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Embankment Films is launching worldwide sales at Berlin’s European Film Market on “McQueen,” a feature-doc about Alexander McQueen, “the working-class boy who rose from Savile Row tailor’s apprentice to become the most celebrated and controversial fashion designer in the world,” according to a statement.

The film is directed by Ian Bonhote, director of international campaigns for brands including Gatorade, Puma, Nike and Pepsi, and music promos for artists including Mumford & Sons, Morcheeba, Tom Jones and Jamie Cullen.

Bonhote has directed films for fashion designers Matthew Williamson and Hussein Chalayan, and partnered with model Lily Cole for her film “Perfection.” His latest fashion industry film, “La Lucha,” won multiple awards at La Jolla Intl. Fashion Film Festival, the Miami Fashion Film Festival and the Bruxelles Intl. Fashion Film Festival. Bonhote recently directed his first feature film, “Alleycats,” starring Eleonor Tomlinson and Sam Keeley.

Bonhote said: “I moved to London from Paris in the ’90s much in part because of McQueen. His sense of style became synonymous with the city’s raw energy and edginess, and I know of no other contemporary designer to ignite such an immediate visceral response from an audience.”

Bonhote directs in collaboration with screenwriter Peter Ettedgui, whose feature docs include “Listen to Me Marlon” and “George Best — All by Himself.” Both films are designed around an audio archive that “allows Brando and Best to tell their own stories.”

Salon Pictures’ Nick Taussig and Paul Van Carter (“Churchill,” “My Name Is Lenny,” “Gascoigne”), and Misfits’ Andee Ryder (“Alleycats”) will produce. Misfits co-produces. “McQueen” will be in theaters at the end of this year.

Embankment’s Tim Haslam said: “McQueen’s ferocious and tender designs created an entirely new emotional and physical language. While he depicted reality in all its darkness as well as light he was also the ultimate thorn in the fashion establishment: He sabotaged it.

“The bad boy, the enfant terrible McQueen was not interested in Paris chic and all its high-society pomp. He was pure punk rebel, inspired by life on the street, society’s underprivileged, sexual diversity and transgender acknowledgment.”

Taussig said: “McQueen only lived a short life — at the age of 41, McQueen tragically took his own life, and I guess I just want him back… for his freedom of expression and ability to grab you by the throat emotionally. Our film will be a cinematic explosion of his human energy — most importantly engaging our audience by getting honest, up close and personal with the real McQueen.”