×
You will be redirected back to your article in seconds

Argentina Admissions Edge Down, Gross Box Office Shoots Up 25% to All-Time Record

PARIS — Cinema box office in Argentina, Latin America’s third biggest movie market, shot up 24.7% in 2016 to an all-time record of 3.9 billion pesos ($245.8 million), according to Argentina’s INCAA Film Institute – though a 62% devaluation in the Argentine peso against the dollar from December 2015 punctured any uptick in dollar-calculated returns to Hollywood studios.

The historic record can be put down to rising ticket prices. Total admissions, a more reliable indicator of box office health for analysts, edged down 3.14% last year to 48.9 million, the second-best result this decade.

Results were bulwarked by the same phenomenon seen in  many major markets in Europe and Latin America as results for 2016 come in: Strength-in-depth from a encouraging spread of titles rather than one or two juggernauts. Powering box office, as in other territories, were stellar results for a clutch of big Hollywood animation movies as well as a robust performance from the national cinema.

Another key box office driver for Argentina last year was audiences’ neo-French desire to catch movies, whatever the ticket prices.

“People still go to the cinema, they like to catch films in theaters,” said one analyst.

Even factoring in devaluation, no 2016 movie got near “Minions’” $36.15 million in 2015, but “Finding Dory” ($17.2 million, according to Box Office Mojo), “Ice Age: Collision Course” ($14.5 million) and “The Secret Life of Pets” ($12.8 million) posted sterling performances underscoring the huge appeal of Hollywood animation in Argentina, a result repeated across most of Latin America last year.

Argentine cinema had no local blockbuster along the lines of 2014’s “Wild Tales” nor “The Clan” in 2015. But, in a departure which will prove heartening for the national film industry, Argentina placed four titles in the top 20. The titles, moreover, appeal to different audience sectors, ranging from the romantic screwball comedy of “I Married a Dumbass” ($9.0 million), to real-life based chanteuse biopic “I am Gilda (The Latin Music Saint)” ($4.6 million), romantic imbroglio “El Hilo Rojo” ($3.3 million)  and the small town dramatic satire of “The Distinguished Citizen” ($3.3 million), Argentina’s Oscar submission.

All four movies were distributed in Argentina by Disney. At 14.43%, Argentine movies’ market share was just down on 2015 and 2014 and is foreseeably the second-best of national cinema results in any territory in Latin America last year, just behind Brazil.

Top 10 FILMS, ARGENTINA, 2016

1.”Finding Dory,” Disney, 3.0 million tickets sold;

2.”Ice Age 5,” 20th Century Fox, 2.6 million;

3.”The Secret Life of Pets,” Universal, 2.4 million;

4.”I Married a Dumbass,” Disney, 2.0 million;

5.”Zootopia,” Disney, 1.8 million;

6.”The Conjuring 2,” Warner Bros, 1.8 million;

7.”The Jungle Book,” Disney, 1.7 million;

8.”Capitan America: Civil War,” Disney, 1.5 million;

9.”Batman Vs. Superman: Dawn of Justice,” Warner Bros, 1.4 million;

10.”Suicide Squad,” Warner Bros, 1.2 million;

Source: INCAA Film Institute

More Film

  • Gary Hustwit Bob Greenberg, Toshiko MoriBob

    Why 'Rams' Director Gary Hustwit Doesn't Want Studios to Buy His Films

    Most filmmakers dream of scoring a big studio deal, but not Gary Hustwit. The “Helvetica” director applies a “do it yourself” model to the release of his movies. “Rams,” his recent documentary about German industrial designer Dieter Rams, is Hustwit’s latest venture into self-distribution. “I don’t want to be paying someone else’s overhead,” said Hustwit. [...]

  • Ventana Sur: Overview of 2018’s PCI

    Ventana Sur: PCI Showcases the Diversity of Argentine Cinema

    BUENOS AIRES — Mario Vargas Llosa, the great Peruvian novelist, once wrote that reality in Latin America is too compelling to ever be ignored in its fiction. Yet, as WWII raged, Jorge Luis Borges, perhaps the greatest of Argentine writers, pointedly published “Ficciones,” fantasy tales, often philosophical speculation given narrative form. If this year’s PCI [...]

  • Moroccan director Meryem Benm'Barekposes during the

    Young French Cinema Program to Showcase 12 New Films in the U.S.

    Clément Cogitore’s “Braguino,” Meryem Benm’Barek’s (pictured) “Sofia” and Marie Losier’s “Cassandro the Exotico!” are among the 12 recent French movies which will play as part of the Young French Cinema Program organized by the Cultural Services of the French Embassy in the U.S. and UniFrance. “Braguino” is a documentary feature about two feuding families living [...]

  • Woolsey Fire Malibu

    Many Malibu Areas Still Off-Limits for Filming After Fire

    The California Film Commission has maintained its ban on filming in several Malibu areas hit by the massive Woolsey fire in Southern California last month. The commission announced Tuesday that due to continued clean-up and repair work along Pacific Coast Highway, permits for filming on the highway are not being issued at this time. PCH [...]

  • Against the Clock

    Film News Roundup: Andy Garcia's Spy Thriller 'Against the Clock' Bought by Gravitas

    In today’s film news roundup, Andy Garcia’s spy thriller is sold, “Battlestar Galactica” gets a screenwriter, and Brooklyn Decker gets an award. ACQUISITION Gravitas Ventures has acquired North American rights to spy thriller “Against the Clock,” starring Andy Garcia, Dianna Agron (“Glee”), and Justin Bartha, Variety has learned exclusively. The film, formerly titled “Headlock,” is [...]

  • 'Pacific Rim Uprising' film premiere

    John Boyega in Talks to Star in Legal Drama 'A Naked Singularity'

    “Star Wars” actor John Boyega is in talks to star in the legal drama “A Naked Singularity” with Ridley Scott’s Scott Free Productions on board to produce. The movie is based on Sergio De La Pava’s debut novel, which centers on a successful New York public defender whose life begins to unravel after he loses [...]

  • Penny Marshall Dead Obit

    Remembering Penny Marshall, Who Forged Her Own Path and Paved the Way for Others

    She was a natural comedian — fearless and funny, willing to trade on her natural Bronx brogue to craft a sassy and street-wise character that was tailor-made for sitcoms. But Penny Marshall, who died Monday night at the age of 75, proved throughout her long career that she had so much more in the way [...]

More From Our Brands

Access exclusive content