×
You will be redirected back to your article in seconds

Stockholm-Based Production Company Reels in Swedish Cinema (EXCLUSIVE)

B-Reel Films, the hip Stockholm-based banner behind some of Scandinavia’s most ambitious films and TV shows, from Mikael Marcimain’s “Gentlemen” to Pernilla August’s “A Serious Game,” recently ventured into the ultra-competitive English-language movie landscape with Lisa Langseth’s “Euphoria,” starring Alicia Vikander, Eva Green and Charlotte Rampling, and is developing a flurry of more upscale projects.

B-Reel Films is coming off a busy start of the year, having just won two Swedish Guldbagge Awards (Sweden’s equivalent of the Oscars) for “A Serious Game” including supporting actor for Michael Nyqvist. And on the TV side, the shingle’s first Nordic noir series “Before We Die” launched to hit ratings on Sweden’s public broadcaster SVT.

The company has two movies in post: “Euphoria,” which reteams Langseth and Vikander after the critically acclaimed “Hotel,” as well “Bergman,” a feature-length doc about Ingmar Bergman directed by Jane Magnuson. “Euphoria” is co-produced by Charles Collier and Alicia Vikander’s recently launched Vikarious Films.

The outfit is a sister company of B-Reel, a 21-year-old creative agency with offices in L.A, N.Y, London, Berlin, Barcelona, and Stockholm, and a client list including some of the world’s biggest brands, such as Facebook, Google, and Nike.

“BRF is a creative hub for great storytellers of all sorts,” says Pelle Nilsson, co-founder and global CEO of B-Reel Films’ Los Angeles office. “We feel that we have a great position in Scandinavia and now it’s time to strengthen the team in the U.S.” with producers from Hollywood.

Patrik Andersson, B-Reel Films’ head of development and producer, says going the English-language route may not be the golden ticket, but in the case of “Euphoria,” “it created a whole new canvas for Langseth to work with.”

“If the scale of the budget, the scale of the subject matter, and the international scope of a production as a whole calls for it, making the film in the English language is necessary to stick with the filmmaker’s creative vision,” he says.

Since the company has already built a robust global presence through B-Reel’s digital business for the past decade, Fredrik Heinig, who co-founded the outfit and runs the film division, says it made complete sense to dive into the international scene with movies and TV production as well.

In a market as concentrated and competitive as Scandinavia, going global is crucial, as is establishing long-term relationships with filmmakers and talent who are more and more lured by Hollywood producers.

Since B-Reel Films is involved in branded content and commercials, as well as feature films, TV shows and docs, the company has been forging ties with cross-discipline directors, notably Marcimain, Kristian Petri, Agnes-Lo Åkerlind and Peter Grönlund.

Among the raft of exciting English-language and Swedish projects in B-Reel Films’ pipeline:
* “Goliath,” a socio-political drama-thriller directed by Grönlund (“Drifters”) about a teenage boy taking over the shady business of his criminal father.

*“Midsommar,” an esoteric folk horror film based on Swedish Midsummer traditions, conceived by B-Reel Films and to be penned and directed by Ari Aster (“The Strange Thing About the Johnsons”).

*”Traces,” an ambitious political thriller based on Lena Sundström’s award-winning novel and penned by Sara Nameth (“The Yard”) and directed by Jesper Ganslandt (“The Ape”).

“Our outspoken aim has always been to make sure we maintain our diversity as a production company, working with creative new formats and young exciting talent on feature films, docs and TV series,” Andersson says.

Speaking of the company’s greatest digital hits, Andersson cites the interactive horror story “Doritos Hotel 626”; an interactive music video for Google and Canadian band Arcade Fire called “The Wilderness Downtown”; and a branded short film for Toshiba Ultrabook called “The Beauty Inside.”

“We believe that the gap between the advertising and entertainment world is closing in and that being at the intersection is extremely exciting in terms of possibilities of financing, distribution and new creative thinking,” Nilsson says.

In line with its desire to broaden its scope beyond Scandinavia’s borders, B-Reel Films has been teaming up with foreign sales agents, notably Wild Bunch, The Match Factory and MK2. Wild Bunch is a partner on “Euphoria” via its German distribution arm and Match Factory is a strong partner on its ambitious Bergman doc. “Euphoria,” for instance, is being sold by Great Point Media and U.K.-based film exec Jim Reeve. Going forward, Heinig says the doors of B-Reel Films remain wide open for new talent.
“We hope to achieve a place where you really want to go as a filmmaker and where innovation is key,” Heinig says.

More Film

  • Atlantics

    Netflix Snags Worldwide Rights to Cannes Winners 'Atlantics,' 'I Lost My Body'

    Mati Diop’s feature directorial debut “Atlantics” and Jérémy Clapin’s animated favorite “I Lost My Body” have both been acquired by Netflix following wins at Cannes Film Festival. “Atlantics” was awarded the grand prix while “I Lost My Body” was voted the best film at the independent International Critics Week. The deals are for worldwide rights [...]

  • Stan Lee, left, and Keya Morgan

    Stan Lee's Former Business Manager Arrested on Elder Abuse Charges

    Stan Lee’s former business manager, Keya Morgan, was arrested in Arizona Saturday morning on an outstanding warrant from the Los Angeles Police Department. The LAPD’s Mike Lopez confirmed that the arrest warrant was for the following charges: one count of false imprisonment – elder adult; three counts of grand theft from elder or dependent adult, [...]

  • Moby attends the LA premiere of

    Moby Apologizes to Natalie Portman Over Book Controversy

    Moby has issued an apology of sorts after writing in his recently published memoir “Then It Fell Apart” that he dated Natalie Portman when she was 20 — a claim the actress refuted. “As some time has passed I’ve realized that many of the criticisms leveled at me regarding my inclusion of Natalie in Then [...]

  • Bong Joon-ho reacts after winning the

    Bong Joon-ho's 'Parasite' Wins the Palme d'Or at Cannes

    CANNES — The 72nd edition of the Cannes Film Festival wrapped with jury president Alejandro González Iñárritu announcing the group’s unanimous decision to award the Palme d’Or to South Korean director Bong Joon-ho for his sly, politically charged “Parasite.” Following last year’s win for humanistic Japanese drama “Shoplifters,” the well-reviewed Asian thriller represents the yin [...]

  • Invisible Life Brazilian Cinema

    Cannes Film Review: 'The Invisible Life of Eurídice Gusmão'

    A “tropical melodrama” is how the marketing materials bill “The Invisible Life of Eurídice Gusmão.” If that sounds about the most high-camp subgenre ever devised, Karim Aïnouz’s ravishing period saga lives up to the description — high emotion articulated with utmost sincerity and heady stylistic excess, all in the perspiring environs of midcentury Rio de [...]

  • Best Movies of Cannes 2019

    The 10 Best Movies of Cannes 2019

    The Cannes Film Festival is too rich an event to truly have an “off” year, but by the end of the 72nd edition, it was more or less universally acknowledged that the festival had regained a full-on, holy-moutaintop-of-art luster that was a bit lacking the year before. It helps, of course, to have headline-making movies [...]

  • Aladdin

    'Aladdin' Soaring to $100 Million-Plus Memorial Day Weekend Debut

    Disney’s live-action “Aladdin” remake is on its way to a commendable Memorial Day weekend debut with an estimated $109 million over the four-day period. The musical fantasy starring Will Smith and Mena Massoud should uncover about $87 million in its first three days from 4,476 North American theaters after taking in $31 million on Friday. [...]

More From Our Brands

Access exclusive content