You will be redirected back to your article in seconds

‘Jimmy Kimmel Live’ Publicist Alyssa Schimel Joins Kovert Creative

Kovert Creative has hired PR vet Alyssa Schimel, Variety has learned.

Schimel will focus on programming and content business at Kovert Creative, the marketing and communications firm set up last year by Lewis Kay and Joseph Assad in partnership with WME-IMG.

Schimel hails from “Jimmy Kimmel Live” where she was the in-house publicist for the late-night show. Kimmel is a longtime client of Kay, and Schimel will continue to work with the show, which is repped by Kovert Creative. In addition to “Jimmy Kimmel Live,” her other clients at Kovert Creative will include TheRinger.com, Fatherly.com, OBB Pictures, WeVillage and best-selling author Brad Meltzer.

“You would be hard pressed to find someone who works harder and cares more about her work than Alyssa,” said Kay, co-CEO. “We couldn’t be more excited to have her join the team.”

The hire marks a reunion for Kay and Schimel, who worked together at PMK*BNC where Schimel was based for five years, before segueing to “Jimmy Kimmel Live.” Prior to PMK*BNC, Schimel was at NBC Universal. She started her career as an NBC Page in New York City.

Established in January 2016, Kovert Creative brings brands and talent together in the areas of digital services, personal representation, brand marketing and communications. The agency’s other clients include Cadillac, Jack Black, Amy Poehler, Adam Devine, Will Arnett, Sarah Silverman, Will Forte and Fox Sports.

More Film

  • 'Curse of La Llorona' Tops International

    'Curse of La Llorona' Tops International Box Office With $30 Million

    Warner Bros. and New Line’s “The Curse of La Llorona” led the way at the international box office, summoning $30 million when it opened in 71 foreign markets. The supernatural thriller collected $26.5 million in North America for a global start of $56.5 million. “La Llorona,” based on the Mexican folklore about the Weeping Woman, [...]

  • Box Office: 'Curse of La Llorona'

    Box Office: 'Curse of La Llorona' Wins Worst Easter Weekend in Over a Decade

    Warner Bros. and New Line’s “The Curse of La Llorona” ascended to the top of domestic box office charts, conjuring $26.5 million when it opened in 3,372 North American theaters. “La Llorona” is the latest horror movie to outperform expectations, further cementing the genre as one of the most reliable box office draws. Even so, [...]

  • FX's 'Snowfall' Panel TCA Winter Press

    John Singleton Hospitalized After Suffering Stroke

    UPDATED with statements from John Singleton’s family and FX Networks John Singleton, the Oscar nominated director and writer of “Boyz N’ the Hood,” has suffered a stroke. Sources confirm to Variety that Singleton checked himself into the hospital earlier this week after experiencing pain in his leg. The stroke has been characterized by doctors as [...]

  • 'Curse of La Llorona' Leads Slow

    'Curse of La Llorona' Leads Slow Easter Weekend at the Box Office

    New Line’s horror pic “The Curse of La Llorona” will summon a solid $25 million debut at the domestic box office, leading a quiet Easter weekend before Marvel’s “Avengers: Endgame” hits theaters on April 26. The James Wan-produced “La Llorona,” playing in 3,372 theaters, was a hit with hispanic audiences, who accounted for nearly 50% [...]

  • Jim Jarmusch in 'Carmine Street Guitars'

    Film Review: 'Carmine Street Guitars'

    “Carmine Street Guitars” is a one-of-a-kind documentary that exudes a gentle, homespun magic. It’s a no-fuss, 80-minute-long portrait of Rick Kelly, who builds and sells custom guitars out of a modest storefront on Carmine Street in New York’s Greenwich Village, and the film touches on obsessions that have been popping up, like fragrant weeds, in [...]

  • Missing Link Laika Studios

    ‘Missing Link’ Again Tops Studios’ TV Ad Spending

    In this week’s edition of the Variety Movie Commercial Tracker, powered by the TV ad measurement and attribution company iSpot.tv, Annapurna Pictures claims the top spot in spending for the second week in a row with “Missing Link.” Ads placed for the animated film had an estimated media value of $5.91 million through Sunday for [...]

  • Little Woods

    Film Review: 'Little Woods'

    So much of the recent political debate has focused on the United States’ southern border, and on the threat of illegal drugs and criminals filtering up through Mexico. But what of the north, where Americans traffic opiates and prescription pills from Canada across a border that runs nearly three times as long? “Little Woods” opens [...]

More From Our Brands

Access exclusive content