Veteran marketing executive Kevin Campbell has been named co-president of worldwide theatrical marketing at 20th Century Fox Film.

Campbell, who previously held executive marketing roles at Fox from 2005-08, rejoins the studio after most recently serving as head of marketing for Amblin Partners. His appointment will become effective before the end of this year.

Campbell will work with Pam Levine, who became head of marketing last year.

“Kevin’s leadership will be instrumental as he collaborates closely with Pam on both shaping and implementing the vision we have for our studio’s marketing group,” said Stacey Snider, chairman and CEO of Twentieth Century Fox Film. “Kevin has had extensive experience working with some of the best filmmakers in our business; and with some of Hollywood’s best studio marketing groups. We are fortunate to take advantage of all of these many assets so that we can make sure that Twentieth Century Fox’s marketing prowess is future oriented for this century and beyond.”

Before his role at Amblin, Campbell was executive VP of marketing at Walt Disney Studios and brand lead for DreamWorks Studios titles released through the Touchstone banner. At Disney, he oversaw the marketing campaigns for “Bridge of Spies,” “Into the Woods,” “The Help,” and “Lincoln.”

During his previous stint at Fox, he worked on “The Simpsons Movie,” “Night at the Museum,” “The Devil Wears Prada,” “X-Men: The Last Stand,” “Live Free or Die Hard,” and “Borat.” Prior to joining Fox, Campbell served in a number of senior roles at Universal Pictures. The news was first reported by Deadline Hollywood.