EuropaCorp has weathered storms before, notably after the flop of Luc Besson’s pricey “Arthur” animated franchise in 2010. But the studio, with record losses of $135 million during the last financial year, is now facing a crisis of much larger scope, as the numbers for sci-fi epic “Valerian and the City of a Thousand Planets” trickle in.
The failure of “Valerian” to live up to expectations has forced Besson’s 18-year-old company, whose stock has dropped by more than 40% since July, to rethink its strategy and scale back its impressive ambitions. As executives gird for a Sept. 27 shareholders meeting, EuropaCorp is now focused on slashing overhead and shrinking its lineup of films, sources close to the company say.
After posting a $44 million loss in 2010, EuropaCorp began concentrating on building a slate of English-language movies to raise its global profile and seek bigger profits. The strategy worked with the three action-packed pics in the “Taken” franchise and Besson’s “Lucy,” each budgeted below $50 million. “Lucy” grossed $463 million, and the “Taken” films minted a total of $929 million. But the company hit a rough patch when it stepped into English-language films of diverse genres — “The Circle,” “Shut In,” “Nine Lives,” “Miss Sloane” — to feed the pipeline of its U.S. distribution venture, RED, which it launched with Relativity Media in 2014.
In the wake of “Valerian,” which cost $180 million to produce, EuropaCorp is expected to cut its English-language slate to two to three movies per year, compared with five or six previously, with modest budgets from $25 million to $35 million apiece, according to a source close to the company. The studio will continue to make two to three French films per year and will likely ramp up its TV business in the U.S., which has been profitable with franchise-based series such as “Taken.”
As for reducing overhead, EuropaCorp has already laid off deputy CEO Edouard de Vesinne. Although he is not being blamed for “Valerian’s” lackluster performance, pulling him from the payroll will save EuropaCorp nearly half a million dollars in salary. De Vesinne, who was appointed in 2016 and ran the company’s French operations, played a key role in familiarizing CEO Marc Shmuger with the local industry.
At a recent meeting inside EuropaCorp’s Paris headquarters, where one source called the atmosphere “chaotic,” staff was told there would be no mass layoffs. Asked last week whether job losses were imminent, a company spokesperson said merely that there was no layoff plan in place “as of today.” He acknowledged some “voluntary departures which had been planned for a while,” including the deputy head of sales, and “short-term contracts that were not being renewed.” Even Shmuger, who receives a salary of $2.1 million and a variable bonus of $428,654, is on a six-month renewable contract.
EuropaCorp limited its exposure on“Valerian” to less than $15 million by raising roughly 90% of the film’s budget via presales and equity investment. But at the same time, the studio was desperate for the film to perform well in order to build a new franchise and restore the company’s financial health.
Neither of those goals is likely to be achieved. In fact, although EuropaCorp mitigated its financial risks on “Valerian,” it could still lose about $60 million, the bulk of that from P&A in the U.S., where the movie’s failure to ignite sank its overall fortunes. As of Sept. 18, “Valerian” has grossed $221.5 million worldwide. In China, it has been moderately successful, grossing more than $60 million in just over 10 days. Those earnings will go mostly to Shanghai-based Fundamental Films, which invested $50 million in the movie, rather than EuropaCorp.
As EuropaCorp’s second-largest shareholder, with a 27.9% stake, Fundamental injected $67 million into the company a year ago and is being discussed as a white knight that could buy out the company or plow more equity into it. But China’s crackdown on overseas entertainment deals could make that idea a nonstarter. Fundamental has declined to comment.
Another potential bidder is Mediawan, the French buyout company launched by Xavier Niel, Matthieu Pigasse and Pierre-Antoine Capton, with an investment capacity estimated at €1.5 billion ($1.79 billion). A move by Mediawan to buy EuropaCorp last spring was rebuffed. But things might look very different now, post-“Valerian.”
“One must learn to be patient,” Pigasse told Vanity Fair.