Lionsgate Teams With Fandom to Reach Movie Fan Communities

Lionsgate and Fandom have launched a strategic partnership to reach movie fan communities with Lionsgate’s properties.

The multiyear agreement — announced Friday — expands a strategic relationship that’s already included partnership on “John Wick: Chapter 2,” Starz’s television series “American Gods,” which debuts Sunday, and “Power Rangers.”

“By deepening Lionsgate’s engagement and connection with the fan communities for its properties, the pact will enable the company to continue to refine its marketing strategies, expand the worlds of its franchises and create fresh content for fans,” the announcement said.

Under the partnership, Fandom users will have access to enhanced content, some of it exclusive. The companies did not elaborate.

Lionsgate’s upcoming movie titles include “All Eyez on Me,” “Robin Hood,” “My Little Pony,” “Saw: Legacy,” “The Hitman’s Bodyguard,” and “Wonder.”

Fandom has an audience of 360,000 fan communities and over 175 million monthly unique visits. Lionsgate has a 16,000-title library, a slate of over 40 feature film releases a year through its Lionsgate, Summit and Roadside Attractions labels, an independent television production business, and programming from Starz, which it acquired in December.

Lionsgate president of interactive ventures & games Peter Levin said in a statement, “The complementary strengths of our two companies will enable us to engage even more deeply with the fans of our properties, continue customizing our content to their preferences and laser focus our marketing initiatives as we grow our platform around the world.”

Walker Jacobs, Fandom’s chief operating officer, said the alliance takes advantage of fans’ passion and connections.

“They tell their communities what to listen to, watch, play, and buy,” he added. “They are the trusted source for advice. Partnering with Lionsgate, a global content partner with a massive library, a deep portfolio of brands and franchises and tremendous international reach, enhances our ability to super-serve these fans worldwide with an amazing pipeline of premium content. It furthers our mission to make fans better fans.”

Jacobs also said the alliance has already yielded results.

“Through our most recent work with Lionsgate on properties like ‘American Gods,’ ‘John Wick: Chapter 2’ and Saban’s ‘Power Rangers,’ we’ve already been able to provide them with valuable fan insights,” he explained. “Now that the partnership is in full swing, there are a lot of other exciting things in the pipeline for us, particularly from a content standpoint, that we’ll be rolling out soon.”

The deal was orchestrated for Lionsgate by Miles Delaney, Amanda Koslowski, and David Edwards along with William Drewry of Pursuit Advisory.

Popular on Variety

More Film

  • Suro

    Lastor, ‘The Endless Trench’s’ Irusoin, Malmo Team for Mikel Gurrea’s ‘Suro’ (EXCLUSIVE)

    SAN SEBASTIAN – Barcelona-based Lastor Media and Malmo Pictures have teamed with San Sebastian’s Irusoin to produce “Suro” (The Cork), the feature debut of Mikel Gurrea and a product of San Sebastian’s Ikusmira Berriak program. The film stars Laia Costa, who broke through with Sebastian Schipper’s “Victoria” and also serves as executive producer, and Pol López [...]

  • Ane

    Madrid’s ECAM Incubator Develops Terrorism Drama 'Ane'

    SAN SEBASTIAN — For the second year in a row, the ECAM Madrid Film School has paired a number of up-and-coming filmmakers with various industry veterans for an Incubator program part of the school broader development arm called The Screen. For its initial edition in 2018, this Incubator selected five feature projects, putting the selected [...]

  • Roma Cinematography

    'Mission: Impossible - Fallout' and 'Roma' Win LMGI Awards for Motion Pictures

    Two major 2018 releases – actioner “Mission: Impossible – Fallout” and critics’ darling “Roma” – were honored for film location work by the Location Managers Guild International at a ceremony this evening at the Eli & Edythe Broad Stage in Santa Monica. The 6th Annual LMGI Awards also recognized “Chernobyl” and “Tom Clancy’s Jack Ryan” [...]

  • Soho House

    Soho House Lands In Downtown Los Angeles

    Warner Music, Spotify and Lyft are poised to welcome a new neighbor to downtown Los Angeles’ Arts District with Soho Warehouse, the third California outpost of the Hollywood-loved members-only club — and the largest North American opening to date. Hot on the heels of the Soho House Hong Kong debut earlier this summer, the private [...]

  • Born to Be Live: 'Easy Rider'

    Born to Be Live: 'Easy Rider' Gets a Concert/Screening Premiere at Radio City

    In a year full of major 50th anniversary commemorations — from Woodstock to the moon landing — why not one for “Easy Rider,” Dennis Hopper’s hippie-biker flick that was released on July 14, 1969? That was the idea when a rep for Peter Fonda, who starred in the film as the laid-back Captain America, reached out [...]

  • Costa Gavras

    Costa-Gavras and Cast on Nationality, Identity, and Cinema

    SAN SEBASTIAN  —  Though he’s been based in Paris since 1955 and came up through the French film industry, director Costa-Gavras has never forgotten his roots. “Those who are born Greek,” said the Peloponnese-born filmmaker at a Saturday press conference,  “stay Greek all their lives.” The once-and-always Greek was not just in San Sebastian to [...]

  • Lorene Scafaria, Jennifer Lopez. Lorene Scafaria,

    'Hustlers' Director Lorene Scafaria: 'We Wanted to Treat It Like a Sports Movie'

    The star-studded cast of “Hustlers” didn’t just become strippers in the empowering female-helmed blockbuster — they also became athletes. When speaking to “The Big Ticket,” Variety and iHeart’s movie podcast, at the Toronto Film Festival earlier this month, “Hustlers” director Lorene Scafaria explained the extreme athleticism required of the movie’s leading actresses, who all had [...]

More From Our Brands

Access exclusive content