You will be redirected back to your article in seconds

‘Home Again’ Tops Studios’ TV Ad Spending

In this week’s edition of the Variety Movie Commercial Tracker, powered by the TV advertising attention analytics company iSpot.tv, Open Road Films claims the top spot in spending with “Home Again.”

Ads placed for the romantic comedy had an estimated media value of $4.42 million through Sunday for 1,972 national ad airings across 38 networks. (Spend figures are based on estimates generated from Aug. 28 through Sept. 3. Estimates may be updated after the chart is posted as new information becomes available.) Open Road Films seems to be targeting a broad audience, prioritizing spend across E!, HGTV and TNT as well as during episodes of The Walking Dead, Today and MasterChef.

Just behind “Home Again” in second place: Twentieth Century Fox’s “Kingsman: The Golden Circle,” which saw 919 national ad airings across 32 networks, with an estimated media value of $3.66 million.

TV ad placements for Warner Bros. Animation’s “The LEGO Ninjago Movie” (EMV: $3.14 million), Lionsgate’s “American Assassin” ($2.98 million) and Paramount Pictures’ “Mother!” ($2.12 million) round out the chart.

Top Movie Commercials by Weekly TV Spend

Data provided by iSpot.tv

$4.42M – Home Again

Home Again
Impressions: 370,572,278
Attention Score: 93.80
National Airings: 1,972
Networks: 38
Most Spend On: E!, HGTV
Creative Versions: 12
Est. Lifetime TV Spend: $11.09M
Studio: Open Road Films
Started Airing: 08/10/17

$3.66M – Kingsman: The Golden Circle

Kingsman: The Golden Circle
Impressions: 199,578,445
Attention Score: 87.89
National Airings: 919
Networks: 32
Most Spend On: E!, Adult Swim
Creative Versions: 6
Est. Lifetime TV Spend: $6.03M
Studio: Twentieth Century Fox
Started Airing: 04/25/17

$3.14M – The LEGO Ninjago Movie

The LEGO Ninjago Movie
Impressions: 170,958,960
Attention Score: 94.93
National Airings: 656
Networks: 49
Most Spend On: NBC, ABC
Creative Versions: 8
Est. Lifetime TV Spend: $6.63M
Studio: Warner Bros. Animations
Started Airing: 03/11/17

$2.98M – American Assassin

American Assassin
Impressions: 137,373,290
Attention Score: 91.92
National Airings: 340
Networks: 23
Most Spend On: CBS, ABC
Creative Versions: 5
Est. Lifetime TV Spend: $7.82M
Studio: Lionsgate
Started Airing: 08/19/17

$2.12M – Mother!

Impressions: 89,907,961
Attention Score: 88.08
National Airings: 373
Networks: 23
Most Spend On: MTV, ABC
Creative Versions: 13
Est. Lifetime TV Spend: $4.82M
Studio: Paramount Pictures
Started Airing: 08/07/17

1 Movie titles with a minimum spend of $100,000 for airings detected between 08/28/2017 and 09/03/2017.

* TV Impressions – Total TV ad impressions delivered for the brand or spot.

* Attention Score – Measures the propensity of consumers to interrupt an ad play on TV. The higher the score, the more complete views. Actions that interrupt an ad play include changing the channel, pulling up the guide, fast-forwarding or turning off the TV.

Variety has partnered with iSpot.tv, the real-time TV ad measurement company with attention analytics from 10 million smart TV screens, to bring you this weekly look at what studios are spending to market their movies on TV. Learn more about the iSpot.tv platform and methodology.


Popular on Variety

More Film

  • Samara Weaving

    'G.I. Joe' Spinoff 'Snake Eyes' Adds 'Ready or Not's' Samara Weaving

    Samara Weaving will join Henry Golding in the “G.I. Joe” spinoff, “Snake Eyes.” Haruka Abe, Ursula Corbero, Iko Uwais and Andrew Koji have also boarded the Paramount, Skydance and AllSpark movie. “The Captain” director Robert Schwentke is helming and Brian Goldner is producing. Evan Spiliotopoulos, who wrote “Beauty and the Beast” and “The Huntsman: Winter’s [...]

  • The Irishman

    'The Irishman' to Screen at Hollywood's Egyptian Theatre

    Netflix’s “The Irishman,” directed by Martin Scorsese, will screen at American Cinematheque’s Egyptian Theatre in Hollywood and the Aero Theatre in Santa Monica for two weeks starting Nov. 1. The screenings, announced Monday, are part of the limited theatrical run for the 209-minute crime drama, which premiered at the New York Film Festival on Sept. 27. [...]

  • Critics' Choice Documentary Awards Nominations 2019

    'Biggest Little Farm' Nabs Seven Critics' Choice Documentary Awards Nominations

    “The Biggest Little Farm” leads nominees for the fourth annual Critics’ Choice Documentary Awards, with seven bids, followed by “Apollo 11” and “They Shall Not Grow Old.” “One Child Nation” received five nominations. The winners will be presented their awards at a gala, hosted by Property Brothers’ Jonathan Scott, on Nov. 10 at BRIC in [...]

  • Margot Robbie, Nicole Kidman, Charlize Theron.

    Charlize Theron Could Win Second Oscar for Playing Megyn Kelly in 'Bombshell'

    Charlize Theron walked on stage before a screening of “Bombshell” at West Hollywood’s Pacific Design Center on Sunday night and announced to the crowd, “I’m about to s— myself.” The Oscar winner had good reason to be nervous. The screening of the Jay Roach-directed drama about the fall of Fox News boss Roger Ailes was [...]

  • Abominable Animated Movie

    Vietnam Pulls DreamWorks' 'Abominable' Over Contested Territorial Claims

    Vietnam has banned DreamWorks Animation’s new co-produced feature “Abominable” from its cinemas due to a scene involving a map that depicts China’s contested territorial claims in the South China Sea. The move comes as U.S. entertainment firms such as the NBA, Disney and gaming firm Activision Blizzard are under intense fire from U.S. fans, activists [...]

  • The Captain

    China Box Office: 'The Captain' Flies to $340 Million After Two Weeks of Release

    Patriotic thriller “The Captain” held on to the top spot at the Chinese box office for the second weekend, again leading from propaganda omnibus “My People, My Country.” “The Captain,” also known as “The Chinese Pilot” earned $34.9 million according to consultancy Artisan Gateway, for a two-week cumulative of $343 million. The cumulative for “People,” [...]

  • CGV movie theatre Seoul South KoreaCGV

    Korean Law to Limit Film Releasing Monopolies

    The Korean government is to make it illegal to show a single film on more than 50% of screens nationwide. The move is intended to prevent “screen monopolies by blockbuster films” and to “address unfair competition practices in the film industry.” The Ministry of Culture announced on Monday that it will revise the existing Promotion [...]

More From Our Brands

Access exclusive content