Goteborg: Nostradamus Report Anticipates Key Future Market Change

The study of ongoing market trends was presented Thursday at the Goteborg Festival

GOTEBORG, Sweden — “When we claim that this is how the film industry will be like in three-five years, it is a bit of a cheat,” said Finnish-Swedish media analyst Johanna Koljonen, when she opened the Nostradamus conference, entitled Nostradamus: Looking Ahead, at the Nordic Film Market, part of Sweden’s 40th Göteborg International Film Festival. “Three-to-five years is a very short period in film production, so the opinions of industry experts we are publishing today might not change. Read our reports from the last three years, and you will agree.”

Koljonen introduced the Nostradamus seminar at Göteborg’s Biopalatset, which was followed by a discussion of the fast-moving changes in the industry with the CEO of Denmark’s TrustNordisk International Film Sales, Rikke Ennis, as well as the head of acquisitions of Triart Film, Swedish producer Mattias Nhrborg, Eurimages executive director Roberto Olla, and Danish director Charlotte Sieling.

Published by the Göteborg International Film Festival and the Lindholmen Science Park, this year’s Nostradamus report received input from Olla, MUBI VP of content Bobby Allen, director Catharine Des Forges, of Independent Cinema Office. Also contributing their opinions are Tomas Eskilsson, the former CEO of the Swedish regional film centre Film Väst, as well as the R/O Institute director Domenico La Porta, Olffi director of Operations Joëlle Levie, and Fredrik af Malmborg, CEO of Eccho Rights.

”Despite increased competition for audience attention and cinema screens, the number of feature films produced in Europe and the U.S. continues to grow – and it is not expected to shrink significantly in the next three-to-five years,” predicted Koljonen, who still thought the future looks bright for movie theatres big and small. Still ”the sheer number of premieres means a theatrical window is not feasible even for all quality films – not even on the festival circuit. So there is certainly room in the VOD marketplace for both strong curation and dedicated films.”

”A complete digital transformation of the small screen landscape seems inevitable and will probably happen relatively fast since audiences neither understand nor much care about business models or back-end technologies. Viewers are, however, likely to be allowed to pick their packaged channels more selectively than before,” continued Koljonen.

She added: “If antitrust regulation is relaxed under the Trump administration, as net neutrality rules almost certainly will be, the media landscape is regardless likely to consolidate dramatically during the next four years.

For Koljonen, in the next three-to-five years, the fundamental grammar of virtual reality storytelling will finally be developed, and the real leaps will occur once the production tools are more widely available.

Some standardisation will help focus a splintered marketplace. Investment n “virtual reality cinemas” today should be viewed as tests – exhibitors preparing for a coming generation of the technology that may not be easily available in homes. “In the short run, we are also likely to see a brief exclusive “theatrical” window for virtual reality,” she concluded.

More Film

  • Florence Pugh, O. T. Fagbenle, Rachel

    'Black Widow': Scarlett Johansson and Florence Pugh Go Head-to-Head in First Footage

    Marvel’s “Black Widow” has only been in production for a month, but studio president Kevin Feige still delivered the goods for fans at San Diego Comic-Con on Saturday. Filmmakers brought an intense sizzle reel of on-location shots, kicked off by a dazzling and bone-crushing fight sequence between lead Scarlett Johansson and her on-screen sister Florence [...]

  • Natalie Portman Thor

    Natalie Portman Returns for 'Thor: Love and Thunder' as Female Thor

    Natalie Portman is coming back to the Marvel Cinematic Universe, but she’s no one’s love interest this time around. The Oscar winner will play a female god of thunder in the fourth film from the Chris Hemsworth series, titled “Thor: Love and Thunder.” Portman hit the stage at San Diego Comic-Con on Saturday to great [...]

  • Fantastic Four

    New 'Fantastic Four' Movie in Development at Marvel

    Marvel is going back to the Fantastic Four. Marvel Studios chief Kevin Feige announced that a new movie based on the superhero group is in the works at San Diego Comic-Con on Saturday. Further details, however, including a release date, were not revealed. It marks the first Fox property for Disney to mine since the [...]

  • Mahershala AliMarvel Studios panel, Comic-Con International,

    Mahershala Ali to Star in Marvel's 'Blade' Reboot

    Marvel is rebooting the “Blade” series, and has cast Mahershala Ali to star. Marvel Studios chief Kevin Feige announced the news at Comic-Con on Saturday as the panel’s big ending surprise. Ali also took the stage at the announcement to massive applause, donning the Blade baseball cap. Wesley Snipes previously played the half-vampire superhero in [...]

  • Doctor Strange

    'Doctor Strange' Sequel Billed as First MCU Horror Film at Comic-Con

    A sequel to “Doctor Strange” was announced as expected on Saturday at Marvel’s Comic-Con panel — what we didn’t see coming was the tone. Director Scott Derrickson said the film, titled “Doctor Strange in the Multiverse of Madness,” will mine the original comics and play up “the gothic, the horror.” Derrickson said it will lead [...]

  • Simu Liu Shang-Chi

    Marvel's 'Shang-Chi' Finds Its Lead

    Marvel has found its next superhero. The studio announced that Simu Liu has been tapped to star in “Shang-Chi and the Legend of the Ten Rings” during its Hall H presentation at Comic Con, joining cast member Awkwafina, who was also announced during the presentation. Additionally, Veteran actor Tony Leung has joined the film as [...]

  • Angelina Jolie The Kept

    Marvel Reveals Cast and Plot Details for 'The Eternals'

    “The Eternals” have arrived. The first film announced at Marvel’s San Diego Comic-Con presentation on Saturday, unarguably the hottest ticket of the weekend, confirmed months of speculation by unveiling its cast: Angelina Jolie, Salma Hayek, Richard Madden, Brian Tyree Henry, Kumail Nanjiani, Lauren Ridloff and Don Lee will star as 35,000 -year-old aliens. “This movie [...]

More From Our Brands

Access exclusive content