Pitcher was national GM, film & television post production at Deluxe, from 2013-2016, and prior to that she was director, marketing & enterprise solutions at Omnilab Media. She has been a member of the Film Victoria board since 2012, and previously worked for the agency as GM of the Melbourne Film Office between 2003 and 2007. Pitcher also served as a member of the Ausfilm International Board from 2009-2016 and as president of the Screen Services Association of Victoria from 2010-2012.
“(Pitcher) has made a strong contribution to the industry over more than a decade and to the Film Victoria board over the past five years. She has an intimate knowledge of the organization and the challenges and opportunities ahead for Victoria’s screen industry,” said Ian Robertson, Film Victoria board president.
“The Victorian screen industry is performing well. An important continuing role for Film Victoria will be to assist our industry to meet the challenges of a changing environment and take more Victorian-produced content to the world,” Pitcher said in a statement.
In 2016-17, Film Victoria’s investment in television, film, online and games projects in Victoria, which it claims generated 7,715 new employment opportunities for the local screen industry and a record $230 million contribution to the state economy. The agency also launched a range of new initiatives for screen businesses and to strengthen diversity and gender equality in the industry.