You will be redirected back to your article in seconds

‘Home Again’ Tops Studios’ TV Ad Spending

In this week’s edition of the Variety Movie Commercial Tracker, powered by the TV advertising attention analytics company iSpot.tv, Open Road Films claims the top spot in spending with “Home Again.”

Ads placed for the romantic comedy had an estimated media value of $4.42 million through Sunday for 1,972 national ad airings across 38 networks. (Spend figures are based on estimates generated from Aug. 28 through Sept. 3. Estimates may be updated after the chart is posted as new information becomes available.) Open Road Films seems to be targeting a broad audience, prioritizing spend across E!, HGTV and TNT as well as during episodes of The Walking Dead, Today and MasterChef.

Just behind “Home Again” in second place: Twentieth Century Fox’s “Kingsman: The Golden Circle,” which saw 919 national ad airings across 32 networks, with an estimated media value of $3.66 million.

TV ad placements for Warner Bros. Animation’s “The LEGO Ninjago Movie” (EMV: $3.14 million), Lionsgate’s “American Assassin” ($2.98 million) and Paramount Pictures’ “Mother!” ($2.12 million) round out the chart.

Top Movie Commercials by Weekly TV Spend

Data provided by iSpot.tv

$4.42M – Home Again

Home Again
Impressions: 370,572,278
Attention Score: 93.80
National Airings: 1,972
Networks: 38
Most Spend On: E!, HGTV
Creative Versions: 12
Est. Lifetime TV Spend: $11.09M
Studio: Open Road Films
Started Airing: 08/10/17

$3.66M – Kingsman: The Golden Circle

Kingsman: The Golden Circle
Impressions: 199,578,445
Attention Score: 87.89
National Airings: 919
Networks: 32
Most Spend On: E!, Adult Swim
Creative Versions: 6
Est. Lifetime TV Spend: $6.03M
Studio: Twentieth Century Fox
Started Airing: 04/25/17

$3.14M – The LEGO Ninjago Movie

The LEGO Ninjago Movie
Impressions: 170,958,960
Attention Score: 94.93
National Airings: 656
Networks: 49
Most Spend On: NBC, ABC
Creative Versions: 8
Est. Lifetime TV Spend: $6.63M
Studio: Warner Bros. Animations
Started Airing: 03/11/17

$2.98M – American Assassin

American Assassin
Impressions: 137,373,290
Attention Score: 91.92
National Airings: 340
Networks: 23
Most Spend On: CBS, ABC
Creative Versions: 5
Est. Lifetime TV Spend: $7.82M
Studio: Lionsgate
Started Airing: 08/19/17

$2.12M – Mother!

Impressions: 89,907,961
Attention Score: 88.08
National Airings: 373
Networks: 23
Most Spend On: MTV, ABC
Creative Versions: 13
Est. Lifetime TV Spend: $4.82M
Studio: Paramount Pictures
Started Airing: 08/07/17

1 Movie titles with a minimum spend of $100,000 for airings detected between 08/28/2017 and 09/03/2017.

* TV Impressions – Total TV ad impressions delivered for the brand or spot.

* Attention Score – Measures the propensity of consumers to interrupt an ad play on TV. The higher the score, the more complete views. Actions that interrupt an ad play include changing the channel, pulling up the guide, fast-forwarding or turning off the TV.

Variety has partnered with iSpot.tv, the real-time TV ad measurement company with attention analytics from 10 million smart TV screens, to bring you this weekly look at what studios are spending to market their movies on TV. Learn more about the iSpot.tv platform and methodology.


More Film

  • Fyre Festival Caterer Receives Thousands in

    Unpaid Fyre Festival Caterer Raises Thousands in Donations on GoFundMe

    As two Fyre Festival documentaries hit the airwaves, a couple who say their credit was ruined due to the Fyre Festival’s lack of payment for their services have raised $54,381 at time of publication on GoFundMe. Elvis and Maryann Rolle wrote on their page that they catered “no less than 1000 meals per day” in [...]

  • DF-10956_R – Gwilym Lee (Brian May) and

    'Bohemian Rhapsody' Producer Confirms Bryan Singer's Reason for Leaving, Says 'No One' Was Attached to Play Mercury

    “Bohemian Rhapsody” producer Graham King provided insight into some of the events surrounding the Golden Globe-winning film Saturday at the Producers Guild Awards Nominees Breakfast, including director Bryan Singer’s departure from the film partway through production. “It’s an unfortunate situation, with like 16, 17 days to go and Bryan Singer just had some issues, his [...]

  • Author Tony Mendez arrives at the

    Tony Mendez, Former CIA Officer Depicted in 'Argo,' Dies at 78

    Tony Mendez, the former CIA technical operations officer who orchestrated the 1980 rescue of six American diplomats from Iran and who was portrayed by Ben Affleck in the Academy Award winning film “Argo,” has died. He was 78. Mendez’s book agent, Christy Fletcher, announced the news on Twitter Saturday morning. “Early this morning, Antonio (Tony) [...]

  • Glass Movie

    'Glass' to Rank in Top 3 MLK Debuts With $48 Million

    M. Night Shyamalan’s “Glass” is on its way to a solid debut with an estimated $48 million for the four-day Martin Luther King Jr. weekend. A sequel to 2000’s “Unbreakable” and 2017’s “Split,” the Universal superhero thriller should bring in around $41 million from 3,841 domestic locations over the Friday through Sunday period. The estimates are [...]

  • China's 'Three Adventures of Brooke' to

    China's 'Three Adventures of Brooke' to Hit French Theaters (EXCLUSIVE)

    Midnight Blur Films has signed a deal with French distributor Les Acacias to release Chinese arthouse drama “Three Adventures of Brooke” in France this year, the Chinese production company told Variety on Saturday. A release date has yet to be set for the film, which premiered at the Venice Film Festival and stars Chinese newcomer Xu Fangyi [...]

  • Noe Debre On His Directorial Debut,

    Top French Screenwriter Noe Debre Makes Directorial Debut, ‘The Seventh Continent’

    This last half-decade, few French screenwriters have run up such an illustrious list of co-write credits as Noé Debré. Thomas Bedigain’s writing partner on Jacques Audiard’s Cannes Palme d’Or winner “Deephan,” Debra co-penned Bedigain’s own debut, “The Cowboys,” “Racer and the Jailbird,” by Michael Roskam, and “Le Brio,” directed by Yvan Attal. He has now [...]

  • Julien Trauman Talks Survival-Thriller Short ‘At

    Julien Trauman on Survival-Thriller Short ‘At Dawn’

    France’s Julien Trauman has never been afraid to play with genre, and in his latest short, the MyFrenchFilmFestival participant “At Dawn,” he employs aspects of psychological thriller, survival, coming-of-age and fantasy filmmaking. “At Dawn” kicks off the night before when a group of teens, one about to leave town, are imbibing heavily around a beach-side [...]

More From Our Brands

Access exclusive content