×
You will be redirected back to your article in seconds

MK2 Launches International Sales on Director-Driven VR Content (EXCLUSIVE)

CANNES — Six months after opening Europe’s largest permanent virtual reality facility in Paris, MK2, a leading independent film group, is expanding its international sales division to start handling director-driven VR content from around the world.

MK2, which runs a thriving arthouse theater chain in Paris, will be launching in Cannes its first slate of VR content, including two shorts that have never been seen before: Momoko Seto’s “Planet,” a lavishly-lensed experimental short described by MK2 managing director Elisha Karmitz as a “Microcosmos” in virtual reality, and Benoit Lichté’s documentary “Dolphin Man 360” which follows apnea world champion William Trubridge and Sara Campbell as well as biologist Fabrice Schnokler.

MK2 will also start selling critically-aclaimed VR content that have already played at festivals, notably Pierre Zandrowicz’s science fiction short “I, Philip,” “Notes on Blindness: Into Darkness” which played at Sundance and Tribeca, as well as “Miyubi,” the Sundance playing dramedy directed by Felix and Paul, and “Superhot,” the first-person shooter game presented at South by Southwest.

Nathanael Karmitz, the CEO of MK2, said the wide-ranging VR roster is in line with the company’s editorial line which centers around innovative, festival-friendly and crossover auteur titles like Naomi Kawase’s Cannes-competing “Radiance”

On top of screening and selling VR content, MK2 is also open to board projects as a co-producer.

“We believe this year marks the coming of age of virtual reality, and soon this technology will have a profound impact on nearly every segment of society – entertainment, health, justice, and more; like the Internet did in the late 90’s,” argued Elisha Karmitz, citing the Oscar-winning helmer Alejandro Gonzalez Inarritu who is making his VR debut this year in Cannes with “Carne y Arena;” and Steven Spielberg’s upcoming “Ready Player One.”

“At MK2, we aspire to break new grounds, allow for this new industry to flourish, nurture emerging VR talent and work with well-established filmmakers looking to experiment with virtual reality,” added Elisha Karmitz.

The VR venue, located near Paris’s digital startup cluster and adjacent to MK2’s arthouse multiplex in the 13th arrondissement, was built with a budget of 1.5 million and expects over 100,000 visitors this year. Spreading over 3300 square feet, the state-of-the art facility also frequently hosts events such as the recent Kaleidoscope Volume II festival. The place contains 12 VR pods for individual experiences and large screens allowing visitors to follow the action in real time.

“The idea behind these diverse VR initiative is to build a chain of rights for distributors and improve their access to VR content through festivals, VR-dedicated facilities and digital platforms,” said Nathanael Kamitz.

MK2 is also partnering up with the Paris Court-Devant festival, a startup called Virtelio, and the Luxembourg Film Fund to launch a VR script contest. The winner of the prize will be chosen by a jury of entertainment professionals during the Paris Court-Devant fest and will receive a grant of 150,000 Euros (provided by the Luxembourg Film Fund) to complete his or her project. The contest will be announced during a presser in Cannes and is open to scripts from across the globe.

More Film

  • Nona

    Film Review: 'Nona'

    Twenty years and 12 features down the line, it’s still hard to peg the directorial sensibility of Michael Polish, with or without the presence of brother Mark as frequent co-writer and actor. His output has been all over the place, from early Lynchian quirkfests to the very middle-of-the-road inspirational dramedy “The Astronaut Farmer,” not to [...]

  • Pawel Pawlikowski "Cold War"

    Pawel Pawlikowski's 'Cold War' Wins for Best Film, Director at European Film Awards

    “Cold War,” Pawel Pawlikowski’s black-and-white romance set in the 1950s, scooped the prizes for best film, director and screenplay at the 31st edition of the European Film Awards on Saturday. “Cold War” star Joanna Kulig also won the award for best actress. Marcello Fonte, the star of Matteo Garrone’s “Dogman,” won for best actor. Armando Iannucci’s [...]

  • The Favourite Bohemian Rapsody Star is

    The Best Movie Scenes of 2018

    When we think back on a movie that transported us, we often focus on a great scene — or maybe the greatest scene — in it. It’s natural. Those scenes are more than just defining. They can be the moment that lifts a movie into the stratosphere, that takes it to the higher reaches of [...]

  • Spider-Man: Into the Spider-Verse

    Box Office: 'Spider-Man: Into the Spider-Verse' Soars Toward $35-40 Million Debut

    “Spider-Man: Into the Spider-Verse” is swinging into theaters on a high note. Sony-Marvel’s latest output is launching to $42 million from 3,813 North American locations in its debut, though other more conservative estimates place that number at $35.5 million. The animated superhero story picked up $12.6 million on Friday, easily leading the pack for the weekend. [...]

  • Ventana Sur : Cinema226 Closes Four

    Cinema226 Announces Four Intl. Co-Productions, Hints at More (EXCLUSIVE)

    Mexico’s Cinema226, run by Marco Antonio Salgado and Sam Guillén, is driving into a raft of Mexico, Argentina and Spain co-productions, playing off the current vibrancy of Mexican film production funding and distribution outlets. Among the projects are titles which have been standouts at Ventana Sur’s Blood Window, the next film by Mexico-based Argentine filmmaker [...]

  • Ventana Sur Debates Gender Parity in

    Ventana Sur Debates Gender’s 50/50 in 2020 for Argentina Film Industry

    BUENOS AIRES — Despite recent gains, namely the equality pledge towards 50/50-2020 signed at the Mar del Plata Film Festival on Nov. 12, producer Magalí Nieva, pointed out that no representative from INCAA was present following the apparent resignation of its vice-president Fernando Juan Lima. “We are left without an interlocutor to discuss gender policies [...]

  • Ventana Sur Rocks with Sales, Mass

    Ventana Sur Rocks with Sales, Mass Attendance, Structural Growth

    BUENOS AIRES — Celebrating its 10th anniversary with a huge hike in attendance to over 4,000 accredited delegates, the 2018 Ventana Sur will go down in history on multiple counts: Sales and pick-ups on movies which combined social comment and entertainment value, increasingly the new foreign-language movie standard; new sections, led by a Proyecta co-production [...]

More From Our Brands

Access exclusive content