Veteran distribution executive Jack Pan has been named president of worldwide theatrical marketing for Global Road Entertainment, owner of Open Road Films.

The move comes a week after Open Road topper Tom Ortenberg departed and China’s Tang Media Partners — which owns IM Global and Open Road Filmsannounced it was rebranding as Global Road Entertainment. The company said the rebrand was a key step in moving toward becoming the next preeminent global content studio, and it follows the recent arrival of Rob Friedman at the company.

Pan will be responsible for overseeing and implementing marketing strategies for all theatrical film titles distributed by Global Road across all windows in the US and in China, as well as guiding all international partners on their marketing plans. Pan will report to Friedman.

“I have known Jack for many years and he has proven time and again to be a savvy marketer that not only understands the strategy and building blocks necessary to launch an effective campaign, but he possesses the ability to successfully market to established and prospective audiences,” said Friedman.

“Additionally, his skill at managing multiple campaigns in different mediums will be a great asset to the Global Road team as we continue to evolve content production and distribution, both of which require nimble, forward-thinking marketing combined with the best, time-tested practices from today,” he added.

Previously, Pan was president of motion picture marketing at STX Entertainment, where he was a member of the company’s launch team and worked on “The Gift” and “Bad Moms.” Prior to STX, he worked at Summit and Disney.