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Mark Ross, Son of Time Warner Trailblazer Steve Ross, Jumps Into Music Synch Business

The exec has invested $4 million in Riptide Music Group.

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Mark Ross, son of the late Steve Ross, who founded Warner Communications in the 1970s and played a key role in the establishment of Time Warner a decade later, has been named partner at Culver City, Calif.-based Riptide Music Group.

The company specializes in music synchronization and rights management for advertising, feature films and trailers, TV programs and promos, videogames, and multi-media productions. Ross will also invest $4 million “to finance the future growth of the business,” Riptide president Rich Goldman and CEO Keatly Haldeman announced on Oct. 25. “This cash infusion helps us become better situated to serve the talented roster of music creators we work with, and to increase that community on a global scale,” said Haldeman.

Ross previously served as Executive Director of Quincy Jones Productions. He started in the music business as a tape librarian at Atlantic Studios, later running his own imprint label under Universal Records. On the film side, he was an early investor in InDigEnt. Currently, Ross serves as an adviser and backer of Music Audience Exchange, a technology company that partners consumer brands with music artists.

Added Goldman: “Mark’s a music guy to the core, and he brings a world of knowledge, relationships and enthusiasm to the table. He shares our vision in the unlimited potential of Riptide Music Group. We are thrilled to have him come on board.”

Riptide’s business interests include a publishing company, pop music development division, and its DIVER arm, focused on record label and artist sync services. Recent placements include commercials for Apple, Carl’s Jr., and Google Chromecast along with film campaigns for “John Wick 2” and “Valerian and the City Of a Thousand Planets.”

“Riptide is a dynamic company with a seasoned team, a tremendous catalog, and solid media connections,” said Ross. “I’m thrilled to be joining them, and to help support their growth during this exciting new era across all aspects of the global music industry.”