×
You will be redirected back to your article in seconds

How Do the MoviePass Competitors Stack Up?

MoviePass has emerged this year from obscurity as an app-based subscription service for those seeking to see movies for a low price. MoviePass grabbed headlines on Dec. 20 when it announced that it had passed the 1 million mark in paid subscribers, after it unveiled a pricing plan in August that allows subscribers to purchase a single movie ticket per day for a flat monthly subscription fee of $9.95 per month.

Though theater owners have long fought the idea of discounting movie tickets, the service has quickly gained traction as the movie business confronts the growth of streaming and lower ticket sales. Two other services — Cinemark’s Movie Club and California-based Sinemia — are offering subscription services, but neither offers the generous one-a-day policy of MoviePass.

Here’s how the three services stack up.

What is MoviePass?

MoviePass allows subscribers to purchase a single movie ticket per day for a flat monthly subscription fee by using a mobile app. It slashed prices in August to $9.95 per month, then offered a one-year subscription plan at $6.95 a month that required users to pay for the full year in advance.

It works with a special debit card good for one ticket per day at many theaters, though premium theaters such as the ArcLight aren’t included. But that’s only for day-of purchases and only for 2D movies. There’s also no family or couples option, making it difficult to book seats together.

Finally, the future of MoviePass is a bit murky, given AMC’s threat to take legal action and the question of whether the business model is sustainable. MoviePass pays theaters the full price for a ticket, so it is in essence subsidizing its users’ moviegoing and losing money each time they go to a film.

What is Movie Club?

Earlier this month, Cinemark launched a MoviePass competitor called Cinemark Movie Club that lets customers buy one movie ticket a month for a discount price of $8.99, with the option for additional discounted tickets. Unused tickets can roll over to the next month.

In addition, there’s 20% off on concessions, which can add up to big savings for members. The obvious limitation is that the pass works only at Cinemark theaters. Movie Club membership credit can be used for versions other than just 2D, with members incurring a slight upcharge from the $8.99 price, if applicable for the chosen showtime at the chosen theatre — still offering members a discounted price for premium viewings.

Cinemark notes that Movie Club offers members exemption from online booking fees, no-hassle seat reservations and the option to purchase a companion ticket at the member price.

What is Sinemia?

The service sells for $9.99 per month for individuals and there’s a couples plan that starts at $18.99 per month. Subscribers gets a debit card for two tickets per month at most theaters.

Sinemia is currently offering a New Year’s promotional plan for three tickets a month for $16.99.

It can also be used for advance ticket purchases and with third-party ticket operators such as Fandango. Only one ticket per month can be used for “premium” screens and there is no rollover for unused tickets.

Popular on Variety

More Film

  • Rugrats. Nickeoldeon Animation Studios

    Film News Roundup: 'Rugrats' Writer David N. Weiss Honored by Animation Writers

    In today’s film news roundup, David N. Weiss is honored, Rin Tin Tin is getting a modern movie and “The Shasta Triangle” finds a home. WEISS HONORED David N. Weiss will receive the animation writing award from the Animation Writers Caucus of the Writers Guild of America West. The award will be presented by Weiss’ [...]

  • Marrakech Chief on Selecting Arthouse Films

    Marrakech Chief on Selecting Arthouse Films With a Big Stress on the Word 'Art'

    The 18th edition of the Marrakech Film Festival (Nov. 29-Dec. 7) – one of the leading cultural events in the Africa and Middle East region – will screen 98 films from 34 countries. The fest is also reinforcing its industry presence this year through the second edition of the Atlas Workshops, sponsored by Netflix, which [...]

  • Emma Stone Brad Pitt Damien Chazelle

    Paramount Lands Damien Chazelle's 'Babylon,' Dates It for Christmas 2021

    Paramount Pictures has landed the worldwide rights to Damien Chazelle’s next feature film “Babylon,” sources tell Variety. Insiders add the studio has dated the film for a Dec. 25, 2021 limited release, with plans to go wide on Jan. 7. The release date puts in prime position for another awards season run for Chazelle, who [...]

  • Chris Pratt

    Chris Pratt's Sci-Fi Film 'The Tomorrow War' Gets Release Date

    Chris Pratt’s upcoming sci-fi actioner, which was recently retitled “The Tomorrow War,” has set a Christmas Day 2020 release date. The Paramount film was formerly titled “Ghost Draft.” It follows a man (played by Pratt) who is drafted to fight a future war in which the fate of humanity may rely on his ability to [...]

  • Kim Dong-Ho of GIFF Chairman of

    Inaugural Gangneung Film Festival Pays Tribute to Pierre Rissient

    The opening ceremony of the first edition of the Gangneung International Film Festival was dominated by a tribute to the French film scout and festival selector Pierre Rissient, who died in May 2018. The new festival, 240 km from Seoul, counts former Busan festival co-founder Kim Dong-ho as its chairman and former Bucheon festival head [...]

  • 'Waves': Sterling K. Brown and Trey

    'Waves' Cast Reflects on the Making of the Tragic Family Drama

    “Waves,” a partially autobiographical film written and directed by Trey Edward Shults, is a visually arresting look at the fraying of an upper-middle class black family in South Florida in the aftermath of a violent tragedy. It examines themes of grief, domestic violence, substance abuse and modern-day pressures on kids to succeed. “Propelled by color, [...]

  • Gaston Pavlovich

    Gaston Pavlovich Talks About Producing 'The Irishman'

    Through his production company Fabrica De Cine, Gastón Pavlovich is one of the producers on Martin Scorsese’s two most recent movies: 2016’s “Silence” and 2019’s “The Irishman.” The 51-year-old native of Mexico first gained notice as an executive producer on the Tom Hanks comedy-drama “A Hologram for the King.” Pavlovich also began working with Scorsese [...]

More From Our Brands

Access exclusive content