In this week’s edition of the Variety Movie Commercial Tracker, powered by the TV advertising attention analytics company iSpot.tv, Twentieth Century Fox claims the top spot in spending for the second week in a row with “Captain Underpants: The First Epic Movie.”
Ads placed for the animated film had an estimated media value of $6.45 million through Sunday for 1,819 national ad airings across 38 networks. (Spend figures are based on estimates generated from May 22-28. Estimates may be updated after the chart is posted as new information becomes available.) Understandably, cartoon-watching kids seem to be a major ad target here; Twentieth Century Fox prioritized placements on Nick and Cartoon Network and specifically during airings of SpongeBob SquarePants and Teen Titans Go!
Just behind “Captain Underpants” in second place: Paramount Pictures’ “Baywatch,” which saw 1,324 national ad airings across 38 networks, with an estimated media value of $4.99 million.
1 Movie titles with a minimum spend of $100,000 for airings detected between 05/22/2017 and 05/28/2017.
* TV Impressions – Total TV ad impressions delivered for the brand or spot.
* Attention Score – Measures the propensity of consumers to interrupt an ad play on TV. The higher the score, the more complete views. Actions that interrupt an ad play include changing the channel, pulling up the guide, fast-forwarding or turning off the TV.
Variety has partnered with iSpot.tv, the real-time TV ad measurement company with attention analytics from 10 million smart TV screens, to bring you this weekly look at what studios are spending to market their movies on TV. Learn more about the iSpot.tv platform and methodology.
Popular on Variety
Michael B. Jordan and Lupita Nyong'o Can't Say 'No' in This 'Black Panther' Q&A
'The Sopranos' Cast Remembers James Gandolfini: 'A Gem of a Human'
Lindsay Lohan Reveals Her Advice to Young Women, Obsession With 'Vanderpump Rules'
Hollywood Answers: Who Should Host the 2019 Oscars?
Celebrities Who Died in 2018
Sandra Bullock Moms Who See 'Bird Box' Will Think: 'That River Is My Journey as a Parent'
Adam McKay Explains How Christian Bale's Method Acting Helped Him Survive a Heart Attack
Can 'Aquaman' Stars 'Name That Fish'?
How Well Do the 'Mary Poppins Returns' Stars Know the Original Movie?
Five new titles, including the latest films from Zhang Yimou and Andre Techine, have joined the competition program at this year’s Berlin Film Festival. Adam McKay’s “Vice” will screen out of competition. “Vice” has already won a Golden Globe for star Christian Bale’s portrayal of former U.S. Vice President Dick Cheney and picked up six BAFTA [...]
Picture Tree Intl. has added German romantic comedy “Cold Feet” (Kalte Füsse) to its market lineup at the Berlin Film Festival, where the sales agent will screen the film as a market premiere. Sony Pictures released the pic, directed Wolfgang Groos, in Germany on Thursday, and it garnered 100,000 admissions over its opening weekend. “Cold [...]
“The Upside” director Neil Burger is set to direct sci-fi thriller “Voyagers” as his next project. The film will be fully financed and co-produced by Stuart Ford’s AGC Studios, and produced by Burger’s Nota Bene Productions and Basil Iwanyk’s Thunder Road Films. AGC also handles international sales on the new film. Written and directed by [...]
M-Appeal has acquired world sales rights to “Greta,” the feature debut of Brazil’s Armando Praça which will world premiere in this year’s Berlinale Panorama section. The Berlin-based film industry has also dropped an international trailer, to which Variety has had exclusive access. Produced by Carnaval Filmes, whose credit include major titles by Marcelo Gomes, one [...]
Kew Media Distribution has boarded controversial Michael Jackson sex-abuse documentary “Leaving Neverland” ahead of its world premiere at this year’s Sundance Film Festival. Kew Media has taken international distribution rights (excluding U.K. and U.S.) to the two-part documentary, which is a co-production of HBO and British broadcaster Channel 4. Directed by BAFTA-winner Dan Reed, “Leaving [...]
The 20th Nordic Film Market in Göteborg, unspooling Jan. 31-Feb 3, will showcase 16 works in progress including Hlynur Pálmason’s “A White, White Day”, Grímur Hákonarson’s “The County”, Mikael Håfström’s “The Perfect Patient” and Jesper Ganslandt’s “438 Days.” Iceland is well represented this year with top directors and festival darlings Pálmason (“Winter Brothers”), Hákonarson (“Rams”) [...]
The magic of writer-director Melissa B. Miller Costanzo’s “All These Small Moments” can be found within the intimacy of the scenarios, the authenticity of her earnest characterizations, and the accessibility of the actors’ honest performances. In her deftly polished directorial debut, Costanzo dovetails the primary story about a teen’s coming of age with a secondary [...]