×
You will be redirected back to your article in seconds

Coming to a Casino Near You: James Bond Slot Machines

The owners of the James Bond franchise have made a multi-year licensing deal with gambling products specialist Scientific Games Corp., which will lead to the super-spy’s image being used on casino slot machines.

The exclusive agreement was announced Wednesday between Scientific Games with Eon Productions Limited, Danjaq LLC and MGM Interactive, a subsidiary of Metro-Goldwyn-Mayer. The deal gives Scientific Games the rights to leverage all past and future James Bond films, as well as the film’s talent portraying James Bond.

Scientific Games said it expects to showcase the first James Bond-themed slot games at the Global Gaming Expo on Oct. 3-5 in Las Vegas. That means the first machines could begin appearing in casinos next year.

Created in 1953 by novelist Ian Fleming, Bond was a frequent patron of high-end casinos in the books and two dozen films that followed — including two versions of “Casino Royale.”

Seven actors have played Bond, starting with Sean Connery in 1962’s “Doctor No,” followed by David Niven in 1967’s “Casino Royale,” George Lazenby in 1969’s “On Her Majesty’s Secret Service,” Roger Moore, Timothy Dalton, Pierce Brosnan and Daniel Craig. It’s unclear whether Craig will sign on for another Bond film after starring in the last four.

Popular on Variety

Scientific Games Chief Executive Officer Kevin Sheehan said, “The Bond franchise is clearly a long sought-after and incredibly exciting brand for our industry. James Bond is synonymous with action, excitement, and next-generation technology. We look forward to harnessing the power of the Bond brand to drive innovation across the company in the years ahead.”

Ronald O. Perelman, chairman of Scientific Games, said, “We have been excited about this license opportunity for a very long time and are thrilled that Kevin Sheehan and his team at Scientific Games were able to secure the exclusive licensing rights.”

Variety reported in 2015 that another studio could supplant Sony as MGM’s distribution partner for the franchise. Sony’s has handled distribution on “Casino Royale,” “Quantum of Solace,” “Skyfall” and “Spectre.” “Skyfall” was the highest-grossing 007 film in franchise history.

Danjaq, LLC is the holding company responsible for the copyright and trademarks to the characters, elements, and other material related to James Bond on screen. It’s currently owned and managed by the family of Albert R. Broccoli. Eon Productions is a sister company of Danjaq and the production company responsible for producing the James Bond films.

More Film

  • Downton Abbey star Joanne Froggatt in

    Joanne Froggatt Treads Singapore Red Carpet, Revisits ‘Downton Abbey’ Memories

    “Downton Abbey,” the feature adaptation of the hit British television series of the same name, had its local premiere at the 30th Singapore International Film Festival on Friday night. Representing the film on the red carpet was Golden Globe best supporting actress-prizewinner Joanne Froggatt, who played lady’s maid Anna Bates in all six seasons of [...]

  • THE IRISHMAN (2019)Ray Ramano (Bill Bufalino

    Despite Controversy, 'The Irishman' Is Netflix's Biggest Theatrical Release at Home and Abroad

    Despite friction in the U.S. over its release in select cinemas, Martin Scorsese’s “The Irishman” is enjoying the biggest theatrical rollout of any Netflix film to date, with key international markets screening the movie and bolstering its profile as awards season gets underway. The nearly three-and-a-half-hour mob epic has secured relatively large releases in major [...]

  • Stone, guitarist for Taiwanese pop band

    Mayday Guitarist, Stone Rallies Fans at Singapore Film Festival

    Stone, the Taiwanese performer who has gone from being the guitarist in Mayday to a promising acting career, drew crowds on Friday, the first full day of the Singapore International Film Festival. Speaking at Projector, the indie theater inside the historical Golden Mile building, some two hundred fans gathered to hear the artist share career [...]

  • The Tempest (concept art)

    Film Bazaar: Rinkel Film Boards Tamil Western ‘The Tempest’ (EXCLUSIVE)

    Netherlands production outfit Rinkel Film (“Rafiki”) has reteamed with India’s Stray Factory (“Nirvana Inn”) for Tamil language Western “The Tempest” (aka “Aasaimugam”). It is to be directed by emerging Indian filmmaker Arun Karthick. The two companies previously co-produced Karthick’s communal bigotry tale, “Nasir,” which benefited from a grant of €50,000 ($55,350) under the Netherlands Film [...]

  • ‘Wallace and Gromit’ Studio Aardman to

    ‘Wallace and Gromit’ Studio Aardman to Make Short Film 'Robin Robin' for Netflix

    “Shaun the Sheep” and “Wallace and Gromit” producer Aardman is making “Robin Robin,” a short film, for Netflix. The project marks a move away for Aardman from working with the BBC, which has broadcast the Oscar-winning stop-motion specialist’s hit projects over the years. “Robin Robin,” which will bow around Christmas 2020, is about a bird [...]

  • Graham Norton to Host 2020 BAFTA

    Graham Norton to Host 2020 BAFTA Film Awards Ceremony 

    Popular British talk show host Graham Norton has been tapped to host the 2020 BAFTA Film Awards ceremony. Norton currently fronts the ratings-winning “The Graham Norton Show“ for the BBC. In assuming hosting duties for the upcoming BAFTA ceremony on Feb. 2, he will be taking over from “Absolutely Fabulous“ star Joanna Lumley, who hosted [...]

  • “Facing It,” an eight-minute 30 second

    U.K. Short 'Facing It' Takes Top Prize at 2019 VIEW Awards

    “Facing It,” a claymation/live-action film about how relationships mold people, has won the 2019 VIEW Conference Award for best short film. The film was written and directed by Sam Gainsborough and co-written by Louisa Wood and produced at the National Film and Television School’s Beaconsfield Studio in Beaconsfield, U.K. The VIEW Awards are an offshoot [...]

More From Our Brands

Access exclusive content