London-based documentary sales specialist Dogwoof has boarded international sales for ‘john + bjorn,’ a feature-length documentary about the fierce rivalry between tennis stars John McEnroe and Bjorn Borg. Dogwoof will shop the project at AFM.
Covering some of the same ground as recently released feature “Borg/McEnroe,” which focused on the players’ battle for supremacy in the 1980 Wimbledon men’s final, the new documentary will look at the lives of the tennis legends before and after that iconic match-up, including, ultimately, the pair’s friendship.
Fledgling producer Hound Entertainment is making the film, and production is underway. Paul Bell (“Senna”) is among the producers. Riina Zachariassen and Adam Nielsen, who was Oscar-nominated for “A War,” are also attached. The film is being produced entirely from archive footage, some of which has never been seen before.
Dogwoof will show a promo for pre-buyers at AFM on Nov. 1. “We loved the filmmakers’ bold vision to tell the story of this epic rivalry in a purely archival form, along with their unrivaled access,” said Oli Harbottle, Dogwoof’s head of distribution and acquisitions.
Zachariassen of Hound Entertainment added: “Our simple aim is to combine the best filmmakers and the best stories, with the best data analysis, marketing and advertising specialists, to create a new opportunity within the film world, and Dogwoof fully embraces this vision and our ambitions.”
Tennis films seem to be in vogue. As well as the McEnroe and Borg projects, “Battle of the Sexes” is set in the tennis world, with Emma Stone and Steve Carell dramatizing the historic match between Billie Jean King and serial hustler Bobby Riggs.