You will be redirected back to your article in seconds

Dubai: Middle East Distributor Empire International Forges Pact With New Egyptian Shingle Synergy Films

DUBAI, United Arab Emirates — Prominent Middle East distributor/exhibitor Empire International, which handles Sony and Fox film product in the region, is expanding its Arab cinema footprint by inking a three-year output deal with ambitious new Egyptian shingle Synergy Films.

The move is said to mark the first time an Egyptian production does a distribution deal of this type.

The managing director of Synergy Films is Ahmad Badawy, a former general manager of New Century, the production arm of Dollar Film, which is Egypt’s oldest film company.

Badawy recently left New Century to launch Synergy Films, a film production arm of Cairo-based advertising and TV production company Synergy, headed by Tamer Morsi who is one of Egypt’s top TV producers. Morsi has close ties to many Arab A-list stars and is known to have aims for Synergy to become the biggest mainstream cinema player in Egypt.

The pact between Empire International and Synergy comprises upcoming titles toplining some of Egypt’s biggest box office draws such as Mohamed Adel Emmam (“The Yacoubian Building”), Yasmin Sabry (“Gabal Al Halal”), Ahmad Fahmy (“World War III”) and singer/superstar Amr Diab, who is considered the best-selling Arab recording artists of all time and is also an actor.

Empire CEO Mario Georges Haddad (pictured, left, with Ahmad Fahmy, right) noted during a press conference at the Dubai Film Market that the three-year deal with Synergy, which envisions four releases per year, marks the first time an Egyptian studio collaborates exclusively with a Middle Eastern distributor on a regular basis.

The deal will therefore allow Empire to work on long-term marketing strategies with Synergy. “We are confident that this partnership will help bring back the Golden Age of Egyptian cinema thanks to an intelligent and modern distribution pattern,” Haddad said.

Empire’s upcoming releases include Sony’s “Jumanji: Welcome to the Jungle,” which will screen as a gala event on Saturday at the Dubai Film Festival. Their recent European pickups include Studiocanal’s upcoming heist movie “Night in Hatton Garden” and Pathe’s Judy Garland biopic toplining Renee Zelweger, which Empire purchased in partnership with Front Row Filmed Entertainment.

More Film

  • DF-10956_R – Gwilym Lee (Brian May) and

    'Bohemian Rhapsody' Producer Confirms Bryan Singer's Reason for Leaving, Says 'No One' Was Attached to Play Mercury

    “Bohemian Rhapsody” producer Graham King provided insight into some of the events surrounding the Golden Globe-winning film Saturday at the Producers Guild Awards Nominees Breakfast, including director Bryan Singer’s departure from the film partway through production. “It’s an unfortunate situation, with like 16, 17 days to go and Bryan Singer just had some issues, his [...]

  • Author Tony Mendez arrives at the

    Tony Mendez, Former CIA Officer Depicted in 'Argo,' Dies at 78

    Tony Mendez, the former CIA technical operations officer who orchestrated the 1980 rescue of six American diplomats from Iran and who was portrayed by Ben Affleck in the Academy Award winning film “Argo,” has died. He was 78. Mendez’s book agent, Christy Fletcher, announced the news on Twitter Saturday morning. “Early this morning, Antonio (Tony) [...]

  • Glass Movie

    'Glass' to Rank in Top 3 MLK Debuts With $48 Million

    M. Night Shyamalan’s “Glass” is on its way to a solid debut with an estimated $48 million for the four-day Martin Luther King Jr. weekend. A sequel to 2000’s “Unbreakable” and 2017’s “Split,” the Universal superhero thriller should bring in around $41 million from 3,841 domestic locations over the Friday through Sunday period. The estimates are [...]

  • China's 'Three Adventures of Brooke' to

    China's 'Three Adventures of Brooke' to Hit French Theaters (EXCLUSIVE)

    Midnight Blur Films has signed a deal with French distributor Les Acacias to release Chinese arthouse drama “Three Adventures of Brooke” in France this year, the Chinese production company told Variety on Saturday. A release date has yet to be set for the film, which premiered at the Venice Film Festival and stars Chinese newcomer Xu Fangyi [...]

  • Noe Debre On His Directorial Debut,

    Top French Screenwriter Noe Debre Makes Directorial Debut, ‘The Seventh Continent’

    This last half-decade, few French screenwriters have run up such an illustrious list of co-write credits as Noé Debré. Thomas Bedigain’s writing partner on Jacques Audiard’s Cannes Palme d’Or winner “Deephan,” Debra co-penned Bedigain’s own debut, “The Cowboys,” “Racer and the Jailbird,” by Michael Roskam, and “Le Brio,” directed by Yvan Attal. He has now [...]

  • Julien Trauman Talks Survival-Thriller Short ‘At

    Julien Trauman on Survival-Thriller Short ‘At Dawn’

    France’s Julien Trauman has never been afraid to play with genre, and in his latest short, the MyFrenchFilmFestival participant “At Dawn,” he employs aspects of psychological thriller, survival, coming-of-age and fantasy filmmaking. “At Dawn” kicks off the night before when a group of teens, one about to leave town, are imbibing heavily around a beach-side [...]

  • ‘Flowers’ Director Baptiste Petit-Gats Interview

    Baptiste Petit-Gats: ‘Editing Taught Me How to Write for Film’

    France’s Baptiste Petit-Gats is an hyphenate that keeps himself plenty busy editing, photographing, writing and directing. The bulk of his editing gigs up until now have been in documentary film work, evident in the way he shot and edited his own short film, participating in the MyFrenchFilmFestival, “Flowers.” In the film, Petit-Gats tells the heartbreaking [...]

More From Our Brands

Access exclusive content