The relocation of the TIFFCOM market from the Tokyo Bay area to a new venue in Ikebukuro, was needed for growth, says Yasushi Shiina, the market’s new chief.
Former director of the Tokyo International Film Festival and executive at media powerhouse Kadokawa, Shiina took over as the CEO of TIFFCOM. His first move was to oversee the move to Ikebukuro’s Sunshine City shopping, entertainment and business complex.
“We were holding it in a hotel in Daiba, but the venue was small and our growth was limited for physical reasons,” he told Variety. “The Ikebukuro venue is larger and we can expect expansion in the future.”
Tokyo’s Toshima Ward, where Ikebukuro is located, is seeking to become a city of art and culture. “That plan will greatly change Ikebukuro. They are supporting TIFFCOM as a core event for that plan,” Shiina said. “As Ikebukuro builds various cultural infrastructures in preparation for the 2020 Tokyo Olympics, TIFFCOM will also grow.”
Buyers and sellers are “enthusiastic about the move, Shina claims. “Ikebukuro has a good reputation now as a hot bed for Japanese pop culture, centering on anime,” he said. “A lot of overseas buyers and sellers have a strong interest in Ikebukuro as a place where they can experience that culture directly. That’s another point that will make TIFFCOM more enjoyable for everyone.”