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The Japan Foundation has launched the monthly online “JFF Magazine” to improve awareness of Japanese cinema’s appeal and Japan’s unique culture reflected in films.

Delivered in Japanese and English, the publication’s launch was timed to coincide with the opening day of the Tokyo International Film Festival, which got under way in Roppongi with a screening of “Full Metal Alchemist.”

“The main target of the magazine is the Asia-Pacific region, where people have limited contact with the Japanese films,” the non-profit Japan Foundation said. The Japan Foundation is the major backer of the festival’s Crosscut Asia program, which this year focuses on films from the South East Asian region.

Articles in the first edition included “7 Movie Locations You can Actually Visit in Japan,” aother on sport and youth in movies. There is also one on Kawai (cuteness) culture.

In addition to latest news related to the Japanese Film Festival, the magazine will provide articles written by foreign writers on lifestyle, food, travel, history, and general matters of Japanese culture. The web site will also provide a search functionality for Japanese movies as well as actors and actresses.