chile and with a Spanish-language comedy which, distributed by Pantelion and starring Mauricio Ochmann (“El Chema”) and Aislinn Derbez (“Win It All”), has U.S. potential.

Bowing Aug.10 in Mexico, Lopez’s first Mexican movie as a director, “Hazlo como Hombre” (“Do It Like an Hombre”),  which Pantelion releases Sept. 1 in the U.S., opened No. 1 on Thursday, punching $591,537 at the Mexican box office, over double the biggest U.S. bow, “Baby Driver” ($239,565).

That’s also getting on for double the first-day box office trawl for “Que Culpa Tiene el Niño?” – Mexico’s biggest local hit of 2016, which went on to earn $14.4 million in Mexico.

These are just opening night figures. But they do raise the question of how much “Do It Like an Hombre” could gross not just in Mexico but also the U.S.

The movie has made the biggest Thursday-night bow of any Mexican film in history, according to Lopez who told Variety that “Do It Like an Hombre’s” distributor Videocine, the theatrical distribution arm of Televisa which partners Lionsgate in Pantelion, in now raising “Hazlo’s” print-run to 2,000, a spread used by Hollywood blockbusters.

To date, Lopez is best-known abroad as Eli Roth’s director (“Aftershock,” starring Roth), producer (“The Green Inferno”) and co-screenwriter (“Knock Knock”) and partner in Chilewood, a drive to make international hits at hugely contained budgets out of Chile.

But, starting with 2004’s “Promedio Rojo,” he is also the director of a series of sometimes hilarious comedies featuring the emotional travails of high-school and then separated men.

A satire of frustration in the modern age, and Lopez’s first comedy starring a woman, “Sin Filtro” became the second highest-grossing Chilean film in history.

Though still shot in Chile, “Do It Like an Hombre” is produced by Lopez’s own, Chile-based label, Sobras Intl. Pictures, along with Mexico’s BH5, one of its list energetic young production houses, which currently has Alfonso Ruizpalacios’ “Museum” in post-production, and A Toda Madre Ent.

Sobras’ Miguel Asensio Llamas, who has produced all Lopez’s movies, once more produces. Above is the movie’s trailer with English-language subtitles.

Written by Lopez and his longtime co-scribe Guillermo Amoedo, “Do It Like an Hombre” toplines two of the biggest stars in the Spanish-speaking world, U.S. Latino Mauricio Ochmann, star of “El Chema,” one of the highest-rated shows ever on Telemundo, and Mexican Aislinn Derbez, (“Win It All”), who recently together launched Toda Madre Ent.

“Do It Like an Hombre” also pushes a similarly liberal millennial agenda, asking audiences to laugh at the retrograde homophobia of Raul (Ochmann) who cannot believe that his best friend (Mexican actor Alfonso Dosal), who is about to marry his sister (Derbez) and even plays on the same soccer team, has discovered that he is gay. And if he is gay, it’s Raul’s responsibility to cure him.

A master of marketing, Lopez organized an National Anti-Machista Day in Mexico to promote the film and its cause. “His best friend came out of the closet…and he’ll do anything to get him back in,” the film’s logline runs on a poster for Mexico which carries a “Warning: This film’s protagonist is machista, homophobic, retrograde.”

It is maybe a mark of just how much the film is needed in Mexico that a comment made by Ochmann and Derbez, a real-life couple, that they would be no problem if their son was gay was made into the headline of an article on the film.

Popular on Variety

More Film

  • Germany's Leonine Buys ‘Dark’ and '4

    German Indie Studio Leonine Buys ‘Dark’ and '4 Blocks' Producer W&B TV

    Leonine has acquired “Dark” producer W&B TV from Endemol Shine. Fledgling German studio Leonine had already bought Wiedemann & Berg Film and established itself as a Munich-based movies, TV, and digital production and distribution group. It has now added the W&B TV unit to its roster. The production company is behind several big German dramas [...]

  • iHuman

    Cinephil Acquires AI-Themed Political Thriller Documentary 'iHuman' (EXCLUSIVE)

    Tel Aviv-based Cinephil has acquired worldwide rights to Tonje Hessen Schei’s (“Drone”) “iHuman,” a political thriller documentary about artificial intelligence, power and social control. U.S.-based sales agent ro*co films is representing North America on the film, which will have its world premiere in the Frontlight section of Amsterdam’s International Documentary Film Festival. “iHuman” follows the [...]

  • 'Feast of the Seven Fishes' Review:

    Film Review: 'Feast of the Seven Fishes'

    Early on in “Feast of the Seven Fishes,” two characters debate the optimal way to decorate a house for Christmas. One favors an “understated” approach, with white lights and little more; the other argues that the holidays are no time for subtlety, advocating green, red and gold sparkle as far as the semi-blinded eye can [...]

  • Queen & Slim

    AFI Fest Film Review: 'Queen & Slim'

    Going to the movies can feel a lot like agreeing to a blind date: It’s normal to feel a little wary — but also a bit excited — at the potential before agreeing to spend two hours with characters you don’t know. If the film is any good, it wins you over early on, enough [...]

  • Steven Spielberg Branko Lustig

    'He Left Me Speechless': Steven Spielberg Remembers Branko Lustig

    Steven Spielberg has offered a touching remembrance of Branko Lustig, the Holocaust survivor who produced “Schindler’s List” with Spielberg and Gerald Molen and died Thursday in Croatia. “I was heartbroken to hear of Branko’s passing and my thoughts are with his family and friends,” Spielberg said. “When we first met to discuss ‘Schindler’s List,’ he [...]

  • Dylan Brosnan and Paris BrosnanGolden Globe

    Pierce Brosnan’s Sons Paris and Dylan Brosnan Named 2020 Golden Globe Ambassadors

    Pierce Brosnan’s two youngest sons, Paris and Dylan Brosnan, have been named as the 2020 Golden Globe Ambassadors, the Hollywood Foreign Press Association announced on Thursday evening. Paris and Dylan are also the sons of journalist and author Keely Shaye Smith. The ambassador(s), a title that typically goes to the son or daughter of a [...]

More From Our Brands

Access exclusive content