Happy Death Day,” which picked up $1 million on Thursday night, is projected to earn another $9 million Friday, $8 million Saturday, and $4.8 million Sunday, estimates show. That puts the horror film’s cumulative opening weekend estimate at $23 million, a leap ahead of its initial $15 million to $20 million estimate.

The plot of “Happy Death Day” is akin to that of “Groundhog Day” — but gorier. The film follows a college student (Jessica Rothe) who must relive her murder over and over again until she discovers the identity of her killer. Universal backed the low-budget picture, with Jason Blum’s Blumhouse producing. “Happy Death Day” caps a tremendous year for Blumhouse. In January, the company’s “Split” launched to $40 million, before ending its run with $278.3 million globally. A month later, the critically acclaimed “Get Out” delivered a $33.4 million debut, going on to pick up $253.1 million in global grosses.

In addition to “Blade Runner 2049,” “Happy Death Day” must race against STXfilms’ “The Foreigner,” an action-thriller starring Pierce Brosnan and Jackie Chan in his most dramatic role to date. Chan portrays an ex-military operative who is hunting down the people responsible for his daughter’s death. With $775,000 earned in Thursday previews and $4 million projected for Friday, “The Foreigner” should launch to $10.27 million, a tad higher than initial estimates, by the end of the weekend.

Blade Runner 2049” was embraced by critics and opened in first place last weekend, but been a commercial disappointment thus far. The movie is heading for about $15 million in its second frame domestically. The “Blade Runner” sequel has earned a respectable $92.5 million worldwide since debuting this month, but it needs a push to compensate for its $150 million budget.

It,” the highest-grossing horror film of all time on a domestic basis, has continued its reign. It is projected to hit a cumulative total of $316.474 million by the end of the weekend.