A24’s “Lady Bord” and Fox Searchlight’s “Three Billboards Outside Ebbing, Missouri” both cracked the top 10 at the domestic box office this weekend as limited release awards contenders.
But Netflix is opting to maintain its policy of not releasing box office numbers after opening its awards candidate “Mudbound” in 17 theaters this weekend. Netflix also began streaming the well-reviewed historical drama on Friday.
A24’s third weekend of comedy-drama “Lady Bird” moved up from 10th to eighth place with $2.5 million at 253 sites as the distributor added 201 locations. A24 plans to further expand the coming-of-age movie, which marks Greta Gerwig’s feature directorial debut, over the Thanksgiving holiday. “Lady Bird,” starring Saoirse Ronan and Laurie Metcalfe, scored $364,437 on four screens for the top limited opening of the year on Nov. 3-5 and has grossed $4.7 million in its first 17 days.
Fox Searchlight’s second weekend of “Three Billboards Outside Ebbing, Missouri” cracked the top 10 with $1.1 million at 53 venues following its stellar limited launch last weekend. It opened on Nov. 10-12 with $322,168 at four locations. “Three Billoaards” posted an average of $21,036 per location, the second highest average in top 10 after “Justice League” at $23,698.
Sony saw solid numbers this weekend from its platform launch of Denzel Washington’s legal drama “Roman J. Israel, Esq.,” with $65,000 at four theaters, averaging $16,250 per location.
Netflix announced on Nov. 9 that it would release “Mudbound” eight days later at 17 U.S. locations, including four in Los Angeles and four in New York City along with one each in Atlanta, Boca Raton, Boston, Chicago, Houston, Nashville, Philadelphia, San Francisco and Washington, D.C.
The film, directed by Dee Rees and based on Hillary Jordan’s novel, opened the AFI Fest in Hollywood on Nov. 9. “Mudbound” premiered in January at the Sundance Film Festival and screened at the Toronto International Film Festival and New York Film Festival. Rees has been mentioned as an awards candidate for directing and adapted screenplay. Jason Mitchell and Mary J. Blige are likely to contend for acting honors.
Netflix spokeswoman Julie Fontaine told Variety that Netflix’s decision to not release theatrical grosses for “Mudbound” is consistent with its past practices.
“We have played ‘War Machine,’ ‘Okja,’ ‘First They Killed My Father,’ ‘The Meyerowitz Stories’ and now ‘Mudbound’ in similar amounts of theaters and because we release them day and date and all the theaters have such different systems it is really an apples to oranges comparison, so we aren’t reporting box office,” she said. “That said it has been a great experience to play theatrically with these titles.”