Ventana Sur: HBO Latino Picks Up U.S. on ‘My Love or My Passion’ (EXCLUSIVE)

After a batch of successful sales at AFM, Argentina's Film Sharks announced the deal for one Latin America's biggest successes of 2017

As the world builds towards what some would regard as the near pathology sparked by a soccer World Cup, Buenos Aires-based FilmSharks Int. has sold a movie which captures soccer madness, “My Love or My Passion,” to the U.S. to HBO Latino.

A blockbuster hit, in its native Argentina, the newest deal on “My Love or My Passion,” (the Spanish title of the film translates to “Football or Me”) adds to a bullish first batch of sales unveiled at the American Film Market, and which includes France (Koba Films), Spain (Festival Films) and China (Royal Seal). Greece (Tanweer), Central America (Weisner), and Chile, Peru and Colombia (Cinecolor).

At the time, Rud said that talks with a “major label” in the U.S. were “very advanced.” The now-finished deal grants exclusive U.S. pay TV and VOD rights to HBO Latino.

Film Sharks CEO Guido Rud told Variety: “This film is the perfect parody portrait of the Latin American or European housewife suffering a husband’s football addiction. It’s perfect timing for a worldwide release as the 2018 FIFA World Cup in Russia approaches.”

The film stars Adrián Suar as a recovering soccer-holic who has lost his job, his wife, and distanced himself from his daughters. “My Love or Passion” is already being distributed by Buena Vista in Latin America. Its Argentina premiere was in mid-August where it went on to become the second-highest grossing national movie of 2017, selling 1.1 million tickets (about $6 million in box office gross).

The continued international sales success of “My Love or My Passion,” is positive proof that, when handled correctly, the right comedy can travel.

More Film

  • Missing Link Laika Studios

    ‘Missing Link’ Again Tops Studios’ TV Ad Spending

    In this week’s edition of the Variety Movie Commercial Tracker, powered by the TV ad measurement and attribution company iSpot.tv, Annapurna Pictures claims the top spot in spending for the second week in a row with “Missing Link.” Ads placed for the animated film had an estimated media value of $5.91 million through Sunday for [...]

  • Little Woods

    Film Review: 'Little Woods'

    So much of the recent political debate has focused on the United States’ southern border, and on the threat of illegal drugs and criminals filtering up through Mexico. But what of the north, where Americans traffic opiates and prescription pills from Canada across a border that runs nearly three times as long? “Little Woods” opens [...]

  • Beyonce's Netflix Deal Worth a Whopping

    Beyonce's Netflix Deal Worth a Whopping $60 Million (EXCLUSIVE)

    Netflix has become a destination for television visionaries like Shonda Rhimes and Ryan Murphy, with deals worth $100 million and $250 million, respectively, and top comedians like Chris Rock and Dave Chappelle ($40 million and $60 million, respectively). The streaming giant, which just announced it’s added nearly 10 million subscribers in Q1, is honing in [...]

  • Roman Polanski extradition

    Academy Responds to Roman Polanski: 'Procedures Were Fair and Reasonable'

    UPDATE: The Academy of Motion Picture Arts and Sciences has responded to a lawsuit from director Roman Polanski that claimed he was unfairly expelled from the organization behind the Oscars. “The procedures taken to expel Mr. Polanski were fair and reasonable. The Academy stands behind its decision as appropriate,” a spokesperson said. The Academy’s statement [...]

  • Lorraine Warren dead

    Lorraine Warren, Paranormal Investigator Who Inspired 'The Conjuring,' Dies at 92

    Lorraine Warren, paranormal investigator and demonologist whose life inspired franchises like “The Conjuring” and “The Amityville Horror,” has died. She was 92. Warren’s son-in-law Tony Spera confirmed the news. Spera said on Facebook, “She died peacefully in her sleep at home.” He continued, “She was a remarkable, loving, compassionate and giving soul. To quote Will [...]

More From Our Brands

Access exclusive content