French artist Le Gentil Garcon has designed Hermes’ holiday window installations at its 690 and 691 Madison Avenue boutiques in New York City. His installations were unveiled on Thursday and will continue to be on display through Feb. 2.
In the latest edition of the annual tradition by the fashion house, Le Gentil Garcon has designed a universe of cinema with window installations inspired by “object sense,” the theme for this year’s display.
The artist has transformed the primary focal window into a “classic movie-house where passersby will encounter a randomized selection of stylized black-and-white film clips” that Le Gentil Garcon crafted by hand. The artwork invites people to journey though the different films projected with products enlivened by humor and wit.
Both the Maison and men’s store, which face one other across Madison Avenue, display three-dimensional renditions of classic movie posters in their windows. Each window portrays a particular genre of cinema — romance, horror, mystery, sci-fi, comedy, or horror — and includes Hermes luxury products.
The artist, who exclusively goes by the nickname Le Gentil Garcon (“The Nice Guy”), pursued art after studying mathematics and science; his artistic practice dates back to 1998. He has been selected on multiple occasions since 2006 to create artworks for public art commissions. Today, Le Gentil Garcon’s art is shown around the world. He utilizes a variety of media, including sculpture, installation, architecture, drawing, performance, video, book, and animation.