×

Madhu Entertainment Targets Chinese Diaspora With ‘Wolf Warriors 2’ (EXCLUSIVE)

Madhu Entertainment, primarily a global sales agent and distributor of Indian content, has now expanded to include Chinese films. The company has South and East African and Sri Lankan rights for Wu Jing’s Chinese smash hit “Wolf Warriors II” and will distribute the film theatrically in these territories.
“The basic idea is to target the Chinese diaspora audiences in these territories and give them a big screen theatrical experience rather than them relying on other sources,” said Madhu chief operating officer Hirachand Dand.
The film, in Chinese with English subtitles, is currently playing in Sri Lanka and Tanzania and will be released in South Africa on Nov. 10. A deal for Mauritius is being negotiated with the MCine Group, the largest chain on the island.
“The film is the highest-grosser ever in China, so we thought it was a great product to pitch to the Chinese [audiences] living overseas,” says Dand. “It will take time. We are starting in a small way. Promotion and getting the message across to the Chinese diaspora is very expensive.”
In Tanzania, for example, the audience response in the first week was slow, but it picked up dramatically in the second week, said Dand. If the numbers add up for Madhu, “Wolf Warriors II” will be the first in a pipeline of films the company will import from China.
Madhu, a company that has been trading for some 30 years, began by distributing independent Indian films like “Mr. and Mrs. Iyer” and “Everybody Says I’m Fine” before diversifying into Bollywood territory. The company is now returning to its roots by taking on all rights sales for Dr. Biju’s Buddhist-themed Tibetan-language film “Sound of Silence.” Given the affinity of the region to the film’s theme, Madhu is at the Asian Film Market in Busan with a view to selling Southeast Asian television rights.
Also in Madhu’s AFM catalog are first looks of “Up, Up & Up,” the first animation film from Indian auteur Govind Nihalani, Chathra Weeraman’s Sri Lankan relationship drama “Beneath the Monsoon Waves,” with both of those films due in late December; and English- and Tamil-language versions of long-running Indian sitcom “Taarak Mehta Ka Oolta Chashmah.”

More Film

  • Editorial use onlyMandatory Credit: Photo by

    Steven Spielberg Remembers 'Friend and Early Mentor' Stanley Donen

    As news of the death of prolific director Stanley Donen spread Saturday, the industry was quick to remember the helmer of so many classic musicals. Related Film Review: 'One Nation, One King' Busan Film Review: ‘Clean Up’ Donen directed such hits as “Singin’ in the Rain,” co-directed with and starring Gene Kelly; “Funny Face” with [...]

  • Aubrey Plaza Spirit Awards

    How to Watch the 2019 Spirit Awards Online

    The Spirit Awards are taking over television Saturday from Santa Monica, Calif., but viewers don’t need a TV to tune in. Related Film Review: 'One Nation, One King' Busan Film Review: ‘Clean Up’ Hosted by “Parks and Recreation” star Aubrey Plaza, this year’s Spirit Awards are set to air on IFC at 2 p.m. PT [...]

  • Mandatory Credit: Photo by Richard Shotwell/Invision/AP/REX/Shutterstock

    Oscars, After Repeated Tumbles, Take Center Stage in Hollywood

    At least the weather will be sunny for Sunday afternoon’s Oscars ceremony following one of the stormiest —  and strangest — awards seasons in memory. Related Film Review: 'One Nation, One King' Busan Film Review: ‘Clean Up’ Expectations have been turned upside down in key categories amid a historic lack of consensus among guild and [...]

  • Hiccup (Jay Baruchel) and his Night

    Box Office: 'How to Train Your Dragon 3' Speeding to Series-Best Debut With $58 Million

    Universal’s “How to Train Your Dragon: The Hidden World” is far and away the box office champ for Academy Awards weekend with an estimated debut of $58 million from 4,259 North American locations. Related Film Review: 'One Nation, One King' Busan Film Review: ‘Clean Up’ Three holdovers and an expansion will make up the other [...]

  • Stanley Donen

    Stanley Donen, Director of Iconic Movie Musicals, Dies at 94

    Stanley Donen, the director of such stylish and exuberant films as “Singin’ in the Rain,” “Funny Face” and “Two for the Road” and the last surviving helmer of note from Hollywood’s golden age, has died at 94. Related Film Review: 'One Nation, One King' Busan Film Review: ‘Clean Up’ The Chicago Tribune’s Michael Phillips tweeted [...]

  • '2019 Oscar Nominated Short Films: Live

    Film Review: ‘2019 Oscar Nominated Short Films: Live Action’

    The Academy skewed dark in its choice of live-action shorts this year, selecting four films to slit your wrists by — each one featuring child endangerment in a different form — and a fifth, about a diabetic on her death bed, that finds a glimmer of uplift at the other end of life. If that [...]

  • How the 'Rich Eisen Show' Mixes

    How the 'Rich Eisen Show' Mixes Sports and Showbiz in an Entertaining Mix

    Walking through the El Segundo studio where veteran sportscaster Rich Eisen tapes his daily “Rich Eisen Show,” the sheer density of sports memorabilia is overwhelming — everything from game balls to jerseys, gear, autographs and uncountable photos are crammed onto every inch of wall and desk space. But step into Eisen’s dressing room, and the [...]

More From Our Brands

Access exclusive content