The first-day number indicates that the STXfilms comedy may fall short of the low end of forecasts in the $23 million to $26 million range for the Wednesday-Sunday period. The seventh game of MLB’s World Series may have kept some potential moviegoers away from opening night.
Audiences gave the movie a B Cinemascore, as opposed to the A that the original “Bad Moms” received when it in opened in July of 2016.
The R-rated “A Bad Moms Christmas” sequel was produced for $28 million, with Mila Kunis, Kristen Bell, and Kathryn Hahn returning to star as under-appreciated and over-burdened women. Their mothers, played by Christine Baranski, Cheryl Hines, and Susan Sarandon, show up unexpectedly for the Christmas season in Chicago.
The R-rated “Bad Moms” was a surprise hit, grossing more than $180 million worldwide last year, so the studio moved quickly to bring back the stars, producer Suzanne Todd, and the directing team of Jon Lucas and Scott Moore.
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Tracking for the third Thor movie has remained impressive since numbers came out last week with the latest forecasts in the $100 million to $118 million range for its launch weekend at 4,080 locations. The rollout includes 3,400 3D screens, 391 Imax screens, 616 premium large format screens, and 204 D-Box locations.