In this week’s edition of the Variety Movie Commercial Tracker, powered by TV advertising attention analytics company iSpot.tv, Universal Pictures claims the top spot in spending for the third week in a row with “The Fate of the Furious.”
Just behind “The Fate of the Furious” in second place: Open Road Films’ “The Promise,” which saw 1,638 national ad airings across 33 networks, with an estimated media value of $3.9 million.
TV ad placements for EuropaCorp/STX’s “The Circle” (EMV: $2.86 million), Walt Disney Pictures’ “Born in China” ($2.67 million), and Marvel’s “Guardians of the Galaxy Vol. 2” ($2.4 million) round out the chart.
Ads placed for the action thriller had an estimated media value of $5.91 million through Sunday for 1,531 national ad airings across 45 networks. (Spend figures are based on estimates generated from April 10-16. Estimates may be updated after the chart is posted as new information becomes available.) After an earlier focus on a sports lovers, it appears that Universal Pictures is targeting a broader audience. The studio had the highest network-specific spend for NBC, followed by USA Network and ESPN. In terms of show-specific spending, “Law & Order: Special Victims Unit,” NBA basketball and “The Voice” topped the list.
Ranking comprises movie titles with a minimum spend of $100,000 for airings detected between 04/10/2017 and 04/16/2017.
* Percent of digital activity captured across online video, social media, and search activity that was stimulated by these movie trailers and measured in comparison to all online activity in the movie category.
Variety has partnered with iSpot.tv, an attention-analytics company that tracks TV ads in real time across more than 10 million smart TVs, to bring you this weekly look at what studios are spending to market their movies on TV. Learn more about the iSpot.tv platform and methodology.
Popular on Variety
Lupita Nyong'o on Crafting Her Shocking 'Us' Voice (Watch)
STXFilms has acquired North American distribution rights to “The Secret Garden,” a movie adaptation of the beloved children’s novel that was in development at Global Road Entertainment for the past year. The film stars Oscar winner Colin Firth and Julie Walters. Marc Munden (“The Crimson Petal and the White”) directs from a script by Jack [...]
“The Purge” star Frank Grillo has signed with CAA for representation, sources tell Variety. Grillo’s long list of credits includes “The Purge: Anarchy,” “The Purge: Election Year,” “Captain America: Winter Soldier,” “Captain America: Civil War,” “Wheelman,” and “Warrior.” On the TV side, he was the star of the Audience drama series “Kingdom,” which also starred [...]
In the Netflix biopic “The Dirt,” Pete Davidson of “Saturday Night Live” fame portrays A&R exec Tom Zutaut, the man who signed Motley Crue to Elektra and Guns N’ Roses to Geffen, while veteran character actor David Costabile (“The Wire,” “Billions”) is manager Doc McGhee. They follow in a long and illustrious line of label [...]
Korean crime drama “Money” debuted on top of the South Korean box office, preventing “Captain Marvel” from topping the chart for three consecutive weekends. It is the story of a young stockbroker who dreams of riches but becomes caught in a stock market scam. Opening on Wednesday, the Showbox release earned $12.0 million from 1.54 [...]
Given the breakout success of “Get Out,” it’s no surprise audiences were salivating to see the next nightmare from the mind of writer-director Jordan Peele. “Get Out,” which landed a screenwriting Oscar for Peele, became one of the most profitable movies of 2017 (grossing $255 million globally on a $4.5 million budget) after the horror [...]
“The Crown” star Vanessa Kirby is swapping British royalty for outer space after signing on for “StarDream,” the upcoming sci-fi movie from “The Wife” helmer Bjorn Runge. Kirby takes the lead role of Andreya in the Silver Reel and Bigscope Films-produced picture, which follows the story of a spaceship hastily constructed to transport hundreds of [...]
Taiwanese melodrama, “More Than Blue” held strong at the Chinese box office, to secure a second week of success. The film is a Chinese-language remake of a Korean film from 2009, involving Singapore’s MM2 and the filmmaking arm of Fox Networks. With little in the way of strong, new competition, “blue” scored $27 million, according [...]