In this week’s edition of the Variety Movie Commercial Tracker, powered by the TV advertising attention analytics company iSpot.tv, Twentieth Century Fox claims the top spot in spending with “Alien: Covenant.”
Ads placed for the horror film had an estimated media value of $5.29 million through Sunday for 1,706 national ad airings across 43 networks. (Spend figures are based on estimates generated from May 8-14. Estimates may be updated after the chart is posted as new information becomes available.) Twentieth Century Fox seems to be betting that sports fans will be interested in this latest installment of the “Alien” franchise, prioritizing budget for ad airings during NBA Basketball games.
Just behind “Alien: Covenant” in second place: Warner Bros.’ “Wonder Woman,” which saw 605 national ad airings across 48 networks, with an estimated media value of $4.48 million.
TV ad placements for DreamWorks Animation’s “Captain Underpants: The First Epic Movie” (EMV: $4.21 million), Walt Disney Pictures’ “Pirates of the Caribbean: Dead Men Tell No Tales” ($4.01 million) and Paramount Pictures’ “Baywatch” ($3.86 million), round out the chart.
1 Movie titles with a minimum spend of $100,000 for airings detected between 05/08/2017 and 05/14/2017.
* Percent of digital activity captured across online video, social media, and search activity that was stimulated by these movie trailers and measured in comparison to all online activity in the movie category.
Variety has partnered with iSpot.tv, the real-time TV ad measurement company with attention analytics from 10 million smart TV screens, to bring you this weekly look at what studios are spending to market their movies on TV. Learn more about the iSpot.tv platform and methodology.
Popular on Variety
'Avengers: Endgame' World Premiere Teases the Next Stage for Marvel
Hasan Minhaj Challenges Jared Kushner at the Time 100 Gala
Straight Up Films created the anthology “Power/On” of five shorts focused on encouraging girls in STEAM (science, technology, engineering and math with the arts thrown in) directed by actresses Rosario Dawson, Julie Bowen, Ana Brenda Contreras, Lisa Edelstein, and Nikki Reed. With support from YouTube, the shorts premiered Wednesday at the Google campus in Playa [...]
Canadian actress and model Stefanie Sherk died on April 20 of an apparent suicide by drowning. She was 43. The Los Angeles Medical Examiner-Coroner confirmed the ruling and cause of death. Sherk appeared in the TV show “CSI: Cyber” and the movie “Valentine’s Day.” She also starred in the show “The Bridge” alongside her husband [...]
If one is an anomaly, two are a coincidence and three are a trend, then Ron Howard might strictly become a music documentarian after “Pavarotti” hits theaters. The documentary about the world-famous Italian tenor Luciano Pavarotti comes on the heels of Howard’s “The Beatles: Eight Days a Week” and “Made in America,” a look at [...]
Mary Elizabeth Winstead is set to star in the Netflix actioner “Kate,” sources tell Variety. “The Huntsman: Winter’s War” director Cedric Nicolas-Troyan is helming from a script by Umair Aleem. The story revolves around a female assassin, who, after being poisoned and given less than 24 hours to live, must go on a manhunt through [...]
For a period of five years, Blind Melon frontman Shannon Hoon diligently chronicled his own life, videotaping himself with a Hi-8 video camera through every step of his musical journey — starting out in Indiana, through his meteoric rise to alt-rock icon, up to the day of his death in 1995. These captivating moments finally [...]
How the hell did we get here? It’s a question that political liberals are asking themselves in many parts of the world, reeling as they are from a global tilt to the right that has yielded the tumultuous Trump presidency, the ceaseless, squabbling chaos of Brexit and, albeit less prominently in international headlines, Brazil’s submission [...]
While Brie Larson is thrilled over the success of the female-led “Captain Marvel,” the actress wants more diversity in the Marvel Cinematic Universe. Larson sat down with Variety’s Marc Malkin for the first episode of Variety and iHeartMedia’s new film podcast, “The Big Ticket.” “I’m happy to be on the forefront of the normalization of [...]