Warner Bros. used CinemaCon as a springboard to reveal the title for its “Annabelle” sequel — “Annabelle: Creation” — while underlining the massive success of its New Line horror brand.
The studio showed a promo Wednesday to show exhibitors the creepy trailers for “Annabelle: Creation,” directed David F. Sanberg and Stephen King’s “It,” directed by Andres Muschietti. The presentation included interviews with the directors along “The Conjuring” director James Wan — all who praised New Line for its willingness to explore horror stories outside the usual parameters of the genre, starting with “The Conjuring” in 2013.
The footage for “Annabelle: Creation” included a horrifying children’s tea party as a petrified, crucifix-holding Miranda Otto looks on as supernatural shaking ensues courtesy of the titular possessed doll. Then comes a loud spine crack from her posssessed daughter. The retitled film is staying on its Aug. 11 release date.
New Line used from the demonic Annabelle doll from “The Conjuring” for 2014’s spinoff “Annabelle” — a massive hit with $256 million worldwide on a $6 million budget. “The Conjuring 2” was released last year and matched the $320 million worldwide gross for the original. It’s already slotted a “Conjuring 2” spinoff “The Nun” for 2018.
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