You will be redirected back to your article in seconds

YouTube Star Mamrie Hart Signs First-Look Deal With Lionsgate (EXCLUSIVE)

YouTube star and best-selling author Mamrie Hart has signed a first-look deal with Lionsgate.

The deal builds upon Hart’s existing relationship with the studio responsible for the comedy “Dirty 30,” which she co-wrote, co-produced, and co-starred in alongside Grace Helbig and Hannah Hart (no relation). The deal underlines the growth of Lionsgate’s digital initiative as Helbig received a first-look deal with Lionsgate last year and Hannah Hart inked one with the studio in February.

Mamrie Hart will work with Lionsgate to further broaden her digital and creative career, with an eye toward feature directorial opportunities. Lionsgate will also collaborate with Vincent Nastri of Bleecker Street Entertainment in producing those projects.

“I am beyond thrilled to continue working with Lionsgate,” Hart said. “They couldn’t have been more supportive or collaborative in all aspects of ‘Dirty 30,’ but beyond that, they aren’t scared to take risks and try things that might not normally fit within the traditional model. Hey, just like in dating, if you find a good one … Lock. It. Down. Happy to be taking our relationship to the next level.”

Hart continues to work on her YouTube series “You Deserve a Drink,” which features beverage concoctions based on pop culture phenomena. Her book, titled “You Deserve a Drink: Boozy Misadventures and Tales of Debauchery,” debuted at No. 5 on the New York Times paperback nonfiction bestseller list.

Helbig, Mamrie Hart, and Hannah Hart co-headline the #NoFilter live comedy tour, and fans have labeled the trio “YouTube’s Holy Trinity.” The three women were listed on Variety’s annual list of Hollywood’s New Leaders for 2016. They began their digital careers by shooting cooking videos and funny sketches at home, then starred in the 2014 comedy-drama “Camp Takota.”

“Mamrie is already a triple threat, having previously written, acted in, and co-produced a film with Lionsgate,” said Jordan Gilbert, Lionsgate VP of digital production. “We are delighted to continue to grow with her as she develops new projects with us and looks at expanding into directorial and producing opportunities.”

Hart is represented by CAA and attorney Melissa Fox, and managed by Bleecker Street Entertainment. The deal was negotiated for Lionsgate by The Point Media’s Richard Marks and Gary Gradinger, and by CAA and Melissa Fox for Hart.

More Film

  • NEW YORK, NY – JUNE, 24:

    LGBTQ Stars Honored at Variety’s Power of Pride Celebration

    New York City felt the full power of pride on Monday, as Variety celebrated its inaugural issue devoted to the annual recognition of LGBTQ people worldwide. At an intimate gathering at lower east side Manhattan hotel The Orchid, rooftop bar Mr. Purple hosted Variety’s cover stars and luminaries for cocktails and the unveiling of the [...]

  • Joel Silver Exits Silver Pictures

    Joel Silver Exits Silver Pictures

    Top Hollywood producer Joel Silver has exited his production company Silver Pictures, Variety has confirmed. “Joel Silver recently indicated that he intends to leave Silver Pictures and go out on his own,” Hal Sadoff, a former ICM Partners agent who joined Silver Pictures several years ago as CEO, said in a statement. “We are working [...]

  • Billy Eichner Power of Pride Variety

    Billy Eichner on Taylor Swift's 'Calm Down' Backlash

    When Taylor Swift released her “You Need to Calm Down” music video, it seemed like every member of the LGBTQ in Hollywood was included — except for Billy Eichner. “I’m still not gay enough for Taylor Swift — or too gay — I don’t know what it is,” Eichner joked at Variety’s Power of Pride [...]

  • Ewen Bremner as Alan McGee in

    Danny Boyle-Produced ‘Creation Stories’ Adds Jason Isaacs, Steven Berkoff

    Jason Isaacs, Steven Berkoff and a host of other new names have signed on for “Creation Stories,” the film being exec-produced by Danny Boyle about Creation Records co-founder Alan McGee. The producers also unveiled the first shots of Ewen Bremner (“Trainspotting”) as the music mogul. Production is underway on the Irvine Welsh-penned project, with “Lock, [...]

  • 'Annabelle Comes Home' Review: This Grab

    Film Review: 'Annabelle Comes Home'

    In a country that should probably think about renaming itself the American Entertainment State, fan culture now produces an obsessive level of pop scholasticism, one that can parse the rules and details of movies and TV shows as if they were fine points of law. In a review of a horror movie, I once called [...]

  • Gugu Mbatha-Raw A Wrinkle in Time

    Racing Green Pictures to Launch With Gugu Mbatha-Raw Historical Drama 'Seacole' (EXCLUSIVE)

    Producer Billy Peterson has formed a new production company, Racing Green Pictures, and announced production on “Seacole,” his first feature with the banner. The film will star Gugu Mbatha-Raw (“Belle”) and Sam Worthington (“Avatar”). It centers on a Mary Seacole, a pioneering Jamaican nurse who cared for wounded British soldiers during the Crimean War and [...]

More From Our Brands

Access exclusive content